Jonathan Martinez
TechCrunch
San Francisco, CA, United States
Contact Jonathan
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Jonathan:
Your B2B leads are going to waste
Your B2B leads will go to waste unless you begin to create lapsed buckets and develop a strategy to attack them head-on. → Read More
How to identify, interview and hire a head of growth for an early-stage startup
The individual you’re looking for will create and execute growth strategies, manage marketing initiatives and, ultimately, drive revenue. → Read More
Don't wait to identify your startup's ideal customer personas
By identifying your ideal customer personas first, you will find product-market fit faster and identify the right customers to sell to. → Read More
The 3 stages of building world-class growth funnels
Thousands of startups have experimented with infinite variations and tweaks to their growth funnel. Why try to reinvent the same foundation? → Read More
Paid acquisition: The #1 way to find product-market fit
How can you find PMF in the most efficient and frictionless way possible? I argue that the answer to this question is paid acquisition. → Read More
You need to add some friction to your growth funnel
One of the biggest misconceptions when it comes to user experience is that we must eliminate as many questions and barriers as possible. → Read More
CRO: Why startups should prioritize conversion rate optimization early
Think of CRO as a grand supplement to all the other items the growth side rolls out in the early days of a startup. → Read More
Are you spending too much on paid acquisition?
Let's examine when to start measuring diminishing returns and how to use a simple regression analysis to find optimal spending levels. → Read More
Building a growth marketing team the right way
A solid growth marketing team will be instrumental in driving your next phase of growth, so it's worth putting some thought into building it. → Read More
4 video content tips for your startup’s growth marketing
If you’re entering 2023 without a video content plan for your startup, you will be missing out on a significant resource for creating brand awareness and reaching more consumers. → Read More
Teach yourself growth marketing: Which metrics really matter?
Many people will assume that the important metrics for companies like Uber and Coinbase will be new riders and traders. They would be wrong. → Read More
Teach yourself growth marketing: How to perform growth experimentation through A/B testing
Learn how to perform A/B tests, prioritize a list of tests, and run them with minimal external interference. → Read More
Teach yourself growth marketing: How to boot up an email marketing campaign
In this third part of my five-part series, we’ll examine how to set up email marketing to push consumers through your funnel and drive conversions. → Read More
Teach yourself growth marketing: How to launch a paid acquisition channel
In part two of this five-part series, we'll learn how to set up a paid acquisition channel that drives online traffic and conversions. → Read More
Teach yourself growth marketing: How to set up a landing page
In part one of this five-part series, we'll learn how to set up a landing page that we’ll eventually drive consumer traffic to. → Read More
Growth hacking is really just growth testing
There’s no such thing as hacking growth. Instead, you should be thinking about how you can run 100 tests to move the needle forward. → Read More
Why growth activation matters
Think of activation as getting users to a point where you know for sure that they will stay for a longer period of time. Which metrics separate customers who find value in your product from those who don’t? → Read More
To optimize for growth, study your down-funnel metrics –
You've managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so amazing. → Read More
How to run growth marketing during a recession –
How does one build, scale and navigate the headwinds of a recession, especially as consumer behavior changes dramatically? → Read More
What to look for when hiring a growth marketing agency –
The rapid expansion of the growth marketing industry has created a significant problem for startups looking to hire. → Read More