Carianne King
Social Media Today
New York, NY, United States
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Carianne:
How Millennials Are Planning to Shop This Black Friday and Cyber Monday [INFOGRAPHIC]
In just a few days it’ll be Black Friday and Cyber Monday, the biggest shopping days of the year. Though numbers have been down in recent years for these shopping holidays, it could just be that trend → Read More
Google Android's "Friends Furever" Is the Most-Watched Ad of 2015, Maybe Ever
In February Google launched “Friends Furever,” an ad for its Android mobile platform. In the months since, it has racked up over 6.4 million shares, besting Disney’s “Surprise Shopper” ad (3.9 million shares) and a commercial for Purina pet food (“Puppyhood”) created by Buzzfeed (3 million shares). → Read More
The 5 Traits All Successful Teams Possess, According to Google
We were pretty confident that we'd find the perfect mix of individual traits and skills necessary for a stellar team -- take one Rhodes Scholar, two extroverts, one engineer who rocks at AngularJS, and a PhD. Voila. Dream team assembled, right? → Read More
How to Increase LinkedIn Engagement 300 Percent [INFOGRAPHIC]
Although you may have a profile on the site and are sure to add contacts you’ve recently met, you’re probably not aware of all of the features you can use on the site to grow your community. For companies and individuals alike, LinkedIn has multiple platforms its members can use to find like-minded people and direct relevant content their way. → Read More
Facebook to Activate "Safety Check" in Human Disasters Like Paris (But Why Not Beirut?)
The Lebanese feel they have received less support worldwide compared with the attention Paris has received for similar attacks. Facebook’s response is thought to be a symptom of this greater trend. → Read More
Starbucks' Response to Red Cup Controversy? Let Social Sort It Out
Starbucks was the subject of social media outrage this week over its red holiday cups--which, lacking decoration this year, some took to be an affront to Christianity. → Read More
Snapchat Triples Video Views to 6 Billion
In spite of recent news that Snapchat lost approximately 25 perecent of its valuation, the app seems to be growing quickly among its user base, with news yesterday that the company tripled its video views in just a few months. In May, the company reported 2 billion daily views. It now reports 6 billion daily views. → Read More
Demise of the Unicorns? Snapchat's Valuation Drops by 25 Percent
Snapchat’s valuation dropped by 25 percent this week according to a quarterly portfolio released by Fidelity mutual fund. The company had been worth $16 billion, but now it’s worth $12 billion. → Read More
8 Common Small Business Website Mistakes [INFOGRAPHIC]
You may still be ironing out some of the details of your start up, but if you have a slick, useful website, you already have what you need to start spreading the word. However, given time and budgetary restraints, many small business owners make are prone to make mistakes when designing and launching their websites. → Read More
Facebook Events: Not Just For Birthday Parties Anymore
Facebook Events has been in sort of a stand-still while other aspects of the social networking platform have received overhauls. Generally the emphasis has been on events you’ve been specifically invi → Read More
The Anatomy of an Awesome Instagram Ad [INFOGRAPHIC]
When Instagram advertising became open to everyone in September it was an invitation for brands to repurpose their content for the popular photo-sharing app, which now boasts as many as 400 million ac → Read More
In Response to Protests, Facebook Will Adapt "Real Name" Policy
In response to protests, Facebook announced that it will test improvements of its “real name” policy and the processes by which users confirm their identities. → Read More
Instagram's Boomerang App Creates Looping Gifs
The app creates replayable clips that are somewhere in between a video and a gif. By holding down the record button, the app takes a burst of photos that it knits together into a looping video that plays, then plays in reverse, the moment that you captured. → Read More
Google Photos Hits 100 Million Users in 6 Months
Google launched Google Photos this past May, and in the sixth months since, it has quickly grown to 100 million users per month. The service is a central storage hub for personal photos where they → Read More
The 5 Biggest Trends Being Predicted at the End of 2015 [INFOGRAPHIC]
his year was a big one for social and publishing, with Facebook’s Instant Articles and immersive mobile ads making it easier for brands to publish original content directly on social. Mobile and video are both considered the future of marketing, but what else can we expect? Given what we know now, what predictions can we make for what’s to come? → Read More
4 Brands Who Have Made Awesome Immersive Ads for Facebook Mobile
Michael Kors, Mr Porter, Bacardi, and Wendy's are among the first brands to bring creative ad campaigns to Facebook mobile. → Read More
4 Brands Who Have Made Awesome Immersive Ads for Facebook Mobile
Michael Kors, Mr Porter, Bacardi, and Wendy's are among the first brands to bring creative ad campaigns to Facebook mobile. → Read More
How Brands Can Create Shareable, Trustworthy Content [INFOGRAPHIC]
Brands are in a more powerful seat than ever when it comes to content marketing. The question becomes: how can you take advantage of this? How can you create content that appeals to customers and leads to sales without sounding too pitch-y? → Read More
Hootsuite Launches Amplify, a Mobile Employee Advocacy Tool
Today Hootsuite announced Hootsuite Amplify, a mobile app and employee advocacy solution that lets employees share branded content with their social networks. The app seeks to empower employees by helping them “build their professional brand, share content with their networks, and stay on top of the stories and news resonating across different departments, divisions, and regions.” → Read More
Hootsuite Launches Amplify, a Mobile Employee Advocacy Tool
Today Hootsuite announced Hootsuite Amplify, a mobile app and employee advocacy solution that lets employees share branded content with their social networks. The app seeks to empower employees by helping them “build their professional brand, share content with their networks, and stay on top of the stories and news resonating across different departments, divisions, and regions.” → Read More