Luiz Centenaro
Inbound Dot Org
Austin, TX, United States
Contact Luiz
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Luiz:
Be Different: Three Unique Ideas For B2B Brands Trying To Stand Out
How do you differentiate yourself from the industry? How do you create content worth sharing? It's not easy. But it can be done. I'm not here to talk about blog posts. → Read More
Be Different: Three Unique Ideas For B2B Brands Trying To Stand Out
How do you differentiate yourself from the industry? How do you create content worth sharing? It's not easy. But it can be done. I'm not here to talk about blog posts. → Read More
Punish Mike" was great.
Way to turn an "oops" into a fun piece of content, Inbound.org folks! I'd be surprised if anyone in this community of marketers got mad over the blank email, because certainly we've all been the blank email sender at one time or another. I know I have. And the test of a good workplace is how you feel when you realize you've hit "send" on a blank email": does your stomach clench and you know the… → Read More
How I Built an Online T-Shirt Business and Made $1,248.90 in 3 Weeks
For the past month or so, I have been building a business and documenting the entire process along the way. Everything from coming up with what to sell, to paid advertising, and more. Today → Read More
Short email subject lines
Research shows that short subject lines get the highest performance. How short? Data suggests that under 15 characters maximizes your open rate while 28-39 characters maximizes your click rate. → Read More
Writing Exercise: How was I injured?
Last Saturday night, while watching the Georgia Bulldogs play from a local bar, a table collapsed and a plate of nachos broke and cut my leg and left hand. I'm fine, I just needed some stitches. → Read More
7 reasons your content is total garbage
Think of the last five content marketing blog posts you shared. Did they have a number in the headline? Was there an infographic involved? Did you stop reading after the headline? → Read More
7 Emails that Keep Customers Coming Back for More
Not checking in with people after sign-up because you think your product simply speaks for itself? You’re setting yourself up to lose customers. As Neil Patel from Kissmetrics points out → Read More
The Greatest Moments In Marketing
Marketing (along with art, science, religion, & philosophy, etc.) is one of the pillars of society. It is perhaps the most important pillar. It’s at least in the top three. Look → Read More
Fancy Job Perks Won't Make You Happy
I took a tour of the Facebook office the other day and saw the strangest thing: vending machines filled with free electronics. The machines had computer mice, charging cables, batteries, and → Read More
10 Easy-to-Use Tools for Creating Animated Images and Videos
Even if you're already on the visual content bandwagon, it can be a struggle to actually start creating it -- especially when you're trying to communicate complex, detailed, and abstract topics. → Read More
The Evolution of Link Building
From exchanges to earning, link building has evolved over the course of the last decade and a half. Link building, as Moz says, is an art → Read More
$4 Spent on Facebook, 40,000 People Reached
What if I told you we spent $4.00 on a Facebook post, and it reached 40,000* people? *And climbing This week saw a great result on a piece of social media video content → Read More
The 3 Cold Emails Templates Every Content Marketer Should Use
A lot of what I do starts with cold emails. Content marketing is all about creating relationships, and you’re not going to be able to do that unless you start putting yourself out there. → Read More
16 Genuinely Useful Email Marketing Tools
Email might not be the sexiest form of communication around these days what with smartphones and Apple Watches and pigeon-drone hybrids but it's still going strong in the business world. → Read More
A Quick Guide to Learning Technical SEO
Recently a question posted here on Inbound prompted this post and I really got to thinking about how someone would go about learning technical SEO using books. → Read More