Jessica Schiffer
Digiday
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Past articles by Jessica:
Sephora is capitalizing on limited edition by commissioning exclusive products from brands
To win at beauty today, you need hype -- and that’s not just a requirement for the category’s brands. Retailers, too, are starting to rely on buzzy exclusives in an effort to maintain relevance and continue driving sales. → Read More
Coty's investment in peer-to-peer beauty brand Younique is paying off
Despite some of its key brands like Covergirl undergoing a rebrand, and a weak mass beauty market at-large, Coty's consumer beauty division lifted its profitability by 19.4 percent in its last quarter, up to $131.9 million. → Read More
How Glamglow became the skin-care brand with the most buzz on social media
Thanks to Glamglow’s social media savvy, it’s secured the top spot for earned media value amongst skin-care brands, beating out older brands like Clinique and Origins, which are also owned by its parent company, Esteé Lauder. At $6.3 million, the brand witnessed a 54 percent year-over-year increase in 2017. → Read More
What makes a beauty brand worthy of investment in 2018
As digitally native brands continue to disrupt the beauty industry’s status quo, more and more investors are rushing to back them up. Buzzy companies like Glossier, Huda Beauty and Charlotte Tilbury have all received recent funding, but even lesser-known brands like Function of Beauty and Prose Beauty are raking it in. Nevertheless, the beauty startup space is increasingly crowded, and certain… → Read More
Instagram appeal: How social media is changing product development in beauty
To break through the noise on social media, companies are altering both their product formulations and outside packaging to better catch the scrolling eye. → Read More
Why beauty brand pop-ups are primarily event spaces, not stores
As pop-ups become more and more prevalent, beauty brands are realizing they’ll need to offer more than just a shopping opportunity to lure customers into their temporary stores. → Read More
Why beauty brands keep investing in chatbots, despite growing pains
Although the fashion industry has struggled with its chatbot strategy, beauty brands are placing more confidence in the technology. → Read More
Inside Estee Lauder’s Black Friday weekend war room
This year, the Estée Lauder Companies ramped up its digital efforts for the Black Friday shopping holiday to ensure that its umbrella of brands would stay top-of-mind for consumers. → Read More
Why Maybelline is winning at social media
Maybelline has become the clear frontrunner as far as social media engagement among beauty brands goes, thanks to a combination of frequent, educational posting, savvy influencer relationships and collaborating with Gigi Hadid. → Read More
Hourglass Cosmetics pledges to become an all-vegan makeup brand
Hourglass Cosmetics is positioning itself to be the first luxury makeup brand to go fully vegan, announcing today that it will do so by 2020. → Read More
How luxury brands are co-opting the streetwear market
When the cushy private equity firm The Carlyle Group bought a 50 percent stake in Supreme earlier this month, valuing the company at a whopping $1 billion, it was the icing on a cake that was already in the oven for a while. → Read More
Office Hours with Stella Bugbee, president and editor-in-chief of The Cut
Bugbee has led the women’s vertical of New York magazine since 2012 and was recently promoted from its editorial director to president and editor-in-chief. → Read More
Fashion brands still succumbing to the high-priced artsy film
Fashion brands continue to blow money on artsy short films that have little to no payoff. → Read More
CollegeFashionista launches an online fashion education program
CollegeFashionista is expanding today with the launch of a digital education platform and fellowship for its 5,000-plus “Style Gurus.” The free courses will explore everything from media to marketing, and will be taught by industry talents from parent company Clique Media Group, WGSN and more. → Read More
With $2 million in funding, Birdies hopes to scale the luxury slipper market
Birdies announced a $2 million Series Seed funding round on Tuesday, led by Forerunner Ventures, the investors behind Jet.com, Dollar Shave Club and Glossier. → Read More
Ariel Foxman on taking a break from fashion media and his new role at Olivela
“I wanted to explore other ways to get the fashion and style message across, outside of a primarily print brand,” Foxman told Glossy this week, calling from his new office at Olivela, a charitable luxury shopping site, where he is the chief brand officer. Foxman left behind his role as editorial director of InStyle and StyleWatch in August of 2016, after eight years at the helm. → Read More
Hudson Jeans turns to influencers and collaboration for a brand refresh
Hudson Jeans is doubling down on efforts to refresh its stale brand and, so far, they seem to be paying off. → Read More
Canada Goose doubles down on US expansion as homeland popularity dwindles
The luxury parka company Canada Goose is doubling down on its U.S. expansion plans with the launch of a knitwear line geared toward the country’s warmer climes and the pending debut of two new stores. → Read More
Confessions of a fashion editor: 'It's an I'll-scratch-your-back-if-you-scratch-mine world'
For our latest confessions, in which we grant anonymity for honesty, we spoke to a fashion editor about what her job is really like behind the scenes. → Read More
How Smashbox is using eye-tracking technology to increase sales
As an exclusive partner on ModiFace’s popular iOS and Android app MakeUp, Smashbox was the first brand on the company’s roster to test out the technology, which allows them to track what a user is most interested in based on his or her eye movements. → Read More