Mary Hartman
PPC Hero
Chicago, IL, United States
Contact Mary
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Mary:
PPC For Noobs: Tips for Starting Your New Job in Digital Marketing
Starting a digital marketing job can be intimidating. Get exclusive tips from the 2018-2019 Hanapin Marketing "noobs" in this article to help you on your path. → Read More
Next-Level Audience Targeting for your 2019 Marketing Plan
A laundry list of audience targeting options for search and social PPC to add to your next marketing campaign testing plans. → Read More
The Top 4 Google Ad Format Updates: Less Transparent Reports and More Options than Ever Before
A lot of updates are hitting us at once between ad formats and the frustration of limited-data reports, but we're all in this together. Let's do this! → Read More
AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
Google announced on June 26, 2018 that it is rebranding its advertising suite of products, consolidating some services and revising others. Learn more! → Read More
Stop Whining. Start Winning. Swiftly Navigating the New AdWords UI
Explore the technical side of navigating the new AdWords interface and learn about features that will make your life easier and help you to save time! → Read More
Unleash the Algorithm: How to Make Facebook Lookalike Audiences Work for You
Learn why Lookalike Audiences are necessary and explore how they can help your Facebook advertising efforts! → Read More
5 Geocentric Tips to Invigorate Your Local PPC Ads
Looking to improve the performance of your local ppc ads? Get 5 tips that will help to achieve more, better quality leads and higher conversion rates! → Read More
The End of 2 Ads per Ad Group: Optimized Rotation Means More Ad Variety & Volume
With the new rotation settings rolling out on the ad group level, it will be far easier to give it a test! → Read More
Work Habits & Resources for the Stressed-Out PPC Manager
Feeling a bit stressed this holiday season? Get tips and resources that will help you become more efficient and alleviate stress! → Read More
Google Pushing App Install Campaigns To Universal App Campaigns
Get a rundown of how UACs work and projections on what all this could mean for the future of app install campaigns. → Read More
Faster, Easier Mobile Lead Generation with Social Lead Ads
Explore how lead ads work, what effects they can have on mobile conversion rates and next steps for rolling out campaigns across social channels. → Read More
5 Geocentric Tips to Invigorate Your Local PPC Ads
I've been working with local business clients for years, and I can't say that the challenges of geotargeting PPC ads haven't evolved over time. It isn't as easy → Read More
Faster, Easier Mobile Lead Generation with Social Lead Ads
Explore how lead ads work, what effects they can have on mobile conversion rates and next steps for rolling out campaigns across social channels. → Read More
The End of 2 Ads per Ad Group: Optimized Rotation Means More Ad Variety & Volume
With the new rotation settings rolling out on the ad group level, it will be far easier to give it a test! → Read More
Google Pushing App Install Campaigns To Universal App Campaigns
Get a rundown of how UACs work and projections on what all this could mean for the future of app install campaigns. → Read More
Facebook Ads for B2B: Presenting the Right Content at the Right Time
According to Hanapin's new State of Paid Social 2017, 72% of marketers are spending less than 15% of their budget on social ads. When I first saw this statistic → Read More
Facebook Ads For B2B: Presenting The Right Content At The Right Time
Proper content for an audience is the key to B2B Facebook ad success. Learn tips for creating better B2B ads. → Read More
First Impressions Of The New Google AdWords Dashboard
I started working with a new client and was delighted to find that the interface automatically reverts to the new AdWords dashboard. Read about my findings! → Read More