Richard Collings
AdWeek
New York, NY, United States
Contact Richard
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Richard:
Here's What the DSW of the Future Will Look Like
Customers can expect in-store experiences, brand partnerships and faster delivery. → Read More
Target Introduces New Holiday Campaign That Celebrates Inclusivity
Though trick-or-treaters have barely had time to sort through their Halloween candy stashes, Target isn’t wasting any time rolling out its holiday messaging. → Read More
What Supply Chain Issues? Party City Is Ready for a Normal Halloween
The retailer planned ahead and predicts more in-person events this holiday season. → Read More
How Chico's Won Over Younger Shoppers Without Really Trying
Most shoppers likely associate Chico’s with baby boomers and Generation X, given the company’s marketing frequently features immaculately groomed models over the age of 30. → Read More
As Starbucks Turns 50, It Celebrates the Power of Coffee to Connect in New Ad
Not long ago, in the depths of the pandemic, Starbucks faced an uncertain future due to plummeting sales and a growing concern over whether coffee drinkers would ever return to some semblance of their pre-Covid-19 routines. → Read More
Ears, Lips, Face? Beauty Brand e.l.f. Becomes a Jeopardy Question
It was a cultural milestone and, of course, a marketing opportunity. → Read More
How the Largest Jeweler in the US Is Preparing for Life Beyond the Mall
Despite the fact it is the largest jewelry retailer in the U.S. and the largest diamond purveyor in the world, Signet is not a household name like its smaller domestic rival Tiffany & Co. → Read More
Sales Associates Are Evolving to Become the New Rising Stars of Retail
The role is moving out from behind the cash registers to digital brand ambassadors. → Read More
Gap Skips Models, Putting Fall Styles on Change-Makers
Among them Oscar-winning director Chloé Zhao and space enthusiast Alyssa Carson. → Read More
Dollar General's New Ads Focus on Its Role in Communities
Dollar General has introduced its first integrated brand campaign under the tagline “Here for what matters,” which encompasses both its corporate story and its mission of serving others. → Read More
How Gemist Plans to Become the Build-A-Bear of Jewelry
The digitally native startup is disrupting the industry with an experiential design process. → Read More
Lululemon Probes the Impact of Isolation in New Campaign
In a poignant new campaign released by Lululemon, the athleisure brand delicately probes the impact isolation during the pandemic may have had on our emotional state, from lethargy to depression. → Read More
Furniture Rental Service Fernish Follows Tech Rush to Texas
As more people and companies migrate from California to Texas due to increasing costs in the Golden State, the companies that provide services to them are following their lead. → Read More
Gap Taps Modern American Optimism in Back-to-School Campaign
In the midst of a turnaround, the brand wants to 'regain its rightful place as a cultural shaper,' according to its CMO Mary Alderete. → Read More
Bed Bath & Beyond's Future Is Encapsulated in New Store
Once customers step through the entrance to Bed Bath & Beyond’s newly renovated flagship store on Sixth Ave. in New York’s Chelsea neighborhood, they will immediately realize this is no mere refresh, but the results of a complete teardown. → Read More
Michael Kors Celebrates 40 Years With a ‘Fantasy Night Out in the Theater District’
It’s been quite a 40-year run for the designer Michael Kors and his namesake fashion label, so what better way to celebrate than by tapping fashion icon Naomi Campbell to star in its latest print ads? → Read More
The Future of Retail Is Inside New York's Harry Potter Store
Two new virtual reality experiences add magic to shopping. → Read More
Eddie Bauer Is Now Offering Outdoors Gear for Rent
Outdoor apparel brand Eddie Bauer is partnering with rental services provider Arrive Outdoors to offer outdoor gear for rent beginning the week of July 12. → Read More
Mack Weldon Wants Guys to Know It’s More Than Just Underwear
The campaign is the digitally native company's first under new CMO Talia Handler. → Read More
Beachbody's Public Market Debut Was 22 Years in the Making
The at-home fitness provider began in VHS exercise tapes, but deems itself 'the Netflix of fitness' today. → Read More