Sandra Halliday
Campaign
United Kingdom
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Past articles by Sandra:
Digital Mavericks 2016: The women shaking up digital marketing
Meet the new breed of Digital Mavericks: the women driving digital development on their own terms. Defying the trend that sees so many drop out of the digital sector mid-career, these innovators are making digital a source for social good as well as profit. Many come from non-marketing backgrounds and credit that with helping them to 'think differently'. While they are a varied group, they do… → Read More
Pent-up demand sees spending surge in July, says Visa
Post-Brexit consumer spending surveys and data are continuing to paint a confusing picture about consumer sentiment, as Visa's figures for July showed a strong rise in spending on new clothes, restaurants and day trips. → Read More
Calvin Klein appoints former Christian Dior creative director Raf Simons as CCO
Calvin Klein has finally confirmed one of fashion's worst kept secrets and named Raf Simons as chief creative officer. → Read More
Olympics sponsor status is mixed blessing for brands, says new survey
With the Rio Olympics looming, a new UK survey suggests that being an official Olympics or Paralympics sponsor is not necessarily an effective way of generating long-term brand awareness, although sponsorship can prove effective for major names. → Read More
Brexit could hit digital marketing hardest in skills shortage, says survey
Employers expect a marketing skills shortage in the second half of the year and the Brexit vote has added to their concerns about being able to find good marketing professionals, a new survey shows. → Read More
Diversity and digital are key themes at CS Mini Cannes
For those who didn't get to Cannes this year, and for some of those who did, Creative Social's CS Mini Cannes last night focused on the winners, a few dud ads and the key themes. → Read More
Confusion around post-Brexit consumer spending but general trend is down
The picture around UK consumer spending remains confused three weeks on from the Brexit vote as new figures from the British Retail Consortium and Barclaycard show a respective spending decline and a rise during June. → Read More
Airbnb's Jonathan Mildenhall: The man redefining 'all-inclusive' travel
Diversity is more than just a box-ticking exercise for Airbnb CMO Jonathan Mildenhall, who lives it, loves it and shares his inclusive approach with the world. → Read More
Selfridges celebrates Shakespeare with biggest creative campaign yet
Selfridges is launching a campaign to mark the 400th anniversary of Shakespeare's death with the opening of a temporary in-store theatre and a series of collaborations with designers, musicians and drama groups. → Read More
Ikea recalls chests of drawers after three tip-over deaths
Ikea is recalling 29 million chests of drawers in North America following the deaths of three young US children in the last two years. → Read More
UK consumer spending fell post-Brexit vote, says MasterCard
UK consumer spending fell precipitously at the weekend following the Brexit result, according to a MasterCard executive who was speaking while on a visit to New Zealand this week. → Read More
AI: From sci-fi to the real world
Forget racist chatbots and sexy-voiced personal assistants, AI is bringing big data to life and creating new marketing opportunities for brands and agencies. → Read More
Short-termism and budget cuts imperilling creativity
Short-termism and budget cuts are eroding the link between creativity and effectiveness, according to a new IPA report, Selling Creativity Short. → Read More
Samsung: Creativity with a conscience
Mixing marketing with initiatives that benefit individuals and the community has brought the brand multiple award wins at Cannes. → Read More
Mulberry reaps rewards from new creative chief and lower prices
Mulberry Group appears to be defying the luxury downturn following the introduction of a new accessible pricing strategy and the arrival of a new creative director. → Read More
Digital kinship: Tech time is strengthening families, not destroying them
The digital revolution is redefining family structure and behaviour, creating new opportunities for marketers, but also a need for new thinking around family life. → Read More
Sex sells: how porn and digital dating transformed an advertising cliché
Sex sells: how porn and digital dating transformed an advertising cliché, The 'sex sells' concept had fallen out of fashion, but things could be about to change with a digital-age reboot. Marketers can now maximise their budgets by advertising on dating apps and porn sites, writes Sandra Halliday. | Marketing Magazine → Read More
Can Alexa Chung and Jourdan Dunn revive M&S' womenswear?
Can Alexa Chung and Jourdan Dunn revive M&S' womenswear?, Marks & Spencer scored two fashion coups this week with the launch of its much-hyped Archive by Alexa collection on Wednesday, in a deal with Alexa Chung. It came at the same time as the debut of the Lil'LonDunn by Jourdan Dunn kidswear collection. | Marketing Magazine → Read More
Gender neutrality, insta-fashion: why Gucci and Burberry are splintering the catwalk
Gender neutrality, insta-fashion: why Gucci and Burberry are splintering the catwalk, Gucci, Burberry and other luxury brands are reacting to a social media-driven catwalk show landscape with strategies that show gender is proving less important than the battle between slow-burn and fast-fashion. | Marketing Magazine → Read More
How Gucci and Burberry are splintering the catwalk
How Gucci and Burberry are splintering the catwalk, Gucci, Burberry and other luxury brands are reacting to a social media-driven catwalk show landscape with strategies that show gender is proving less important than the battle between slow-burn and fast-fashion. | Marketing Magazine → Read More