Greg Sterling
MediaPost
San Francisco Bay Area, CA, United States
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Past articles by Greg:
If Antitrust Claimed Google Maps, The Company Might Simply Recreate It
When it inevitably comes, the U.S. vs. Google will be the most high-profile antitrust action since the U.S. vs. Microsoft in the late 1990s. In that case, the software giant was found to have abused its market power. → Read More
COVID-19 is the asteroid that struck American small business
Billions will be lost to digital marketing if SMBs close their doors. → Read More
CCPA enforcement begins now and most companies aren’t ready
Unprepared for CCPA? Here is what you need to know and do -- now. → Read More
Google to shutter CallJoy, virtual agent for SMBs, on July 22
Call intelligence service was another Area 120 project. → Read More
Shopify, Yelp launch post-COVID omnichannel tools for SMBs
The companies are part of a shift toward deeper integration between online and offline operations. → Read More
Large majority of recent AI deployments meeting expectations, says MIT survey
Nearly all "large companies" in the survey will be using AI by the end of this year. → Read More
Coronavirus creating disruption, uncertainty for digital marketing ecosystem
13 digital marketing veterans weigh in on the potential impact of the virus. → Read More
Uber’s new digital OOH unit brings location-targeted ads to car-top screens
Suddenly, the market for programmatic taxi-top advertising is accelerating. → Read More
Jumpshot redux: Hitwise is shutting down
Hitwise becomes the second analytics company to shut down. Is privacy to blame? → Read More
Why out-of-home may be the ultimate location-based (digital) marketing medium
OOH has evolved into an exciting medium that combines high-impact creative with digital targeting and measurement. → Read More
Beyond the cookie: What's next for attribution?
Identity resolution and more holistic approaches to measurement are the way forward, according to 11 experts. → Read More
B2B buyers consume an average of 13 content pieces before deciding on a vendor
A mix of first and third party content is required to seal the deal. → Read More
Facebook buys AR startup building a 1:1 digital map of the physical world
The acquisition appears to be about augmented reality, but Scape Technologies' capabilities go way beyond AR. → Read More
Will location data rise as cookies crumble?
Factual's new Data Enrichment offers brands additional insights about their own customers based on real-world behaviors. → Read More
Google Chrome: Third-party cookies will be gone by 2022
Chrome will replace third-party cookies with browser-based tools and techniques aimed at balancing personalization and privacy. → Read More
TripAdvisor buys SinglePlatform to enhance services for restaurants
The acquisition is part of a strategic shift to deepen restaurant relationships and diversify revenues to better compete with Google. → Read More
IAB releases CCPA Compliance Framework
The "Limited Service Provider Agreement" is intended to simplify compliance for publishers and technology companies. → Read More
Think CCPA doesn’t apply to you? You should probably think again
Some can technically avoid the law, but probably shouldn't say these experts. → Read More
DAA introduces CCPA opt-out mechanism similar to 'ad choices'
The new tool will apply across all DAA participating companies. → Read More
IAB publishes of CCPA Compliance Framework technical specs
The IAB says these specifications are available for immediate adoption by publishers and tech companies. → Read More