Vahe Habeshian
Ann Handley
Lowell, MA, United States
Contact Vahe
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Vahe:
Managing Momentum: Bounce Back From Setbacks and Procrastination [Infographic]
You have work to do, but you procrastinate; once you do get going, you get interrupted or run into obstacles that slow your progress. How can you instead gain and maintain momentum? → Read More
Search Trends During COVID-19 and the Exit Phase [Infographic]
Search data can be used to understand audiences and make predictions for the near future. What might the COVID-19 exit phase look like based on what search data is telling us? → Read More
A Direct Effect: Direct Mail + Digital = Better Marketing Results [Infographic]
Direct mail marketing still works, and it works better when combined with digital marketing, helping to break through the digital marketing clutter. Check out this infographic for the how and why. → Read More
Planning Your COVID-Related Communications: A Flowchart [Infographic]
Because of the pandemic, companies are reconsidering how they communicate with their audiences. This flowchart infographic will help you make the right customer-communication decisions. → Read More
Eight Talking Points to Justify Your Content Budget During COVID-19 [Infographic]
Halting content marketing plans and budgets during a crisis is a bad idea, but your boss or clients may not think so. Here are 8 talking points for convincing stakeholders not to cut content programs. → Read More
B2B Direct Mail for Marketing and Sales [Infographic]
B2B marketers and sellers can use offline tactics, such as B2B direct mail, to reach and engage prospects, and differentiate themselves from the competition. → Read More
The Anatomy and Current State of Programmatic Advertising [Infographic]
Programmatic uses ad technology to automate media buying: Advertisers bid in real-time for an audience, and the highest bidder wins the ad impressions up for auction. Learn more about the process. → Read More
30 Creative Alternatives to 'Unprecedented' in These Unprecedented Times [Infographic]
Email - You've probably received emails from every brand you've ever interacted with over the past 20 years, telling you about what they're doing for their community and customers in these unprecedented ... → Read More
How to Create and Optimize Content Marketing for the B2B Funnel [Infographic]
B2B content marketing can be a powerful strategy for filling and optimizing the B2B purchase funnel, helping to generate leads, nurture them, and convert them into customers. → Read More
Nine Key Sales Pipeline Metrics for Healthy Sales [Infographic]
How can Sales gauge the health of its sales pipeline? These nine key pipeline metrics explained in this graphic, along with the formulas for calculating them. → Read More
How Bad Data Hurts B2B Companies [Infographic]
In B2B marketing and sales, high-quality data is crucial for targeting, reaching the right person with a personalized approach, and driving revenue. Bad data can destroy the entire process. → Read More
Myers-Briggs Personality Types in Business: Traits and Ideal Team-ups [Infographic]
The Myers-Briggs test can have various business applications. Check out traits of the 16 personality types along with which personality types team up well with each other. → Read More
What Is Marketing Orchestration? [Infographic]
Orchestration in marketing automation and ABM focuses on optimizing cross-channel interactions that make up an individualized customer experience, in the process realizing more pipeline and revenue. → Read More
Chatbot Advantages and Challenges [Infographic]
24/7 customer service, greater capacity to handle inquiries, fewer operational expenses, improved customer satisfaction... but there are challenges, too. Check out this overview of AI chatbots. → Read More
Top B2B Content Marketing Statistics for Your 2020 Content Strategy [Infographic]
These B2B content marketing benchmarks and statistics will marketers build effective B2B content marketing strategies. → Read More
Influencer Marketing Strategy in 2020: What You Need to Know [2 Infographics]
These are the influencer marketing stats and knowhow you need for 2020, including how to build a B2B influencer marketing strategy that achieves measurable business and marketing results. → Read More
The Ultimate Contact Form Checklist and Guide for 2020 [Infographic]
Use this checklist and guide to build or update a contact page or contact form for digital marketing campaigns. You'll increase the chances of getting the contact info you need. → Read More
The Habits of Highly Effective Leaders [Infographic]
Employees don't leave jobs or companies, they leave bad managers and bosses. Here's how not to be that kind of manager or boss, and how to instead be a trusted leader who motivates. → Read More
How to Boost Your YouTube Strategy With Bumper Ads [Infographic]
Customers are researching topics on YouTube related to products or services you or your competitors offer. YouTube bumper ads can help you engage those searchers. Here's how to use them. → Read More
Employee Retention: How to Keep Your Top Talent [Infographic]
Companies small and large tend to have relatively little control over retention of employee talent. But little control doesn't mean no control. Here's how to keep your talented employees. → Read More