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Brands and creators want customers to be active, engaged fans — and to spend more money. → Read More
In Chungking Express and Rebels of the Neon God, the vibes are melancholy but incredibly aesthetic. → Read More
Netflix’s The Parisian Agency is a luxury real estate show featuring a family that actually gets along. → Read More
New "anti-Instagram" apps like BeReal claim to help users be more authentic online, but the distinction between real and fake isn’t quite that simple. → Read More
Everything and anything can be a trend on the internet. Why are we so determined to name them? → Read More
The 2004 film, directed by Alice Wu, attempts to give equal weight to the foibles and fantasies of an Asian mother and daughter. → Read More
Natasha Lyonne’s Nadia travels back in time in a futile attempt to undo intergenerational trauma. → Read More
These creators have theories for everything on the internet, from celebrities to fashion trends. → Read More
On TikTok and online, the youngest workers are rejecting work as we know it. How will that play out IRL? → Read More
The city has become a remote work playground for expats. Meanwhile, rising housing prices and inflation have made it more unaffordable for locals. → Read More
Hour-long YouTube videos are thriving in the TikTok era. Their popularity reflects our desire for more nuanced content online. → Read More
David Kibbe’s out-of-print style guide from the 1980s has unexpectedly spawned an online fandom. → Read More
Ulay and Marina Abramović’s legacy is often overshadowed by an elaborate breakup, but their body of work is a valuable lesson on love and creativity. → Read More
Ads for crypto companies and sports betting sites will be all over the Super Bowl. → Read More
The "Quad King" finished fifth at the 2018 Olympics but has since become almost unbeatable in international competition. → Read More
Space is having a moment, but regular Americans don’t seem that interested. → Read More
Digital fashion makes sense for video games with virtual metaverse-like worlds, but it probably won’t ever replace real clothes. → Read More
The pandemic changed how shoppers think about convenience, but on-demand delivery can only offer so much. → Read More
The 23-year-old "What’s Poppin" star is the latest product of the white rapper industrial complex. → Read More
Borrowers have welcomed the Covid-19 loan freeze and benefited financially. → Read More