Lucas Miller
PR Daily
Provo, UT, United States
Contact Lucas
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Lucas:
How to write a press release journalists will actually care about
The press release isn't dead. It's just changing. → Read More
3 ways ecommerce brands can stay agile and adapt in uncertain times
While digital has allowed businesses of all sizes to go global, it also exposes them to more risks. Here's how to adapt in uncertain times. → Read More
5 website issues that hurt your brand reputation online
Here are some website mistakes that PR pros should be able to identify as problems for building online audiences and communities. When it comes to managing your business’ online reputation, most public relations professionals focus on the conversations taking place on social media, producing content that promotes the brand and managing potential crisis situations. While […] → Read More
What a loyal customer really wants (hint: it’s not discounts)
It used to be that the number one way for brands to garner customer loyalty was with discount codes and special offers. Generally speaking, the more customers spent at a retailer or ... → Read More
Stop offering your loyal customers discounts, start offering crypto rewards
Crypto is hitting the mainstream and, as it grows in popularity, retail and ecommerce businesses are experimenting with crypto rewards. → Read More
Do you like startups with fresh ideas? Join the Green Challenge online
This online event will give each of the five finalists a chance to pitch the plans for their green business — and the entire world is invited to watch. → Read More
How behavioral marketing affects PR playbooks
A little knowledge of the human condition can be invaluable in getting audiences to take action. It’s simultaneously way easier and way harder than it used to be to reach a huge number of people. It’s easier in that the old gatekeepers no longer control the flow of information the way they did. You’re no […] → Read More
3 creative ways to use your brand’s data to improve marketing measures
Marketing is an undeniably creative medium. But all too often, I’ve seen marketers lean a bit too heavily on the creative side — ignoring the data at hand. → Read More
4 affordable ways to improve your video content
Looking to create great videos without breaking the bank? Here are some best practices. Video content has long been a key creative element in marketing and public relations. However, not all brands or public relations agencies have the professional-grade equipment that others use to produce the high-quality video we see on TV or Instagram feeds. […] → Read More
5 Proven Tips for Keeping Your Brain Active, Engaged and Improving
An entrepreneur's greatest weapon is their mind. Sharpen yours by all means available. → Read More
5 Types of Technology All Entrepreneurs Need Access to in the Digital Age
Don't consider yourself quite as tech-savvy as other rival entrepreneurs? Good news: You don't have to fall behind. → Read More
How Instagram Helps Marketers and Work-From-Home Professionals Increase Their Influence
If you don't have thousands of dollars to expand your reach, you need to flex your IG muscles. → Read More
Here’s why digital agencies must push clients towards accessibility
When you run a digital agency, your work doesn’t just influence your own results. It can have a direct impact on the success of your clients and as someone who runs a digital agency, this is a responsibility I take quite seriously. Whether it’s web design or Google Ads, staying on top of the latest […] → Read More
3 Survival Traits for Any Leader
Are you scrambling to make sense of your business's future? Cultivating these qualities can help things run more smoothly. → Read More
5 Ways to Protect Your Company From Cybercrime
If you run a small- to medium-sized business, it's time to make prevention a priority. → Read More
How Businesses Can Process Payments Without Stress
If you can reliably provide customers with peace of mind during checkout, you'll come out on top. → Read More
Why Startups Must Tirelessly Communicate Their Value Proposition
If you run a new business, make sure customers understand what makes you unique. → Read More
4 Managerial Downsides of Remote Work (and How to Deal With Them)
The option is certainly trending upwards, but does present difficulties. → Read More
Why website accessibility is crucial for a client’s digital reputation
Stemming from the Americans with Disabilities Act, this inclusive approach to digital design and user experience is a key element for today’s online audiences. Here’s what you should know. Despite being a crucial issue for website owners, web accessibility is widely overlooked and misunderstood. Web accessibility does not refer to people having internet access, though … → Read More
5 Quick-Fire Paid Marketing Tips to Make Sure Your New App Isn't a Flop
For programmers, building that dream app is a true passion project. But passion alone won't turn an app into a success. → Read More