Kristen Turnbull
Business News
Australia
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Past articles by Kristen:
Podcast: consumer sentiment and the state of polling
PODCAST: Mark Pownall talks to market researcher Kristen Turnbull from CoreData about WA consumer sentiment and impact of Federal Election result on consumer perception/behaviour, as well as the fallout from the failure of the polls to predict the outcome. → Read More
Can the market research industry still be trusted?
I started my career many years ago in financial journalism. → Read More
Facing up to the aged-care challenge demands innovation and flexibility
Australia’s ageing population is one of the biggest challenges facing the country in the next 20 years. → Read More
The new way of working could be killing our retirement outcomes
It’s the new work order: abandon the shackles of the 9 to 5 in favour of working multiple jobs, for multiple employers. → Read More
A woman’s place is in the home
As a woman living in Australia in the 21st century, I’m aware I have a lot to be thankful for. → Read More
How to survive more than 50 years in business
A few years ago, my husband and I were shopping around for a new car. → Read More
New beginnings: why the death of trust could be good news for your business
One of the best things about being on holiday, in my view, is the opportunity to indulge in little luxuries guilt-free. → Read More
False optimism or real progress in WA?
People in WA are pretty excited right now. → Read More
What #smashastrawb taught us about authentic customer-centricity
I don’t know about you, but I’ve eaten more strawberries in the last week than I have the whole year. → Read More
Three trends we can expect to see post-Royal Commission
The Australian financial services industry is undoubtedly facing a crisis of trust. → Read More
Why would anyone live in Perth?
When I was in Sydney for work recently, a Sydney-based colleague casually mentioned he’d been to Perth once.“I went to Perth for a night,” he said. “I spent a week.” → Read More
Why lazy customers could save you today but kill you tomorrow
In most businesses, customer apathy is not a good thing. If your customer is apathetic, they’re unlikely to feel loyal towards your business, let alone be an advocate for your brand. → Read More
The relationship between money and happiness
The recent news of the tragic suicides of two high profile individuals, Kate Spade and Anthony Bourdain, is a timely reminder that money can’t buy happiness. → Read More
Rubbish in, rubbish out. The art of asking the right questions
My three-year old has just hit the “why” stage.“Where are we going mummy?”“To the shops.”“Why?”“To get some milk.”“But why are we getting some milk?” → Read More
Putting lipstick on a pig is not the answer to growth and innovation
Last week I attended a webinar run by Dr Jeffrey Tobias, managing director of The Strategy Group, on business model transformation. → Read More
What the aged care industry can learn from financial planners
On the face of it, the aged care and financial planning sectors are worlds apart. → Read More
Facebook, cricket and the endless search to ‘know’ the customer
Over the last few weeks, those in the business of crisis management have been gifted more fodder for promoting their services than they could ever have hoped to get their hands on. → Read More
The gloves are off - A new challenger in the quest to keep the customer
How time flies. → Read More
Is the data telling us WA has turned the corner?
Over the last two years, there’s been a lot of talk in the WA business community about the need for growth, yet the undertone has been one of survival. → Read More
Why trust is at the heart of the customer experience
It’s little wonder that trust in Australian institutions has hit a five-year low. → Read More