Alexander Porter
Jeff Bullas
Sydney, NSW, Australia
Contact Alexander
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Alexander:
How To Write Email Marketing Copy That Converts Like Crazy
This article outlines 5 ways to improve the persuasive power of your email copy and start increasing your conversion rate. → Read More
3 Cost Effective Strategies to Generate Traffic in 2019
Want to increase your traffic on a low (or non-existent) budget? This isn’t a post where you’ll be recommended solo…… → Read More
How to Stop Selling and Start Serving
I want to share a story with you all that I think will feel all too familiar. I was browsing for a mobile phone last week in a small store full of new models and devices. The salesman, a guy with a big smile on his face and a bright red shirt, approached me and asked if I needed any help. I politely declined so I could browse a little but the salesman, in his effort to push a sale, wouldn’t… → Read More
6 Simple Strategies to Explode the Share Count of Your Content
With these 6 simple steps in mind, you’ll be best placed to create content that truly connects with your readers and inspires them to share it. → Read More
The SEO Secret You Need To Know In 2019
Why are you creating content? If your answer is ‘to boost my SEO‘ then you could be helping or hurting…… → Read More
This is Why Instagram is Going to Start Hiding Your 'Likes'
Instagram has announced they are set to start testing a version of their highly popular platform that will hide the…… → Read More
Social Media 101: How To Avoid A Digital Disaster
A great social media post can elevate a business, increase exposure, drive website traffic and strengthen brand trust. A poor…… → Read More
How To Use Emojis In Your Marketing
Emojis are becoming more and more commonplace in marketing. But does that mean you should go ahead and start using them too? You may think that filling your headlines, website copy, ads, social media posts or entire digital marketing campaigns with emojis instantly makes you relatable to a younger, ‘ready-to-buy’ demographic. You’re both right and wrong. In some cases, emoji-integration can be… → Read More
SEO Explained to a 5 Year Old
My nephew is 5. He is inherently curious about the world around him. Why is the sky blue? Why is the grass green? Why can’t I eat dog food? So many stimulating and thought provoking questions. Which got me thinking, when he wants to know about the world around him, the simplest explanation is always the best. I realised that this approach can also be used to help others who don’t yet know about… → Read More
The Secret to Finding Inspiration (Hint: It’s Not Where You Think)
In 2007, Joe Gebbia and Brian Chesky were sharing a loft apartment in San Francisco. At the same time there was a major conference to be held in the city. They realised that the conference attendees would struggle to find accommodation. Inspired by the circumstances that were unique to them in the moment, but common in major cities around the world, they acted. Offering strangers the chance to… → Read More
Should You Offer Free Trials? The Danger of Hangman Promises
“I’m interested in the service, but I’ll need a free trial first”. For salesmen and saleswomen, this is a common…… → Read More