Maria Materise
Cision Canada
Contact Maria
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Maria:
4 Ways to Identify the Right Influencers
How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to → Read More
Prove Press Release Success With These 3 Key Factors
Press releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth. With the → Read More
How to Prove Your Communications Strategy's Value
Learn how AMEC's new Integrated Evaluation Framework can offer your communications strategy a clear, focused process to quantify impact. → Read More
4 Essential Elements of a Standout Press Release
If you’re not formatting your press release in a way that appeals to your audience, you’ll fail to gain their attention. Here are four parts each one needs. → Read More
Behind the Headlines With Alan Caldwell
Alan Caldwell, APR, VP and chief diversity strategist at Cerrell Associates, discusses why your brand's communication should always be authentic and genuine. → Read More
Behind the Headlines With Dayna Calkins
Dayna Calkins, senior publicist at Choice Media & Communications, discusses why you should always do your research before sending journalists a pitch. → Read More
Free Tip Sheet! Make Your Press Releases Stand Out
Every day, 1,800 press releases are published in the United States. Do yours stand out or go unnoticed? Learn to grab journalists' attention with your news! → Read More
Behind the Headlines With Fred Lake
Fred Lake, senior vice president, health practice leader at PadillaCRT, discusses the importance of an integrated PR strategy to appeal to a wide audience. → Read More
Behind the Headlines With David Landis
David Landis, president and CEO of Landis Communications Inc., discusses why an integrated campaign is essential for PR success. → Read More
Behind the Headlines With Nick Hawley
Nick Hawley, director of marketing at Visit Seattle, discusses why most brands miss out on the opportunities to leverage content to its full potential. → Read More
Framing Social PR: Q&A With Shonali Burke
Shonali Burke answered questions about her Social PR framework during her recent webinar, but she wasn't able to get to them all. Here are more of her insights! → Read More
Behind the Headlines With Daniel Sieger
Daniel Sieger, senior vice president of brand strategy at Cengage, says instead of explaining all the details, give your audience an idea of what you stand for. → Read More
Behind the Headlines With Sheila Long O’Mara
Sheila Long O’Mara, content manager at Steinreich Communications Group, says you need to have a plan for your content in order to be successful. → Read More
Behind the Headlines With Ed Chambliss
Ed Chambliss, president of Phelps, explores how all brands should use analytics to help guide their actions. → Read More
Grow Your Brand’s Community: Q&A With Shonali Burke
At her upcoming Cision webinar, Shonali Burke will share tips on building and engaging your online community. Get a sneak peek at what she'll discuss! → Read More
Behind the Headlines With Tom Lindell
Tom Lindell, managing director of Exponent PR, discusses how harnessing the opinions of your brand advocates can help build trust in your brand. → Read More
5 Ways To Mobilize Your Grassroots Supporters
At their recent webinar, Cision's Mark Reilly and Beekeeper Group's Mike Panetta discussed ways to motivate your grassroots network. Learn 5 of their top tips! → Read More
Behind the Headlines With Kipp Jarecke-Cheng
Kipp Jarecke-Cheng, global chief communications officer at Publicis Health, discusses why your audience is drawn to creative brand communication. → Read More
Improve Your Grassroots Communication: Q&A With Mark Reilly
At their upcoming webinar, Cision's Mark Reilly and Beekeeper Group's Mike Panetta will discuss improving grassroots efforts. Get a sneak peek at their tips! → Read More
4 Areas of Communication You Need to Integrate
At her recent webinar, Cision's Heidi Sullivan discussed the importance of integrating your communication. Learn 4 areas where you should start! → Read More