Graham Charlton
The Drum
United Kingdom
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Graham:
How COVID-19 is impacting the ecommerce market
With a pandemic ongoing, it's interesting to look at how customer’s online shopping behaviour has been affected so far. → Read More
What are the peak times for online shopping?
Consumers are more likely to make purchases online on Mondays and Thursdays, with the peak purchase time every day lies between 8pm and 9pm, according to new data from SaleCycle’s recently-published 2020 Ecommerce Stats Report. → Read More
Why Conversion Rate Optimization matters for online retailers
Conversion Rate Optimization (CRO) is a term for a series of techniques which all have the same purpose: to increase the proportion of visitors to your website that convert. → Read More
Ecommerce revenue defies December slump in high street sales
Hot on the heels of disappointing sales results for high street retailers over the Christmas period, new research from SalesCycle has revealed that online still continues to deliver impressive growth. → Read More
What makes a travel website usable on mobile?
According to recent research, travel is the second poorest performing sector for mobile user experience. → Read More
How countdown timers can be used to drive ecommerce sales
In this post, we’ll look at how countdown timers can be used on site and in email marketing to drive sales. → Read More
Global cart abandonment rates on the rise
Global cart abandonment rates rose by 2.4% between Q3 and Q4 2016, reaching 76.8% on average. → Read More
Seven fascinating stats on ecommerce and cart abandonment
Key issues include making customers register before they checkout, concerns about security, and confusing checkout design. → Read More
Persona creation: why many marketers are taking the wrong approach
Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, and where → Read More
Digital Leaders Q&A: Paulo Cunha, CEO of ShiftForward
Paulo Cunha is an entrepreneur and ad tech expert with a 14 year mixed background of Computing, Web Marketing and Advertising technologies. → Read More
How martech companies are changing their approaches to lead generation and prospecting
One of the major challenges in the martech industry is getting the attention of prospects in a world where they are bombarded by content and emails on all sides → Read More
How to minimise the interaction cost of your web forms
> Every interaction your user has with your checkout carries a cost. This can be physical, in terms of a click or keypress, or mental, where a user has to remember a piece of information, or a cost to you, in terms of storing the information given. The goal in your checkout design should be to minimise the ‘Interaction Cost’ as much as possible. With help from James’ report, here’s a… → Read More
Infographic: average cart abandonment rates for Q3 2016
The average cart abandonment rate, measured across 500 retailers, is 74.4% according to a new report. The highest abandonment rates were found in travel and financial services, both of which more more than 5% higher than the average. This is understandable given the increased complexity of travel and financial transactions. By contrast, fashion sites had an average abandonment rate of 68.3%,… → Read More
Are you asking for too much information on web forms?
Long web forms can deter customers, and one way to reduce the workload is to remove unnecessary fields and questions. Your customers will understand that a certain amount of information is required – to complete a transaction, to register etc. However, it’s important to realise the drawbacks of being seen to ask too much of users. These are: * Too many fields / pages in a form will lead a… → Read More
How to make longer web forms easier for users
Some web forms have to be longer than normal. While an ecommerce site can limit the user entry to an email, delivery address and payment details, some sites need more information. For example, forms on travel and financial websites have to be longer than most by necessity. Long forms like this can be off-putting for users as they can give the impression that the process is going to be… → Read More
Nine great examples of web form design
Filling in forms online can be a pain, but good design can make a lot of difference to the user experience. To coincide with our new Marketer’s Guide to Form Optimisation, I’ve collated some examples of great form design, or aspects of forms that are worth learning from. Schuh: easy address entry Schuh uses this predictive postcode entry tool on its checkout, which suggests matching addresses as… → Read More
How to plan and create evergreen content
Evergreen content is content which stays fresh for a longer period of time than most, and which can be more valuable from an SEO and traffic perspective This time I’ll look at how to plan and create content like this, where to find ideas, and the different formats you can use. Planning and idea generation Ideas for content come from a range of sources, but here a few places to look for… → Read More
The six biggest consumer frustrations with ecommerce site search
Site search matters, yet many ecommerce sites are actually deterring customers through poor experiences. Indeed, a fifth of UK shoppers are not satisfied with retailers’ search results. RichRelevance has surveyed consumers about their attitudes to site search on retailers’ websites, finding that some retailers have room for improvement. So what are the common problems that customers have with… → Read More
More online product searches start on Amazon than Google
The second annual State of Amazon study by BloomReach found that 55% of consumers start their online product searches on Amazon, compared to 28% who opt for a → Read More
55% of online product searches begin on Amazon: stats
A new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call for the majority of online shoppers. The second annual State of Amazon study by BloomReach found that Amazon is involved in most online activities, with 90% of customers checking the retailer even if they find the product they want on another ecommerce site. The… → Read More