Trishla Ostwal
AdWeek
New York, NY, United States
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Past articles by Trishla:
AI-Based Audio Content Is the Next Brand Safety Issue
And over 90% of these videos are monetizable, meaning that advertisers are currently running ads adjacent to such content. → Read More
Misinformation, Antitrust and Copyright Loom as Regulatory Hurdles For AI and ChatGPT
Adweek reporters ask ChatGPT whether it's GDPR-compliant → Read More
Adweek Reviews the Second Half of Super Bowl 2023 Ads
Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass. → Read More
The Home Depot Caught Sharing Consumer Data With Meta
Regulators point out that The Home Depot’s privacy statement was unclear and did not elicit the practice in question. → Read More
These Are the Biggest Challenges Facing Data Clean Rooms
The technology investment alone can reach $10 million per company, according to the IAB. → Read More
With 1M Users, Neeva Expands Its Search Engine to Canada
Neeva has been vociferous in sharing 20% of its revenue with news sites and publications globally when its content is used to directly answer a Neeva customer’s query. → Read More
Twitter Fixed a Bug That Exposed Advertisers' Sensitive Credit Details Internally
Data security experts find "a clear risk for fraud" → Read More
Elon Musk Struggling to Answer the Questions Brands Have
Still, two brands have already pulled eight figures in spend after content moderation flubs. → Read More
Key Questions Marketers Have About Safety in the Metaverse
As more brands get into the metaverse, marketers are serious about exploring revenue opportunities, but critical to growth is keeping people and their data safe. → Read More
Businesses Face Challenges as Lawmakers Finalize CPRA Regulations
Although CCPA attempts to make things easier for businesses, it doubled down on them to align with a consumer’s reasonable expectations. → Read More
This Performance Currency Is Helping Maximize Ad Campaigns
DoubleVerify is projected to measure over 5 trillion media transactions in 2022. → Read More
TikTok Releases Transparency Report Ahead of Midterms
TikTok identified 33 new misinformation claims, resulting in the removal of 58,000 total videos from the platform. → Read More
The Initial Results Are In for Google's Fledge Tests
Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts. → Read More
Judge Dismisses Google and Facebook Jedi Blue Lawsuit
Google to still face Texas’ multistate lawsuit over ad dominance. → Read More
Takeaways for Marketers From the IAB’s State of Data Report
Solutions like seller-defined audiences have enticed publishers, but the buy-side finds it less favorable given its inability to solve for measurement. → Read More
Industry Leaders, Experts Weigh In on FTC's Privacy Rules
Advertisers, publishers and advocates spoke at the public forum. → Read More
B-to-B Companies, Your CCPA Data Exemption Will Expire
For the last few years, California’s robust privacy law—the California Consumer Privacy Act (CCPA)—contained a partial exemption for business-to-business firms or companies that offer enterprise-level services to other companies, such as Salesforce or Microsoft. → Read More
California Advances Stronger Children's Online Safety Bill
Fines of up to $7,500 will be levied on companies in case of violations. → Read More
Google Pushes Third-Party Cookie Demise to 2024
Advertisers that were initially thrown off by Google's first announcement that cookies would be phased out had previously turned down opportunities to utilize alternate solutions like data clean rooms for ad targeting. → Read More
States Retaliate as the Federal Privacy Bill Advances
The bill—the farthest a federal privacy bill has gone—marks a collective effort to regulate ad tech. → Read More