Doug Zanger
AdWeek
Tigard, OR, United States
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Past articles by Doug:
With Refreshing Levity and Optimism, Vistaprint’s New Campaign Supports the Small Biz Pivot
While one may be tired of hearing the word “pivot” in the marketing world, small businesses don’t necessarily have a choice. → Read More
S4 Capital Continues Its Ambitious Evolution by Joining The Climate Pledge
After kicking off 2021 with acquisitions, Sir Martin Sorrell’s S4 Capital continued to build its corporate social profile by joining The Climate Pledge, co-founded by Amazon and Global Optimism in 2019. S4 is one of 20 new companies entering the organization, bringing The Climate Pledge’s signatory count to 53 companies worldwide, across 18 industries and 12 countries. → Read More
Independent Agencies Are Reconfiguring How the Future of the Industry Looks
Last year, shops of all sizes made changes on the fly to weather continuous economic headwinds and changing client demands. Most managed to survive, and some even thrived. → Read More
How Pepsi Bridges the Digital Divide for Black-Owned Restaurants
Late last year, Pepsi announced an ambitious program to help Black-owned restaurants generate $100 million in sales over five years. Launched with a campaign to celebrate restaurants around the country, “Dig In” is designed to provide exposure and tangible assistance. → Read More
Kia Sits Out the Super Bowl, but Is Donating to U.S. High School Football Programs
Like several other longtime Super Bowl advertisers, Kia is sitting out this year’s Big Game. It marks the end of a 10-year run in the game, with many well-regarded (and often funny) spots, including one starring Melissa McCarthy in 2017. → Read More
Toyota’s Super Bowl Ad Celebrates Paralympian Jessica Long’s Powerful Story
In a world that may feel bereft of hope at times, there are glimmers from some unexpected places. For this year’s Super Bowl, Toyota’s ad featuring the story of Paralympic champion swimmer Jessica Long is that jolt of positive energy. → Read More
For Its Super Bowl Ad, NFL Looks to the Past to Embrace the Future
Ambitious AI project from 72andSunny and Digital Domain brings back Vince Lombardi. → Read More
Neil Patrick Harris Is a Hilarious One-Man Film Crew in Ad for PayPal and Venmo
There’s no question that Neil Patrick Harris is one of the most versatile stars around. From legendary stints on TV and in film to hosting the world’s most important awards shows like the Emmys, Tonys and Oscars, Harris’ IMDb page is an exercise in “Oh yeah, he was great in that.” He can now add one more credit to the impressively prolific list: commercial producer/director/star/craft services. → Read More
This Agency Seeks to Put One Electric Car Company in Pole Position
Even past its founder’s Twitter feed and swashbuckling ways, Tesla has managed to carve out substantial mindshare with the public. Moreover, the company took a huge leap, with over 50% of the U.S. plug-in electric vehicle (EV) market, driven mainly by its Model 3, a more entry-level offering. → Read More
Map a Purpose Journey With Love and Growth, Says Microsoft
Putting purpose at its core. → Read More
Consumers Are Fine With Politics in Super Bowl Ads—But Mass Appeal Matters
Data shows that common-ground issues should play well in a divided population that may just want escapism. → Read More
10 of the Most Accessible Brand Campaigns and Actions of 2020
From Microsoft to American Girl, progress continues. → Read More
Wednesday Stir
One last roundup until 2021. → Read More
How Purpose Can Shape Agencies in 2021
Over the past few years, purpose has become a buzzy topic. For the most part, brands seem to understand (or are working on) their place in peoples’ lives. They also know that they need to stand for something because consumers are looking under the hood of companies more frequently. To that end, agencies, the keepers of creativity, are assessing their own paths forward. Sure, there is a long… → Read More
AgencySpy 2020 Hat Tip of the Year: #AdTwitterGiftSwap
Thank you, Aisha Hakim. → Read More
What Roles Will Be Most—and Least—In-Demand at Agencies in 2021?
Chief talent officers and creative operations directors are wanted, but managers will thin out → Read More
10 Years After Setting ‘Audacious Goals,’ Unilever Shows How Purpose and Profit Can Coexist
10 years after setting audacious goals with its Sustainable Living Plan, the brand takes its learnings into the next era. → Read More
22 Campaigns That Made Ad Pros Jealous in 2020
Adweek’s annual list celebrates the work of agencies in a weird year → Read More
Atlanta Brands Are Keeping Their Agencies Accountable for Racial Equality
The A Pledge encourages the marketing industry to match the city's diversity. → Read More
Droga5 London Is Adweek’s 2020 International Agency of the Year
Meet the team an Amazon client calls 'nonstop, super talented, multiskilled, great human beings.' → Read More