Clark Boyd
SearchEngineJournal®
New York, United States
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Clark:
The Top 5 SEO Software Suites For Agencies
SEO software suites are invaluable tools for agencies. Our in-depth guide walks through the strengths of five leading contenders. → Read More
The Ultimate Guide for an SEO-Friendly URL Structure
Getting your URL structure right for customers and Google is essential. Follow these guidelines to set your website URLs up for future SEO success. → Read More
The Top 5 SEO Software Suites for Agencies
This guide reviews five of the most effective all-in-one SEO platforms, highlighting the areas in which each platform excels. → Read More
ClickZ enterprise SEO tools Buyers Guide: Ahrefs review
Within the ClickZ enterprise SEO tools buyers guide, Ahrefs received positive scores in all major categories. In particular, it was praised for the depth and reliability of the data it provides for keyword, backlink, and technical SEO analysis. Below, we have rounded up the highlights from the full buyers guide to enterprise SEO tools. → Read More
ClickZ enterprise SEO tools Buyers Guide: BrightEdge review
Within the ClickZ enterprise SEO tools buyers guide, BrightEdge received positive scores across all the categories that matter to advanced search marketers. In → Read More
ClickZ enterprise SEO tools Buyers Guide: BrightEdge review
Within the ClickZ enterprise SEO tools buyers guide, BrightEdge received positive scores across all the categories that matter to advanced search marketers. In particular, it drew praise for its content marketing capabilities and the high quality of customer service its clients receive. Below, we have rounded up the highlights from the full buyers guide to enterprise SEO tools. → Read More
Want Shorter, More Productive Meetings? Do These 11 Things
Productive companies have productive meetings; the two are very much linked. Here are 11 tips that can help develop some healthy habits for effective meetings in your team. → Read More
Three common obstacles to digital storytelling
A very sizeable 56% of marketers report that non-integrated tech platforms are the biggest obstacle to cohesive marketing efforts. What are the other obstacles, and how can marketers overcome them? → Read More
The newsroom approach to brand storytelling
The application of storytelling skills is widespread in the marketing industry, as brands seek to make connections with consumers. 70% of consumers prefer getting to know brands through articles rather than ads, so it’s an effective strategy to pursue. → Read More
5 advanced Google AdWords features to enhance your PPC
Google AdWords is a highly effective marketing channel for brands to engage with customers. Within this article, we round up five advanced features that can → Read More
Creating global digital experiences for local audiences
A rise in the demand for international products, teamed with the shift towards digital commerce and the growth of worldwide shipping, has removed the physical borders of global trade. As such, implementing a digital experience relevant to different audiences around the world, is a key goal for enterprises. → Read More
How to use online reviews to drive digital and real-world business
The impact of online reviews on local businesses is sizeable - and it is increasing. In fact, 90% of consumers say their purchase decisions have been shaped by reviews they have read about a brand or a product. → Read More
ClickZ Buyers Guide | Bid management platform review: Kenshoo
With more than $90 billion spent on paid search in 2017, bid management platforms play a vital role in deriving maximum value from a brand's digital media → Read More
What Is Latent Semantic Indexing & Why It Won't Help Your SEO
This article debunks the theory that using LSI keywords will positively impact your SEO and suggest some more effective strategies you can apply instead. → Read More
Interview: How KOMPAS is using AI to improve city exploration
The artificial intelligence (AI) revolution is well underway, but we are still just scratching the surface of what this technology can do. The potential exists for AI to disrupt and improve all elements of our lives, including how we interact with our urban environments. → Read More
Event recap: State of Search with Brainlabs
On February 22nd, leading digital media agency Brainlabs hosted the latest in its series of PPC Chat Live events at its London HQ. With speakers from Google, → Read More
ClickZ Bid Management Buyers Guide: Kenshoo Review
The ClickZ bid management tools buyers guide evaluates a range of market-leading technologies, including Kenshoo. Throughout our customer survey, Kenshoo was a consistently high scorer and clearly demonstrated its capabilities both as an effective support for Search campaigns, and as a sophisticated cross-channel campaign management platform. → Read More
ClickZ Bid Management Buyers Guide: Acquisio Review
Within our Bid Management Buyers Guide, there were some clear strengths highlighted by Acquisio customers. In particular, the platform’s core bid management technology drew praise for its clarity and efficacy. Here we look at Acquisio as a business and evaluate the results of our research. → Read More
How HubBox is delivering the 'last mile revolution' to retailers and consumers
The Ecommerce industry has matured rapidly, but one area of neglect has been the delivery process. As Amazon launches its own delivery service, companies like HubBox are already delivering the 'last mile revolution' for brands. → Read More
Everything you need to know about the Google Chrome ad blocker
Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from → Read More