Shawn Lim
The Drum
Singapore
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Past articles by Shawn:
Mediacorp launches shoppertainment channel to tap content-commerce trend
Mediacorp has boosted its content and commerce offerings by launching a shoppertainment channel on its streaming platform MeWatch. → Read More
South China Morning Post’s ad chief on how spend is returning to Hong Kong
The Drum talks to The South China Morning Post’s David Wightman, who has been busy settling in as the publisher’s first-ever global head of advertising, to find out about the challenges it is facing post-pandemic. → Read More
Colgate dismisses idea of ‘perfect teeth’ in refreshing ad celebrating authentic smiles
Colgate’s new campaign in Hong Kong, ’Smile Out Loud’, challenges unrealistic beauty standards, with Thai/African influencer Suzie Wadee and real-sized beauty queen Ann-Scott Kemmis helping to debunk the idea of the so-called ’perfect’ teeth. → Read More
Air New Zealand safety video encourages tourists to act like ‘guardians’
Air New Zealand has released its latest safety video as it prepares to transport visitors to New Zealand as borders reopen post-pandemic. → Read More
HP’s marketing chief for Asia on creating personalized consumer experiences post-pandemic
HP’s chief marketing officer for greater Asia, Siew Ting Foo, talks to The Drum about how she has been pivoting her marketing focus to help businesses and customers adapt to new ways of work and play post-pandemic, with an emphasis on data and locally-relevant consumer experiences. → Read More
Cheil Worldwide teams with EETech to turn Covid-19 medical waste into hospital beds
Eco Eclectic Technologies (EETech) has turned Covid-19 pandemic waste material from face masks and PPE into hospital beds in India. → Read More
Kellogg’s VR experience raises awareness of gut health
Kellogg’s has launched an interactive campaign in Australia to highlight the importance of gut health. → Read More
Nars Cosmetics builds virtual world for Chinese consumers
Nars Cosmetics has unveiled a virtual world to engage consumers in the city of Hainan, China. → Read More
Apple documents Singapore’s chicken rice war for ‘Shot on iPhone’ campaign
To promote the camera capabilities of its iPhone 13 Pro, Apple has created a spot called ’Poached,’ part of the ’Shot on iPhone’ series, documenting Singapore’s national food – chicken rice – and the tension between two hawkers as they compete for the perfect recipe. → Read More
Here’s how the ad industry is coping with the lockdown in Shanghai
China’s major advertising hub, Shanghai, has been in lockdown since March, causing shortages of household essentials and leaving families separated. With much of the industry’s workforce now confined to their homes, we ask agencies in the city how they have been looking after their staff. → Read More
Vogue’s NFT drop celebrates body positivity in the metaverse
Vogue has launched an NFT collection in Singapore featuring artworks that challenge cultural, racial and gender stereotypes in fashion. → Read More
Julie’s Biscuits takes on gender stereotypes in Hari Raya campaign
Julie’s Biscuits has launched its Hari Raya campaign in Malaysia. Called ‘Ini Iklan Raya Baru, Tau?’ (‘This is a Raya Ad, isn’t it?’) and created by Govt Singapore and Layar Lucida, its aim is to show traditional roles evolving in Malaysian households, with people no longer judged by their gender, ethnicity or age. → Read More
Palau creates rewards system to encourage good behaviour from tourists
The Palau Legacy Project has launched a new campaign to educate people on how to respect the country’s environment and local culture. → Read More
Amazon India unboxes OnePlus 10 Pro in Decentraland’s metaverse
Amazon India has launched the unboxing videos for the OnePlus 10 Pro smartphone in Decentraland’s metaverse. → Read More
Bond University promotes micro-credentials with tiny interactive doors
Bond University has installed tiny interactive doors around Brisbane to promote its micro-credentials courses. → Read More
Lifebuoy and Grey Pakistan rewrite poem to drive gender inclusivity in curriculum
Lifebuoy has created a campaign for the Ministry of School Education Punjab to drive gender inclusivity for girls in schools in Pakistan, where there is only 7% female representation in the curriculum. → Read More
Samsung creates treasure hunt in the metaverse for Galaxy S22 launch
Samsung has launched a campaign in the metaverse to allow people to win a Galaxy S22 smartphone. → Read More
Tata jumps on super app bandwagon with launch of Tata Neu
Tata Group has unveiled its super app called 'Tata Neu' which offers services like e-commerce, grocery deliveries, and hotel bookings all in one place. → Read More
‘No one-off activations’: Ogilvy China’s experience lead on using the metaverse for brands
The Drum speaks to Tom Wan, the president of experience at Ogilvy China to find out how the agency is building an experience offering for its clients and how it is leveraging the metaverse. → Read More
APAC advertisers record more than $137.4 million in digital ad spend wastage
More than $137.4 million is set to be wasted by advertisers in the Asia Pacific in January to March 2022 quarter because of complacency and limitless spending, according to a report. → Read More