Osman Ahmed
Business of Fashion
United Kingdom
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Past articles by Osman:
In London, An Antidote to Insta-Bait
From Molly Goddard to Simone Rocha, the designers who stood out this week spoke authoritatively to their customers, reports Osman Ahmed. → Read More
Richard Quinn’s Hallowed Archetypes
The young designer upped the voltage of his signature megawatt prints and made the banal look utterly brilliant. → Read More
How Korea Became a Lifeline for Cool Young Designers Everywhere
It was easy to get distracted by the catwalk spectacle at last month’s Seoul Fashion Week, but the city’s real stars are its retailers who keep young international designers afloat. → Read More
At CSM, Individual Ideologies Prevail
Despite the fact that other fashion colleges have just arrived on the London Fashion Week schedule, CSM remains a leader in its field, standing heads and shoulders above any other London institution. → Read More
Can Berlin Turn Its Fetish for Failure Into a Fashion Success Story?
Driven by low rents and a renegade cultural scene, Berlin is a magnet for creatives, but the city’s most noteworthy fashion labels still show elsewhere. → Read More
Natalia Vodianova on Making Philanthropy Modern
Inspired by the rise of 'clicktivism,' the model launched Elbi, a charitable-giving app designed to democratise philanthropy. On stage at VOICES, she questioned how technology can better serve local charities around the world. → Read More
Natalia Vodianova: From Fashion Fairy Tale to Philanthropic Movement
The Russian supermodel nicknamed ‘Supernova’ for her spectacular rise will receive The Business of Fashion’s GLOBAL VOICES Award 2017 for her philanthropic and advocacy work. → Read More
Introducing Lucinda Chambers’ Fashion Styling and Image Making Course for BoF
We are proud to introduce our latest online course with the renowned fashion stylist, launching today. → Read More
Fashion Wakes Up to Podcasts
Podcasts are one of the fastest growing forms of media, although monetisation remains a challenge. Can fashion make a successful go of it? → Read More
The Art of Renaming a Business
Corporate name changes are not uncommon and can signal a new era for a company, but what’s the recipe for success? → Read More
The School That Pierre Bergé Built
Established by the partner of Yves Saint Laurent, the Institut Français de la Mode is closely knitted into the French fashion ecosystem like few others. → Read More
Will Millennials Boost the Fur Trade?
Millennial-friendly megabrands like Gucci are going fur-free, but the $40 billion global fur industry is working hard to reinvent itself for a new generation of consumers. → Read More
How Fashion Learned to Love McDonald’s, Ikea and DHL
More and more designers are elevating the ordinary emblems of mass consumerism to extraordinary heights — or at least pasting them onto t-shirts. → Read More
Lights, Camera, Selfie!
When the store is a stage for selfies, the art of lighting is more important than ever. → Read More
From Versace to Helmut Lang, the Rise of Re-Issues
A growing number of labels are betting archival re-issues, along with more ephemeral collections, will help them deliver a winning mix of consistency and newness, with benefits to brand storytelling and the bottom line. → Read More
Chris Moore on 60 Years of Photographing the Catwalk
‘The bishop’ of catwalk images speaks to BoF about Catwalking.com and his six decades in the photographers’ pit at the end of the runway. → Read More
In the Aesthetic Blender
Whereas we were once required to make strong commitments to semiotic tribes, we now live in a ‘Supermarket of Style’ where young people cut-and-paste stylistic identity at will. → Read More
Inside The Industry | How to Build a Brand in Fashion
Holli Rogers, Katie White and Leila Fataar joined BoF’s Nick Blunden to discuss the changing nature of branding in media, retail and publicity. → Read More
The Gentlewoman, a Magazine That’s Also a Club
The independent style title — whose covers are more likely to feature authors than fashion models — is growing its club, which meets for sponsored events ranging from architectural tours to cards nights. → Read More
Inside the Return of Fiorucci
Once the toast of fashion and now a nostalgic touchpoint for Millennials, the cult brand is relaunching today in London. → Read More