Eyal Katz
Business 2 Community
Israel
Contact Eyal
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Eyal:
Top 10 B2B eCommerce Platforms for 2019
eCommerce is big business. Goliathes like Amazon and Alibaba have made it official. However, while eCommerce has solidified itself as a big brand playground, B2B eCommerce is still a wild frontier. Recently, Amazon has made initial probings into the B2B space. However, it is still a fragmented space with no clear dominating platform. That doesn’t mean there aren’t several B2B eCommerce platforms… → Read More
7 Steps to Create a Retail Loyalty Program
They say the grass is always greener on the other side of the fence, but when it comes to eCommerce customers, that’s not necessarily true. Studies show that retaining your existing customers costs five times less than acquiring new ones. Repeat customers are more likely to try new products, and on average they spend more, too. That’s a lot of green. Merchants have many tools to entice customers… → Read More
8 Ways to Reduce eCommerce Subscription Churn
Remember that Seinfeld episode where Jerry and Elaine are trying to rent a car, and the agent tells them he doesn’t have the car that Jerry reserved? “See, you know how to take the reservation,” Jerry says to the agent, “but you just don’t know how to hold the reservation, and that’s really the most important part of the reservation—the holding.” Seinfeld was making fun of the very common… → Read More
The 5 Essential Abandoned Cart Emails That Will Boost Sales
It’s always a bit of a head-scratcher when you find an abandoned shopping cart in a grocery store. It makes…… → Read More
Top 10 eCommerce Shipping Software Solutions for 2019
You can have the most sophisticated system in the world set up to market your product, generate sales leads, entice customers, and close sales—but at the end of the day you’ll have a big stack of orders to label and ship. Your eCommerce software solutions shouldn’t end once the transaction is finalized. You need shipping software that can help you get those orders labeled and out the door, along… → Read More
Top 10 Subscription eCommerce Platforms for 2019
We’ve all heard that millennials are different. They don’t want to simply punch in credit card details and receive an…… → Read More
The 7 Most Trusted Affiliate Tracking Software Solutions for 2019
Trust in digital marketing is at an all time low. Consumers rank their trust in digital ads below that of print, tv, and radio ads. Fake news and the recent data breaches by the likes of Facebook, Marriott, British Airways, and several other brands haven’t helped and have pushed the trust needle further down the meter. Meanwhile, affiliate marketing is booming. Rampant mistrust in digital… → Read More
9 Secret Ingredients to a Great Customer Experience Strategy
Service with a smile may not work in the eCommerce world, but providing a positive customer experience is still essential.…… → Read More
Does Your Customer Experience Strategy Have These 9 Essentials?
It might seem like a relatively new concern for eCommerce companies looking to improve conversion rates and sales on their websites but before the online shift, brick-and-mortar retailers focused on customer experience for many years by using upsell bins, improving store design, and optimizing POS and checkout. In fact, for traditional retailers, like Abercrombie & Fitch, Build A Bear, and… → Read More
ApDex Score: The Truth No One Wants to Tell You
The Apdex scoring system was invented to introduce standardized scoring into the world of performance metrics. The online experience is in a continuous state of change, with more and more variables defining the user experience. Unfortunately, Apdex hasn’t evolved at the same pace. The categorization of the user sentiment into Satisfied, Tolerating and Frustrated (more about this later) is no… → Read More
21 Creative Management Ideas that Actually Work
Being a manager can suck because you have to deal with absenteeism, fatigue, conflict and performance issues. If one or more employees display these issues in the workplace it can bring an entire dep… → Read More
The Ultimate GDPR Compliance Checklist
For starters, it’s important to understand the reach of these rules and regulations. The GDPR requires online domains and all web entities, regardless of purpose, to perform a series of user privacy enhancing actions while interacting with EU customers based in Europe. The legal consequences of not complying with GDPR guidelines have also been clearly defined and leave little to the imagination.… → Read More
A Publisher’s Guide to GDPR Compliance
In case you have been on a round trip to Mars lately, the General Data Protection Regulation (GDPR) takes effect on May 25th. The online publishing sector, amongst others, is bracing itself for these significant regulatory changes. A quick Google search for GDPR yields thousands of results. However, understanding how these rules apply to your business can be quite challenging. Our new ebook, “A… → Read More
How to build an awesome HVAC website
Optimally, 8-10% of your website visitors should transform into potential deals for your HVAC business – “leads”. Does your website do that? If not, you need, or if you don’t even know, you need to read this. Unofficial disclaimer: this post will not turn you into Gary Vaynerchuk. Sorry. But it will help you create an effective online presence that will generate leads and revenue for your… → Read More
The Complete Guide for Switching to Time Clock Software
Are you still using pen and paper timesheets to track attendance? It’s time to climb off your dinosaur and look around. It’s 2018, and the use of antiquated timesheets in your attendance manageme… → Read More
Payroll Errors That Cost You Money and How to Fix Them
Still using pen and paper for employee time record keeping? Relying on shift schedules for payroll calculations? Then your company is leaking money and you’re probably open to lawsuits and IRS pena… → Read More
How to Save Yourself from Social Media Disaster with an Employee App
Social media fails come in all shapes and sizes. From tiny little embarrassments (that you can actually “ride” on to create conversation), to brand-killing disasters that can, potentially, damage… → Read More
Embracing the Future: Surviving and Flourishing in the Gig Economy
This move towards a gig economy, while not an entirely new concept, is still one of the most significant changes in the workforce in the last 30 years. → Read More
Close, But No Cigar: How Business Process Management is like a New Year’s Resolution
We’ve all been there. Maybe around the time a New Year looms, or maybe when an important event in our lives is approaching and we desperately want to be at our very best before the big day is upon… → Read More
Remote Workforce NPS: The Most Important Metric You’re Missing
There are so many different metrics and acronyms, you’re forgiven if you don’t recognize this one. You must have noticed, though, how much the way people work is changing. As businesses struggle… → Read More