Kelsey Sutton
AdWeek
New York, NY, United States
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Past articles by Kelsey:
Disney's Streaming Bundle Comes to Hulu Live TV—for $5 More
Hulu’s virtual MVPD service, Hulu + Live TV, will raise it monthly prices $5 in December, the company will begin telling customers today. But that price increase will come with subscriptions to Disney+ and ESPN+, which are being added to that offering for the first time. → Read More
A Closer Look at Everything Coming to Disney+
Disney+ Day featured a dizzying array of new content announcement, streaming releases and first-look trailers and teasers for upcoming content. But for most Disney+ fans, they will have to wait a little bit longer for the biggest and buzziest series and franchises to arrive. → Read More
Why Disney Wants Consumers Celebrating Disney+ Day Every Year
Almost exactly two years ago, Disney took the wraps off streaming service Disney+ with an immense, nationwide marketing push celebrating the platform’s debut. Now, ahead of the streamer’s second anniversary, Disney+ is once again planning a global celebration—and this time, it’s hoping to make the birthday bash an annual event. → Read More
Netflix Rolls Out Plush Collectibles Line in Continued Ecommerce Push
‘Chilleez’ arrive for purchase as streamer debuts international shipping. → Read More
Just How Well Has Squid Game Performed for Netflix? There’s a Dollar Figure for That
The series has nearly $900 million in ‘impact value' to the streamer. → Read More
HBO Max Unveils First Look at Game of Thrones Prequel Series Ahead of Europe Push
HBO Max’s international ambitions in Europe will get a major content cornerstone with the release of HBO’s Game of Thrones prequel series House of the Dragon next year—and the company has shared a first look of the series in anticipation of the next leg of its global expansion. → Read More
Nielsen’s National TV Service Is No Longer Accredited. What Happens Now?
In late August, the Media Rating Council issued a blow to Nielsen that is still sending ripple effects through the television and media industry. Beginning in mid-September, the measurement firm’s national and local TV ratings services—long the standard-bearer of the industry, used to determine the fates of new series and set advertising rates—would lose its third-party accreditation. → Read More
Hulu President Kelly Campbell Leaves in Latest Disney Shake-Up
Kelly Campbell, the president of the Disney-operated streaming service Hulu, is exiting the company, Adweek has confirmed. → Read More
Nielsen Will Add Set-Top Box, Smart TV Data to National TV Measurement Service
Stats will augment in-house panel numbers beginning next year. → Read More
James Gunn Made Suicide Squad Spinoff Series Peacemaker to Work With John Cena Again
Audiences excited about HBO Max’s upcoming DC Comics comedy series Peacemaker have John Cena to thank for the series—a spinoff of the recent Suicide Squad movie centered around his character from that film—existing in the first place. → Read More
Succession Will ‘Pick Up the Pieces’ From Season 2 Finale in Covid-Delayed Return
Succession fans have been waiting more than two years to find out what will happen following the explosive, family-rift-making press conference featuring slighted second son Kendall Roy that capped off Season 2 and spurred months of fan discussion and theorizing. → Read More
ViacomCBS Rolls Out Discounted Showtime and Paramount+ Streaming Bundle
Combined monthly subscription costs $9.99 with ads and $12.99 without. → Read More
Nielsen Sets 2022 Pivot to Impressions-Based Local TV Buying
Measurement firm also plans to add broadband-only homes into its metrics. → Read More
Ted Lasso Wins 3 TCA Awards, Including Program of the Year
Ted Lasso’s Premier League team AFC Richmond may have been relegated at the end of its first season, but the heartfelt Apple TV+ comedy came out on top during this year’s TCA Awards. → Read More
Hulu Sets $1 Monthly Price Hike for October
It's the third Disney streaming service to raise rates this year. → Read More
It Took 10 Years for Taylor Sheridan to Make Mayor of Kingstown
The drama series, coming to Paramount+ in November, will explore the prison industrial complex in one fictional town. → Read More
Here's How the Biggest Streamers Stack Up in Mid-2021
Even though streaming wars have been underway for several years, the battle is really only heating up now as all the major players are finally on the battlefield and digging in. The big media companies have been focused on launching their new platforms—or revamping existing ones—in their efforts to fight for relevancy and revenue as consumers shift from linear TV to streaming. → Read More
Telemundo Creates Hispanic Streaming Division to Develop Peacock Programming
Telemundo is creating a new business division in its ongoing effort to target Hispanic consumers on new platforms. → Read More
With 42 Million Subscribers, ViacomCBS Strikes South Park Deal to Boost Originals
HBO Max may have spent a reported $500 million for the exclusive streaming rights to South Park, but ViacomCBS streamer Paramount+ will soon get a boost of exclusive South Park programming beginning this year. → Read More
WarnerMedia Brand Studio Offers New Marketing Pathways to HBO Max
House of Max will provide advertising partnerships with streamer and other company properties. → Read More