Brian Halligan, MITSloan Mgmt Review

Brian Halligan

MITSloan Mgmt Review

United Kingdom

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  • MITSloan Mgmt Review

Past articles by Brian:

The Experience Disrupters

A new species of disrupter has great products but offers even better experiences. → Read More

The Anatomy of a Modern Salesperson

The world has changed from buyer beware to seller beware: sales reps and organizations must adapt accordingly. → Read More

Doing Business With “Why”

Most companies are really good at answering who, what, and where conversations, but fail to effectively help buyers understand why they exist. Infusing the why into every element of your company isn't just good for your brand, it's good for your business. → Read More

Here's Why Your Business Needs You on Twitter

Social media can boost your business. Here's how to advance from the basics to the more complicated demands of Twitter. → Read More

Who Thrives at a Startup? Those With a GSD

When you're hiring, you should be on the lookout for those with this little-known degree. → Read More

How Millennials Think, and What To Do About It

You can gripe about Gen Y all you want. But if you can't attract them, you're going to lose the war for talent. → Read More