Matthew Chapman
Campaign
United Kingdom
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Past articles by Matthew:
How British American Tobacco sells nicotine to young people
In this report by the Bureau of Investigative Journalism, Campaign reveals the marketing strategies used by tobacco companies to maintain the market for nicotine products. → Read More
Smart Energy appoints former Channel 4 CMO Dan Brooke to top job
Brooke has been running brand consultancy since he left broadcaster. → Read More
Smart Energy appoints former Channel 4 CMO Dan Brooke to top job
Brooke has been running brand consultancy since he left broadcaster. → Read More
Doing their bit in a crisis: brands making a positive difference
Brands are stepping up to the plate amid the coronavirus outbreak to deliver on the long-mooted 'brand purpose' philosophy. → Read More
Doing their bit in a crisis: brands making a positive difference
Brands are stepping up to the plate amid the coronavirus outbreak to deliver on the long-mooted 'brand purpose' philosophy. → Read More
Disney+ to stagger release of original content as it prepares European launch
Streaming service will premiere new episodes every Friday at 8am. → Read More
Magic and Absolute Radio to broadcast live from New Zealand
Tourism New Zealand will showcase country on stations. → Read More
Two-thirds of women believe male colleagues are offered more training
Imposter syndrome could be holding women back from requesting training. → Read More
Legal & General kicks off media review
Mindshare has held business since 2015. → Read More
Strictly Come Dancing opening episode loses more than 1m viewers
BBC show's peak viewing figure fell 15% year on year. → Read More
Nestle launches luxury KitKat bars in direct-to-consumer move
Roll-out mark brand's biggest development in 20 years. → Read More
John Lewis Partnership eyes merger of marketing teams
No official consultation process has launched yet. → Read More
How Secret Sales boss Chris Griffin plans to shake up off-price retail
Secret Sales is the first acquisition by the newly formed Lifestyle Retail Group (LRG) as its co-founder Chris Griffin sets his sights on revolutionising the off-price retail sector. → Read More
Secret Sales to relaunch after sale to Lifestyle Retail Group
Secret Sales is relaunching following its acquisition by the newly formed Lifestyle Retail Group (LRG). → Read More
Chancellor Sajid Javid shrugs off plea for business rates reform
Chancellor Sajid Javid has shrugged off pleas by the retail industry for reform of the "broken" business rates system. → Read More
Waitrose sales fall amid changeable weather
Waitrose's total weekly sales fell across the board last week as changeable weather altered people's shopping behaviour. → Read More
Should agencies act more like management consultancies?
Centrica's Margaret Jobling argued last month that agencies need to adapt their business models. → Read More
Analysis: Boohoo’s shock pounce on Karen Millen and Coast
Boohoo’s surprise acquisition of Karen Millen and Coast has left some people scratching their heads about what the online fast-fashion specialist expects to gain from the move. → Read More
Analysis: How will the launch of 5G benefit retailers?
All the big UK telecoms firms have revealed the launch dates of their 5G networks to great fanfare, but what does it mean for retail? → Read More
Unilever appoints BBD Perfect Storm to global Dove Men+Care brief
The FMCG giant, which is looking to offload brands without a purpose, wants Dove Men+Care to play a key role in masculinity debate. → Read More