Simon Gwynn
Campaign
United Kingdom
Contact Simon
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Past articles by Simon:
Nabs shows pulling power with hire of Magnetic boss Sue Todd as CEO
Sue Todd will succeed Diana Tickell at the industry charity, while Magnetic is set to be rolled into the PPA. → Read More
Saatchi & Saatchi scoops global Siemens creative business
Saatchi & Saatchi already worked on separately owned Siemens Home Appliances. → Read More
Goodbye FLoC, hello Topics: Google unveils new alternative to cookies
New targeting approach from Google's Privacy Sandbox uses curated list of topics to avoid sensitive categories such as race and gender. → Read More
Brands have seen £268m profit boost from news brand spend since 2017, study shows
Figure follows 2017 study that said brands were missing out on £3bn profit by underinvesting in news brands. → Read More
More marketing budgets revised up, but nerves remain – IPA Bellwether
A net balance of 12.8% of companies have revised their budgets upwards – the highest figure for four years. → Read More
Graham Bednash leaves Google for job at health tech company Abcam
Bednash joined the tech giant in 2013 from R/GA London. → Read More
Goodbye Facebook, hello Metaface? Social media giant plans name change
Facebook plans to follow in the footsteps of Google parent company Alphabet with corporate rebrand. → Read More
Snap launches platform-agnostic AR studio for brands and agencies, Arcadia
Move could see the company creating content for rival social media platforms. → Read More
TikTok heroes black creators in Black History Month OOH
Campaign was created by TikTok Creative Lab, with design and production by Gravity Road. → Read More
Brand risk in digital video and display shows sharp fall in first half of 2021
UK enjoys greatest decline in risk in both desktop and mobile video. → Read More
Facebook’s Nicola Mendelsohn urges brands to ‘get their heads around’ the metaverse
Creators, commerce and 'the next computing platform' are at the heart of company's vision for the future. → Read More
Campaign podcast: 25 Years of Mother
On this week's podcast, Maisie McCabe chats to two alumni of Mother as the agency turns 25, while Simon Gwynn and Arvind Hickman discuss the launch of Sky Glass and new ads from Ikea, John Lewis & Partners and Bisto. → Read More
How Samsung channelled Wes Anderson, Jeff Goldblum and timeless Swedish style
‘Life Unstoppable: House of Surprises’ is a surprisingly watchable 45-minute product showcase that aims to position the brand as making invaluable contributions to the home in both style and function. → Read More
Facebook promotes Nicola Mendelsohn to global advertising chief
Mendelsohn replaces Carolyn Everson, who left for Instacart in June, and will move to New York. → Read More
Media buyers sold on in-game advertising, but hugely underestimate size of market
Survey of 400 media buyers in UK and US by Admix finds many still consider gaming a 'grey area'. → Read More
YouTube Festival: ‘Bothism’ can deliver ‘12% incremental reach’ on TV plans
Industry leaders talk up benefits in YouTube upfronts event heavy on endorsements, but light on new innovations. → Read More
Microsoft launches UK’s first digital billboard campaign featuring British Sign Language
Campaign celebrates inclusivity as a tool for innovation. → Read More
Facebook to encourage teens to ‘take a break’ from Instagram, Nick Clegg says
Social media giant’s VP of global affairs also endorsed greater regulation of tech platforms. → Read More
‘We are very, very lazy’: getting to grips with advertising’s class bias
A panel at Effie’s UK Leadership Summit shared their thoughts on making the ad industry truly representative of society. → Read More
Gaming adtech company Adverty launches interactive in-game ad format
New unit launches next week with men’s shaving brand in Magic Finger 3D. → Read More