Samantha Wood
PRNEWS
Stamford, CT, United States
Contact Samantha
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Samantha:
Videos: 2018 Top Women in PR Honorees Share Their Inspirations
On Jan. 23, PR News celebrated the Top Women in PR. We interviewed our keynoter and a few of the Top Women honorees. → Read More
Videos: 2018 Top Women in PR Honorees Share Their Inspirations
On Jan. 23, PR News celebrated the Top Women in PR. We interviewed our keynoter and a few of the Top Women honorees. → Read More
How Brands Are Gearing Up for the Winter Olympics
Here's a look at how some brands are leveraging the Olympics using everything from influencer marketing strategies to virtual reality experiences. → Read More
Why Podcasting Is the Most Intimate—and Captivating—Platform
How many times have we heard that attention spans are shrinking? Well, podcasting throws that conventional wisdom out of the window. → Read More
3 Super Bowl Ads That Gave Their Brands a PR Boost
Ads from Tide, Amazon and the NFL gave their brands a lift, while Dodge Ram shot itself in the foot. → Read More
5 Communicators Give Their Take on the Decrease in Time Spent on Facebook
In a call with investors on Wednesday, Zuckerberg assured analysts that although users might spend less time on Facebook, the time spent will be more valuable. → Read More
Instagram (Finally) Allows Scheduling of Posts
In a move that was long overdue, Instagram announced that it would allow for scheduling of posts ahead of time—but with a twist. → Read More
Follower Bots Exposed: How to Spot Fake Influencers
Danica Kombol, CEO of influencer marketing firm Everywhere Agency, provides some tips on avoiding influencers with fake followings. → Read More
USA Gymnastics, USOC, MSU and the Nassar Sentencing: Behind the Messaging
There's no crisis management cure-all for organizations linked to heinous behavior like USA Gymnastics former doctor Larry Nassar's, but there should be a guiding principle. → Read More
How the Women’s March Won Social Media
Nonprofits from across the country came out to support Women’s Marches on the first anniversary of the march and took to social media to spread the word. → Read More
Facebook to De-Emphasize Branded Content in News Feeds, Zuckerberg Says
Zuckerberg announced major changes coming to the platform—namely, a de-emphasis of branded content in news feeds. → Read More
H&M Under Fire, Loses Brand Collaborator The Weeknd
H&M has a reputation crisis after the image of a young black boy modelling a sweatshirt reading "Coolest Monkey In the Jungle" circulated social media. → Read More
9 Communications Leaders Give Their Take on How the C-Suite Values PR in the Data Age
At PR News’ Communications Leadership Roundtable we were able to pull aside a few of these leaders to hear their thoughts on PR’s role in an organization. → Read More
It’s 2018, Do You Know What Blockchain Is?
In this age, communicators need to be prepared to discuss the subject of Bitcoin and blockchain with the C-suite, and we’re here to help. → Read More
A New Year’s Resolution for All Brands, Courtesy of Apple
Apple released an apology letter after customer backlash. But they have a long way to go to restore their customers' trust. → Read More
In Response to #MeToo, Microsoft Makes a Bold Move to End Forced Arbitration
Microsoft will end the common practice of "forced arbitration," which requires victims of sexual harassment to settle cases privately rather than through a court. → Read More
PR News’ Top 7 PR Stories of the Year
In a nutshell, 2017 has been a year of scandals, crises and revelations. Here, we’ve rounded up some of the most memorable PR stories that defined 2017. → Read More
How AI and Voice Assistants Can Help Communicators Make the Important Decisions
Artificial intelligence (AI) and the growing list of voice assistants (from Siri to Alexa to Bixby) may not be the first thing you think of when it comes to the future of PR and marketing. → Read More
Facebook Launches ‘Messenger Kids’ for Children Under 13
Today Facebook launches Messenger Kids app for children under 13 to communicate, with parents' permission. → Read More
PR News Celebrates 2017 Top Places to Work in PR at Gala Dinner in NYC
Last night, PR News celebrated its 2017 winners of the Top Places to Work in PR at the Edison Ballroom in NYC. → Read More