Jayme Soulati
SteamFeed
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Jayme:
Transparency Vs. Terrorism In Media
The U.S. grid is vulnerable. A leaked federal report picked up by national news went viral. Should media be transparent when reporting acts of terrorism? → Read More
Dumb Starbucks, Guerilla Marketing And Parody Law
Dumb Starbucks opening was short-lived, but Nathan Fielder of Comedy Central pulled off the prank of the decade. Is parody law real in guerrilla marketing? → Read More
Weighing Paid Media Risks With BP And The Weather Channel
When companies use paid media to fight, there are risks and benefits of this campaign strategy. Here are two examples from BP and The Weather Channel. → Read More
What Is Native Advertising?
In the middle of editorial copy, you can now see ads that look like part of a story. Actually, it's native advertising, the latest revenue maker in ad land. → Read More
Trends in 2014: Sponsored Content And 5 Tips
A 2014 trend is sponsored content. What's a content marketer to do? For long-term bloggers with authentic content, monetization may be around the corner. → Read More
What Is Weibo And Other Chinese Social Media
Weibo is the Chinese social media platform like Twitter and Facebook. It rivals WeChat and has millions of users. Global luxury brands need to engage. → Read More
B-to-B Firms Need Content Marketing
How To Get Capital Against Online Advertising Futures
This is a story about business opportunity for those successfully monetizing via online advertising who are interested in earning capital from that revenue stream. I received a cold pitch, answered the phone and ended up agreeing to do this Q&A with Hanna Kassis, founder of OAREX Capital Markets, Inc. The most amazing thing about this guy is he’s in his third year of law school and launched this… → Read More
E-Commerce For The First Time
Anyone who reads me knows I share my journey in real time; as it unfolds, I hit the blog to teach and share the trials, tribulations and tips so you don’t need to experience what I do. I recall when all the new social media channels were launching — Pinterest, Google+ and Empire Avenue to name a few. I waited for peeps the likes of Gini Dietrich, Danny Brown and Mark W. Schaefer to test the waters… → Read More
Who’s Monetizing Online?
Every day another someone from a really cool company, blog, blogging community, organization, or other network asks me to write for them, speak to them, brainstorm about the exchange of content, consider paying a fee to join a network, or hawk a product pitched from the far reaches of Russia and India. And, I rarely say no because who knows what doors may open as a result of that opportunity? What’s… → Read More
Blogging Is No Longer Enough
Serious professional bloggers need blogging automation tools to syndicate, share, amplify, and build traffic. Tools like Cision, Triberr, RSS, blog networks → Read More
Why PR Should Write Your News Release
Companies need to hire PR to write all news releases. There are many elements that constitute a professional news release. PR is trained in every aspect. → Read More
Five Tips About Earned Media
In Technorati's 2013 Digital Influence Survey, 55% said earned media is critical. Earned media requires PR prosl to execute. Earned media is publicity. → Read More