John Moore Williams
Webflow
San Francisco, CA, United States
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Past articles by John:
9 web design trends for 2020
Design trends posts are like art directors — practically guiding your hands on the mouse. This year, we’re doing trends different, by focusing on what actually matters. From accessibility to truth, no-code to role, these are the web design trends to focus on if your definition of beauty includes functionality, accessibility, and psychological safety. → Read More
20 web design trends for 2019
Discover the web design trends, techniques, and tools that will define website and digital product design in 2019 — and beyond. → Read More
Making legalese accessible: how to create friendlier terms of service and privacy policies
Nobody likes reading legalese. (Well, maybe a few lawyers do.) But for the rest of us, reading legal language makes for a laborious slog through tangled syntax, thorny diction, and periodic passages of rightfully maligned ALL CAPS. Which keeps the vast majority of us from reading terms and policies that are legally binding and therefore could bite us in the proverbial back ends. → Read More
How not to write an error message
Discover all the ways the internet’s most well-meaning messages can go horribly, horribly wrong. → Read More
How to bridge the design-development gap
Top tips for unifying the workflow in your digital projects. → Read More
19 web design trends for 2018
It's easy to get a little snobby about trends in creative disciplines. After all, there’s nothing creative or innovative about keeping tabs on “what’s hot” — unless maybe you’re doing so just to continuously buck the trends. → Read More
5 tools that bridge the design-development gap
These tools are designed to smooth out your workflow. → Read More
Best practices for site search design
Search can be a powerful tool for improving UX. And it only gets more powerful when you follow these best practices. → Read More
How — and why — to build content curation websites with Webflow CMS
We’re awash in information. Each day, humanity creates a volume of content it previously took centuries to build. But that leaves us with a big problem: how do we find, and maintain easy access to, the information we need? → Read More
9 simple but powerful UX writing tips for designers
In Design in Tech 2017, John Maeda’s seminal annual report, Maeda notes that “code is not the only unicorn skill.” His nomination for the other unicorn skill for designers? Writing. → Read More
5 ways content can improve your websites’ accessibility — and overall UX
Find out how a few simple content changes can dramatically improve your websites' overall usability — for everyone. → Read More
18 web design trends for 2017
Discover the web design trends that will define website and digital product design in 2017 — and beyond. → Read More
How not to design web forms
A somewhat-snarky look at mistakes web designers often make when building forms, with tips on building forms right. → Read More
Carousel/slider design best practices
Find out when, where, and how carousels/sliders work best in web design — and when you shouldn't use them at all. → Read More
Why you need a content style guide (built into your CMS)
The last few years have seen an explosion of interest in design style guides. But today, your content needs the same love. And some way to automate it. → Read More
10 best design feedback and annotation apps
The design process has evolved dramatically over the last few years. Dozens of powerful, flexible tools have emerged to streamline every stage of the design process. Despite all that advancement, gathering and acting on feedback remains one of the more painful parts of the design process. → Read More