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Alibaba Group Holding, the Hangzhou-based Chinese e-commerce giant, wants to cultivate 200,000 new influencers to boost its live-streaming business amid fierce industry competition and a cooling economy. Taobao Live, the company's live-streaming platform, announced the new plan on Thursday (Dec 8), adding that it would also support the development of 100,000 live-streaming accounts and 1,000… → Read More
Jack Ma relinquished his title as the head of a prestigious guild in his home province, as the founder of Alibaba Group Holding continued his post-retirement tour of food-related businesses and farms around the world. Ma, who turned 58 in September, stepped down on Wednesday (Dec 7) as the president of the General Association of Zhejiang Entrepreneurs, a titular position... → Read More
Twin brothers who star in their own video skits about daily life have become the most popular influencers on Douyin, the Chinese version of TikTok, amassing more than 100 million followers in four years. Their account, under the name of the Crazy Yang Brothers, mainly consists of short video clips about daily life, with supporting roles from their father and... → Read More
China’s president has pledged to open the country’s markets further as he reaffirmed his commitment to globalisation ahead of the world’s largest import trade fair, in Shanghai. “We have been offering big opportunities for the world economy by opening up China’s huge market,” Xi said in a televised speech to kick off the fifth edition of the China International Import... → Read More
Lipstick king Austin Li Jiaqi, the top live-streaming influencer in this year's Singles' Day shopping festival hosted by Alibaba Group Holding, has shown himself to be a formidable salesman yet again, even as the e-commerce giant tries to groom rising stars to spread its risks. Li's presales session on Monday (Oct 24) attracted at least 10 million viewers online –... → Read More
Chinese authorities are pushing for broadcast delay of all live online concerts and shows, as part of the government’s sharpened initiative to monitor, review and clean up content in the world’s biggest internet market. Streaming of live online performances, such as concerts, music festivals and operas, shall be conducted in “delayed” mode, according to draft regulation published on Sept 23... → Read More
There is no escaping China’s tight live-streaming rules even if a programme’s host is a virtual character. Popular video-sharing services provider Bilibili plans to clamp down on the activities of virtual live-streamers seeking to generate more user traffic with “malicious content that challenges good morals and public order”, according to an announcement published on the company’s website on… → Read More
A week after Singles’ Day last year, analysts asked Alibaba Group Holding chief executive Daniel Zhang Yong if he thought the company relied too heavily on its top live streamers to generate sales during the annual online shopping extravaganza. Zhang did not answer the question directly, but said Alibaba’s Taobao Live platform treated all online influencers – big and small... → Read More
China has issued a new regulation on the live-streaming industry that lists 31 banned behaviours, raising the bar for influencers to talk about certain topics, in the government's latest effort to regulate the booming digital economy. The 18-point guideline, published by the National Radio and Television Administration and the Ministry of Culture and Tourism on Wednesday (June 22), requires… → Read More
A deep sense of unease has descended on Shanghai, China’s largest city and the economic and cultural capital, amid a surging Covid-19 outbreak that has brought the metropolis to its knees. Stuck in a citywide lockdown that started on March 28 with no end in sight , the emotions coming out of Shanghai have fluctuated between anger, frustration, reluctant resolve... → Read More
Douyin, operator of the Chinese version of hit short video-sharing app TikTok, said it has taken down more than 3,500 videos and 12,100 comments related to Russia's invasion of Ukraine, as the war has become a hot topic online in the world's largest internet market. ByteDance-owned Douyin said it is continuing to investigate violations "such as vulgar ridicule, content that... → Read More
Tax authorities in southern Guangdong province have slapped live-streaming star Ping Rong with a 62 million yuan (U$10 million) fine for tax evasion, making her the latest Chinese online influencer to be charged with the offence over the past several months. A popular live-streamer on Kuaishou Technology ’s short video-sharing platform, Ping was held liable for tax irregularities in 2019... → Read More
Chinese microblogging service Weibo has removed more than 41,000 posts related to the Beijing 2022 Winter Olympics, while banning 850 accounts, as the popular social media platform encouraged internet users to stay calm as they watched the games. Some internet users are “creating trouble” at a time when the whole country is “immersed in the strong atmosphere of the Winter... → Read More
Around the world, the name Disney is usually associated with classic characters such as Mickey Mouse and Winnie the Pooh, but in China, soft toys of LinaBell – a pink fox that did not exist until four months ago – have become the latest offerings from the “happiest place on Earth” to set off a mania among young consumers. Three... → Read More
From the outside, the five buildings that make up the Ali Centre industrial park in Hangzhou, capital of China’s eastern Zhejiang province, look similar and are simply named building No 1 through No 5. Occupying 10 floors of the first tower was the headquarters of China’s most successful live streaming star – until now. Viya , the top performer when... → Read More
China’s harsh punishment of Viya, one of the country’s leading live-streamers, by levying a record fine and erasing her online presence overnight will generate far-reaching consequences for Alibaba Group Holding and the new online shopping trend that has transformed e-commerce in the past few years, analysts say. The online store and social media accounts of Viya, whose real name is... → Read More
The recent move by authorities in Hangzhou, China’s eastern e-commerce hub, to name and shame two popular online influencers for tax evasion and then slap both with hefty fines sent shock waves across the country’s live-streaming sector . Zhu Chenhui, known online as Xueli Cherie, and Lin Shanshan have now become the unofficial poster girls of this new campaign, which... → Read More
Hangzhou, China's eastern e-commerce hub that is home to Alibaba Group Holding, has levied hefty fines on two popular live-streamers for tax evasion, signalling greater scrutiny of live-streaming e-commerce amid a broader crackdown on the booming industry. The Hangzhou tax authority fined Zhu Chenhui, known as Xueli Cherie online, and Lin Shanshan 65.5 million yuan ($13.9 million) and 27.7… → Read More
For six years in a row, Ding Xiaojuan has “chopped” hands for the Singles’ Day shopping festival, a popular expression among Chinese consumers describing an obsession with online retail that is so out of control that they want to cut off their hands to stop bleeding money. “I set alerts and stayed up late until midnight in previous years to... → Read More
Su Hua’s surprising resignation from the CEO position of Kuaishou Technology reflects the struggle for China’s No. 2 biggest short video operator amid an ever-changing regulatory and market landscape, analysts said. Su, a 39-year-old self-made Chinese billionaire who has been the CEO of Kuaishou from day one, stepped down from the frontline role on Friday (Oct 29), leaving the day-to-day... → Read More