Robby Brumberg
Mark Ragan
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Robby:
Up your email expertise with these pro tips
Here’s how communicators can overcome inbox overload and click fatigue to produce heartfelt, winning messaging in 2021. After all these years of inbox animosity, and the declarations of its demise, email still reigns supreme. That’s especially true in the realm of internal communication. Despite all the concerns about “click fatigue” and “email overload” during the […] → Read More
Creating a connected, engaged culture amid ongoing COVID-19 disruption
Experts from Facebook offer a masterclass on live video, virtual presentations and keeping remote employees feeling inspired. Communicators are under immense pressure to deliver the goods on a multitude of fronts right now. But amid all the strain and confusion caused by this relentless pandemic, there’s an opportunity to prove the worth of authentic, consistent […] → Read More
How to boost SEO flow like a pro during COVID-19
Gain expert guidance on collaborating with experts in your niche, prioritizing authority and strategically promoting your content. When a crisis comes along, marketers are faced with burning questions about how best to respond. Should we keep doing what we’re doing? Is it time to cut marketing and PR budgets? Should we pause to see what … → Read More
Why (and how) communicators should have a ‘spring training’
Let’s take some time to limber up, reintroduce ourselves to teammates, and refocus on comms fundamentals. Though many of us are still shivering in heavy coats and scraping ice off windshields, baseball is back. Even non-fans must admit there’s something warm, alluring, comforting and nostalgic about spring training’s sharp cracks of the bat and ball-thumped … → Read More
How can communicators and HR forge a more fruitful, less fraught partnership?
The two factions can ignore each other’s efforts and fume over ownership disputes—or become a complementary tandem. Here’s how to reduce aggravation and increase collaboration. Did you know that “West Side Story” was originally about the heated rivalry between street gangs of communicators and human resources professionals? That’s not true, but this much is true: … → Read More
Infographic: Why and how you should pose questions at work
Those who’re willing to ask are bound to bask in lasting workplace success. Humble yourself, raise your hand, and admit you don’t know everything. At work, as in life, no one likes a know-it-all. Unfortunately, hyper-competitive workplace environments make many of us shy to ask “why?”—lest the awful truth be revealed that (gasp!) we don’t … → Read More
Kroger’s audacious plan to limit food waste is boosting staff pride
The grocer is undertaking a ‘moonshot’ initiative to drastically reduce its own environmental impact and end hunger in the U.S. The results so far are → Read More
How do you deal with workplace dabblers and kibitzers?
A curt ‘Howza ’bout I do my job and you do yours?’ solves nothing. Instead, demonstrate your mastery over material and messaging, and set up a workflow → Read More
A selection of adjectives you can probably delete
Descriptive language can bring your prose to life—but a preponderance of trite words can make an editor’s eye twitch. Adjectives are a bit like Oreos. → Read More
How to find more meaning in mundane work
If you feel like every shift is trudging through temple-rubbing drudgery, turn your mind to more substantive things. Here’s how to make the most of every → Read More
Survey: Are you meeting your remote workers’ needs?
New data shows that telecommuters crave more training—and collegial connections—though productivity from home offices remains sky high. Employers still → Read More
Census: 6 PR pros for every journalist
The public relations industry is projected to thrive in coming years. Journalism, not so much. However, there’s a robust future for former reporters who → Read More
Southern slang that should be approved as AP style
If the sudden switch to ‘%’ instead of ‘percent’ has rocked you down to your giblets, this post is for you—even for those residing up yonder. Y’all better → Read More
Try creating small moments of workplace delight
Generate anticipation of entertainment, opportunities for genuine connection and clarity for what’s happening. As a communicator, you can often feel like → Read More
A tipple of Irish inspiration for writers and communicators
The Emerald Isle offers more creative power than you can shake a shillelagh at. Here are a few tips to get those green, Gaelic juices flowing throughout → Read More
How to prepare for—and respond to—a leader leaving
Hear from experts on how to steady the ship in the aftermath of a prominent exec exit. Workplace shakeups can be jarring—even scarring. Especially when it → Read More
How to communicate when morale stinks
Be transparent, and use your work to create an emotional high tide that raises every boat in the harbor. Working at a company with low morale can be How to communicate when morale stinks → Read More
Report: 5 keys to employee retention
High attrition hampers productivity, thwarts growth and flattens morale. Here’s the lowdown on how to keep your top performers happy, motivated and 5 keys to employee retention → Read More
A Christmas wish list for editors
We keepers of the editorial flame don’t want much—though fewer comma splices and run-on sentences would be nice. A grammar-themed mug would be icing on A Christmas wish list for editors → Read More
4 basic—but absolutely paramount—writing reminders
Start by crafting a scintillating headline and lead, and ask, ‘Why does the reader care?’ Also, don’t forget to make it interesting. The amount of 4 writing reminders → Read More