Lee Frederiksen
Hinge
Reston, VA, United States
Contact Lee
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Lee:
Elements of a Successful Brand 8: Messaging
Learn how to craft your brand message so you can truly differentiate your firm from your competitors. → Read More
The Importance of Research In Business Growth
Learn about the latest findings on the importance of research in business growth. A free new study from Hinge offers some surprising insights. → Read More
Elements of a Successful Brand 2: The Tagline
Discover how your firm's tagline can help build your brand and truly differentiate your firm. → Read More
Building a Better CPA Marketing Budget
How do the fastest growing accounting firms build their CPA marketing budget? New research reveals all the details of where they invest. → Read More
Business Development Team Structure
Get your business development team structure right and your professional services firm will grow in any economy. This post shows you how. → Read More
Is Researching Your Clients and Prospects a Good Idea?
This is a question we get with enough frequency that it has caused me to think through the issues involved. It typically comes up in the context of a re-branding effort. The first step in any branding effort is, or should be, getting the strategy right. Building a brand on a flawed strategy is the... → Read More
High Growth in Hard Times: New Study Shows How Some Law Firms Grew 26% While Others Suffered
How did one in five law firms achieve levels of rapid growth in 2020? This article highlights the key insights from Hinge's latest research? → Read More
New Visible Expert® Study Released
Hinge announces the release of a new study of high visibility thought leaders and their clients. We call these high-power professionals Visible Experts® (VEs). → Read More
Differentiated Marketing for Professional Services
Differentiated marketing is a powerful strategy that you can use to deliver just the right marketing strategy to different audiences. Learn what differentiated marketing is — and how you can bring this exciting tool to your firm. → Read More
Accounting Buyers Behaviors Are Changing. Can Sellers Adapt?
The Hinge Research Institute has released a special accounting and financial services industry version of its study of professional services buyers and the firms that they hire. → Read More
Understanding Professional Services Buyers: Inside the Buyers Brain
In order for a business to be competitive in today’s professional services industry, savvy marketers must build their strategy around a core understanding of their target market. → Read More
How to Convey a Unified Brand Message After a Merger or Acquisition
Presenting a unified brand message during a merger or acquisition is no easy task. Use these helpful tips to help you rethink and refresh your brand. → Read More
The Employer Brand Under Pressure: Insights from a New Study
Year after year, our annual High Growth Studies highlight an ongoing theme: attracting and retaining talented team members remains a top challenge for professional services firms. The professional services marketplace is changing fast. Buyers are changing the way they purchase services, our organizations are adapting to a radical shift toward remote work, and more specific... → Read More
Prospect Research for the Professional Services
Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore several of your options. → Read More
Target Market Research for the Professional Services
Target market research can have a profound effect on your firm’s growth and profitability. This is a lesson that the fastest growing firms have already learned. → Read More
How to Make Marketing a Team Sport [Video]
We've talked a little bit about how the model is changing from an individual activity - the Rainmaker model, to a team sport. Let's dive a little deeper. → Read More
Rainmaker vs. Team Sport [Video]
Let's talk about two different models for business development and marketing. First, the traditional Rainmaker model. Then, the newer "team sport" model. → Read More
Hinge Gets LIT
Light it up this holiday season and dazzle the world with joy. -Your friends at Hinge → Read More
Marketing to C-suite Executives
Marketing to C-suite executives has changed. In this post, we explore what you need to do to reach today’s busy and distracted top executives. → Read More
Marketing in the Age of Uncertainty
How can a professional services firm succeed in an environment of market uncertainty? In this post, you’ll learn how the best performing firms market themselves and thrive in a continually changing marketplace. → Read More