Hal Conick
AMA
Chicago, IL, United States
Contact Hal
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Hal:
6 Ways to Make Your Native Advertising More Ethical
There’s revenue to be found in content marketing, so long as you focus on legal guidance and reader expectations. → Read More
The West’s Great Marketing Opportunity in China
China is home to 1.4 billion people—more than 800 million of whom are now internet users—and a rising middle class. But the marketing plans of most Western companies fail in China because of inadequate research of the market, population, demographics, trends and culture. Western companies attempt to make China’s giant market fit to their brands, rather than the other way around. To be successful… → Read More
Be Fast, Engaging and Relevant to Win Over Generation Z
Brands can’t afford to think about Gen Z as they do millennials, according to Francisco Serrano, CEO and president of 121 Global Branding and author of Brain-Ding. → Read More
Jagdish Sheth Wins Award for Research, Mentoring and Philanthropy
Jagdish Sheth—a long-time friend of the AMA and the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University—has won the 2019 Thomas Jefferson Award from Emory. → Read More
‘Make it Pop’ Doesn’t Mean Anything: How Designers Can Communicate Better with Marketers
Marketers and designers often communicate on different levels when starting a project, but it doesn’t have to be this way. Designers can take control of the interaction and show marketers their expertise. → Read More
8 Ways to Optimize a Website for Voice Search
Voice search is becoming more popular, but websites could be doing more to optimize for queries from voice users → Read More
Ask These 3 Questions to Decrease Tension Between Creatives and Marketers
Marketers and creatives are different people who grew up dreaming about different jobs, but they should get to know and trust each other → Read More
9 Quick Marketing Tips for Non-Marketers
Even if you’ve never thought about marketing, non-marketers can find some quick, easy wins → Read More
U.S. Consumers Love Attentive Brands. Other Countries? Not So Much.
If you’re too attentive to Chinese customers, they may think that you have ulterior motives. → Read More
Media Coverage Outperforms Paid Search for Tech Brands
When a tech brand is covered by the media, website visitor session duration is 184% better than paid search, according to a report from ARPR. → Read More
Retargeted Ads Work
A recent study finds that retargeted ads are effective among consumers, despite their potential to annoy. → Read More
Do Companies Rely Too Much on Data? One Marketing CEO Thinks So
Abe Kasbo, CEO of Verasoni Worldwide, on the big problems with big data. → Read More
How One Company Will Serve Ads to Consumers in Driverless Cars
What does the future prevalence of self-driving cars mean for marketers and advertisers? → Read More
Researchers Fight Junk Food Ads with Teenage Rebellion
Teens who deface ads after learning information “exposé-style” found to eat less junk food for three months after study. → Read More
Sleepy Consumers Seek Variety
A sleepy consumer tries to stay awake by finding something new. Often, this means buying more. → Read More
Going Solo: The Rise of the Gig Economy
The gig economy was born in the wake of the Great Recession; since then, full-time freelancing has risen in popularity. With many now predicting that most of the workforce will be full-time freelance in the next decade, marketers and marketing managers alike must plan for their future. → Read More
8 Ways Marketers Can Improve Their Résumés
Résumés aren’t the only thing you need in a job search campaign, but they’re still a crucial self-promotion tool. → Read More
Medical Marketing Grew More than $10 Billion Since 1997
Direct-to-consumer ads for health services and prescription drugs have grown most rapidly, from $2.1 billion to $9.6 billion. → Read More
Find a Short-ad Strategy
The cost of viewer attention has increased significantly in the past 20 years. Experts weigh in on how to create attention-grabbing and attention-keeping ads. → Read More
The Digital Evolution of the Market Maven
It’s been three decades since Linda Price and Lawrence Feick’s market maven paper changed the way marketers thought about customer-to-customer influence. In that time, consumer demand and new technology has amplified the need for an ever-available influencer. → Read More