Ted Bauer
The Bold Italic
Fort Worth, TX, United States
Contact Ted
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Ted:
Is Silicon Valley the Next Detroit?
Supposedly, Silicon Valley is dead. People have been claiming this for years — hell, I did a podcast about it recently, too — but we’re seeing some increasingly compelling reasons why this might be… → Read More
[PODCAST] Welcome to The Cardboard Chronicles
An introduction to a new podcast series the Cardboard Chronicles. Today's topic: Can we contextualize firing as a good thing? → Read More
Who Is Doing Personalization Well?
The great promise of the mobile age … would be this: If you give up your data, we’ll give you better experiences. That’s the inherent contract between an end user and a brand on mobile. One side gets data, the other side gets messages and content they especially want. Obviously we’re talking here about personalization, which is a topic near and dear to our hearts, souls, and minds at Localytics.… → Read More
Generating Revenue With Apps
Melinda Gates recently spilled a little tea on the idea of the importance of apps: The quote is intense, for sure — but the fact is, many apps do help you “do good” or change the world, and to be fair, the point of apps is often to drive revenue. Dog-centric apps such as the one in this example tend to generate a strong amount of revenue. Makes sense, as lots of people have dogs, and those same… → Read More
How Mobile Geofencing Is Transforming Your Deliveries
When marketers talk about geofencing, it’s usually in the context of pushing offers to potential customers when their smartphone enters…… → Read More
Smart Home Devices Are a $54B Industry. What Does That Mean for Mobile Marketing?
The smart home world has been growing rapidly in recent years. To wit: Abundant growth in the tech industry for home-related smart products, which are linked to the Internet of Things, is predicted to excel this year. Overall, expenditures for devices that create smart homes are expected to reach $44.1 billion, according to the International Data Corp. That’s a lot of Nest thermostats, right?… → Read More
Is The UK The Next Mobile App Hotspot?
We’ve been talking about Asian market smartphone penetration in the context of the rise of mobile marketing for a few years now. That’s logical, as most of the world’s population lives on in Asia. But what about tiny little England, once the mightiest of superpowers? Their smartphone usage is intense: * 85% of respondents — 41 million people – now own or have access to a smartphone; * More than… → Read More
Becoming a Mobile Influencer: Liquid Methodology vs. Combination Methodology
The fact is: a lot of brands still struggle with mobile marketing, and they use quick-fix approaches to try and get better, like running a mobile app ad on instagram that generates plenty of downloads but with no real strategy to retain them. So how does a company actually get good at mobile marketing and become a thought leader in their space? There are dozens of different approaches to this… → Read More
5 Ways Apps Improve the In-Store Retail Experience
Around 57% of shoppers use apps while in-store, and it seems pretty apparent there’s a strategy that can be carved…… → Read More
Bluevine and Bullhorn teaming up to help the small-to-mid staffing agency market
Bluevine (think fast funding for your business) and Bullhorn (a leader in staffing and recruiting software) have increased their commitment to fostering the growth of small and medium-sized staffing agencies through an innovative partnership. Enabling access to invoice factoring and business credit lines provided by BlueVine, Bullhorn’s small and medium-sized staffing firm customers can… → Read More
Here Are The 3 Biggest Trends To Watch In Mobile This Year (2019)
In 2019, there are three big buckets to watch for around the evolution of mobile marketing: Blockchain Machine Learning Location-Based…… → Read More
The Top 3 Mobile Trends of 2018
Somewhere between prepping your mobile strategy and panicking over GDPR, 2018 happened, and fast. It was another big year for…… → Read More
Mobile Video Fuels Huge Growth in Online Ad Spend
While we’ve all seen the rapid growth of mobile adoption, mobile ad spend and mobile video in the past four-five years, there’s some new research out of Forrester showcasing exactly how massive t… → Read More
Despite Elon Musk's troubles, Tesla is still a "hot" company for job-seekers
Even though Musk has had troubles, people still want to go work for Tesla per research from Indeed in late 2018. → Read More
What do you want to see from us in 2019?
As we prepare some plans for 2019, what could we cover that would help you become a better sourcer or recruiter? Some possibilities: Tech tools Picking the right tech stack Cold emails General candidate engagement What the f*ck is the deal with AI? Case studies or success stories of those who are slaying it Financial/budgeting … → Read More
89% of Teens Own Smartphones. What Does That Mean for Marketers?
One of my friends became relatively high-up at Snap (or Snapchat, as older folks may know it) about 18 months ago. He had used the service before joining the staff, but his first positive takeaway wa… → Read More
Brazen doubling down on those chat features (and just in time)
If you're looking for some good chatbot tech for recruitment, definitely consider Arlington, VA-based Brazen, which has doubled down on the feature. → Read More
The Hottest Mobile App Marketing Trends for Fall 2018
For the last few years, every mobile marketing trends piece seems to include the words “AI” and “mobile pay” somewhere. Admittedly those are always trending and new possibilities are entering… → Read More
Browser-based integration might be the true future of HR Tech
Browser-based integration saves money, time, and hassle. Shouldn't more be doing it by now, friends? → Read More
The Cool Ways in Which Apps Are Attracting New Users To Download
There are about 3.8 million Android apps and roughly 2 million App Store apps, but an average phone user has only about 60-90 installed, with 30 or so getting used monthly. That’s the definition of… → Read More