Aaron Paquette
MediaPost
Fort Worth, TX, United States
Contact Aaron
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Aaron:
Consumers: Mad As Hell, Not Taking It Anymore 03/09/2023
How can brands better serve a pissed-off public? For one, monitor social media carefully. → Read More
How Brands Can Find Metaverse Success On Roblox 02/20/2023
One idea: Host virtual activities for "IRL" prizes. → Read More
Deinfluencers Tell Gen Z What NOT To Buy 02/09/2023
Deinfluencers deconstruct conspicuous consumerism while promoting sustainability and substituting lower-cost goods. → Read More
Want To See The Future? Talk To ChatGPT 01/17/2023
Chat-based queries have the potential to upend search, while brands can use AI for fresh perspectives -- among many other use cases. → Read More
Gen Z Gives Up Drinking 12/27/2022
How to better connect with this sober generation? For one, find ways to integrate cannabis, hemp or THC into your brand. → Read More
How Brands Can Find Metaverse Success On Roblox 12/07/2022
One idea: Host virtual activities for "IRL" prizes. → Read More
Gen Z Gives Up Drinking 11/23/2022
How to better connect with this sober generation? For one, find ways to integrate cannabis, hemp or THC into your brand. → Read More
Gen Z Seeks To 'BeReal' Online 11/10/2022
What can brands learn from the success of the app BeReal? For one, authenticity is in. → Read More
Gen Z Gives Up Drinking 10/10/2022
How to better connect with this sober generation? For one, find ways to integrate cannabis, hemp or THC into your brand. → Read More
Cash-Strapped Consumers Seek Simple Pleasures 09/15/2022
Brands winning in inflationary times are those, like Starbucks, that say they can provide a quick escape during a stressful day. → Read More
Harnessing The Power Of TikTok For Online Search 08/11/2022
Consumers increasingly turn to TikTok to find recipes, makeup tips, restaurant recommendations and other staples of online search. → Read More
Use Social Media To Mobilize 'Minions' 07/13/2022
Learn from the example of the latest "Minions" film, which used social media to mobilize teens -- rare audience for animated PG movies -- to set box office records. → Read More
How Brands Can Fight Inflation 06/24/2022
In this pricing environment, brands need to cut all the "fat" out of their offerings, while charging a little extra for the bacon. → Read More
How Brands Can Show Pride 06/09/2022
For one, collaborate with your LGBT employee resource group for insights on how your brand is perceived in the community, and how to elevate those perceptions. → Read More
Brands Get Pulled Into Politics 05/12/2022
How can brands meet the moment without getting burned? For one, discover how employees and consumers feel before -- NOT after -- you take a stand. → Read More
How Brands Can Fight Inflation 04/13/2022
In this pricing environment, brands need to cut all the "fat" out of their offerings, while charging a little extra for the bacon. → Read More
Brands Go To War 03/10/2022
Some companies have already made epic fails of bad timing, bad taste and bad tie-in to world events. Here's how to avoid the pitfalls. → Read More
How Hacking Helps Brands 02/10/2022
The lesson from McDonald's "menu hacks": You don't need new ingredients or a ton of R&D to expand your product portfolio. → Read More
Make A Cameo With Consumers 01/18/2022
After becoming a household name with its direct-to-fan business, Cameo is increasingly known for facilitating clever B2C campaigns. → Read More
Why Captioned Videos Rule 12/28/2021
For reasons including content density and accessibility, as well as consumer multitasking and multiculturalism, the preferred way of consuming a video is to read it. → Read More