Joan Westenberg
The Next Web
Sydney, NSW, Australia
Contact Joan
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Past articles by Joan:
How Web3 and DAOs can be a blessing for the music industry
Decentralized autonomous organizations (DAOs) could act as collective decision-making bodies for the music industry. → Read More
Asking you to work for free is not an opportunity. It’s an insult.
Too often freelancers get wrangled into working on projects without pay. Writer, designer and creative director, Joan Westenberg, says hell no. → Read More
The creator economy needs a Universal Basic Income — here’s why
The creator economy is providing new tools, pathways, and opportunities for creatives to create and share their work online. But it isn't helping their wallets. → Read More
Delete LinkedIn — you’ll have zero fucking regrets
I deleted LinkedIn this week. I am enjoying a refreshing break from SEO and VA business development managers who want to connect in the name of synergy. From work/life coaches who “just want to ask me one question.” And from copy-paste content written by wannabe rockstar recruiters about the various times they either turned someone […] → Read More
Coming out trans in tech: An entrepreneur’s experience
Welcome to 🏳️🌈TNW Pride 2020!🏳️🌈 All throughout June we’ll highlight articles that focus on representation for LGBTQPIA+ people in the STEM communities. Let me start this off right. I am transgender. I am a trans woman in tech. And I am an opportunity that you don’t want to miss. I’ve been working in tech for […] → Read More
As a trans woman, changing the gender on my birth certificate was the final, scariest step in my journey
A few days ago I found out my application to change my legal gender from male to female had been approved. It was a remarkably mundane exercise in the end but, to me, it's a whole new beginning. → Read More
The high price of being who you are
Transgender people have to pay thousands — even tens of thousands — of dollars in medication and specialists to live as who they really are. → Read More
8 Crucial Principles Of Spinning Anything Successfully
We are living through the most powerful time in human history for the crystallisation of public opinion through social and digital media. Knowing how to spin is fucking essential. → Read More
Culture Shock: What Makes A Startup Culture Healthy?
I once worked for a company where getting a job came down to a ritual. It wasn’t an official policy, but it wa → Read More
Social Media Toolkit - The 2018 Edition: Chapter 1
ManageFlitter is a critically acclaimed set of Twitter Tools loved by over 3 million people. Unfollow, Follow, Bio Search & Analytics. → Read More
Why Startups And Agencies Need To Use Subscription Pricing
The truth is, being able to access software on a monthly fee has been a huge win for so many startups, in so many industries. → Read More
No, Trello Didn’t “Fail To Build A Billion Dollar Business”
I’ve seen a lot of folks passing around that article about how Trello failed to build a billion dollar business. It’s stunningly obtuse. The premise is that the software that was sold for a $400m… → Read More
Make Quality The Only Thing That Matters…
Advertisement Advertisement Quality is what makes your work stand out. I would rather do one single thing every day, and do it well, than be the most productive person in the world. Because quality is my north fucking star. I publish a lot, and I write a lot. That sometimes blows people away, and they ask … → Read More
Make Quality The Only Thing That Matters…
Quality is what makes your work stand out.I would rather do one single thing every day, and do it well, than b → Read More
Why Successful Startups Innovate On Their Pricing Models
Advertisement Advertisement Startups fail everyday because they don’t use the right pricing model for their product or service. The wrong pricing model can cause a company to lose not only money, but valuable human and trust capital, and ultimately, force the company to shut down. You need the right pricing model in a startup to … → Read More
Why Successful Startups Innovate On Their Pricing Models
Startups fail everyday because they don’t use the right pricing model for their product or service.The wrong p → Read More
Getting Your SaaS Pricing Model Right
Advertisement Advertisement I flew home from Melbourne last week. For the first (and last) time in my life, I blew some frequent flyer points on a first class upgrade. And the guy in the row next to me was talking on his iPhone. Just chatting away, while the flight attendants – 3 of them – … → Read More
Getting Your SaaS Pricing Model Right
I flew home from Melbourne last week. For the first (and last) time in my life, I blew some frequent flyer poi → Read More
The Hardest Choice Any Entrepreneur Will Ever Make
People tell you that the hardest part about starting a business is when it fails and it all goes to shit. I disagree with that. → Read More
There Are Only TWO Absolute Truths About Building a Startup. Count ‘em.
I went out for drinks last night with a few friends, including a newly minted graduate. He’s sharp, he’s intelligent and he has the drive to succeed. We started talking about business and I gave him a brief synopsis of my various failures. After I’d told him about my attempts to build something, he revealed that he wanted the same thing. He wanted to found and grow a company. There was only one… → Read More