David Cohen
AdWeek
Bernards, NJ, United States
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Past articles by David:
Verizon Taps Eli Manning to Quarterback Social Campaign Backing ‘Welcome Unlimited’ Plan
The wireless carrier is giving away 20 pairs of tickets to the next three Super Bowls. → Read More
Twitter Extends Community Notes to Quote Tweets
The crowdsourced fact-checking initiative was originally known as Birdwatch. → Read More
Tumblr Begins Rolling Out Polls
The feature will be available across Android, iOS, web. → Read More
YouTube Returns as Title Sponsor of VidCon Anaheim 2023
It held that spot from 2013 through 2019 before giving way to the pandemic, TikTok. → Read More
Meta Goes After Voyager Labs for Data Scraping on Facebook, Instagram
It filed a court action seeking to ban the company from its platforms. → Read More
Pepsi Zero Sugar NHL Goalie Challenge Weekly Pick ‘em Game Debuts
Fans choose three netminders each week for the chance to win prizes. → Read More
TikTok Partners With IMDb on New Linking Option
Creators can add up to five movie, TV show titles to videos, driving viewers to in-depth information. → Read More
Twitter Reportedly Slashes Public Policy Team
View counts are being added to tweets. → Read More
Marketers Succeed in Meta's Advantage+ Shopping Campaigns This Holiday Season
A test with 31 advertisers saw average 17% improvements in cost per acquisition, 32% in return on ad spend. → Read More
Twitter Introduces Pre-Bid Adjacency Controls for Advertisers
The platform expanded its brand safety partnerships with DoubleVerify, Integral Ad Science. → Read More
Insider Intelligence Sees Twitter Shedding 32.7M Users by the End of 2024
The biggest cuts will come from the U.S., particularly those under 25 and over 45. → Read More
Meta Examines the Role of AR, the Metaverse, VR in the Future of Work
68% of employees responding to its survey believe organizations that create true presence virtually will be able to create a sense of belonging in an increasingly hybrid world of work. → Read More
Super Bowl 53 Ad Tracker: Updates on All 2023 Commercials
A frequently updated look at the advertisers in Super Bowl 57. → Read More
Meta Brings Avatars to WhatsApp
Users of the messaging app have billions of combinations to choose from in crafting their digital alter ego. → Read More
Meta Oversight Board Issues Highly Critical Review of Cross-Check Program
Content from politicians, business partners, celebrities, others remained on Facebook, Instagram for several days when it would have otherwise been removed quickly. → Read More
LinkedIn Adds More Analytics for Creators
Follower growth and demographics can be tracked and analyzed. → Read More
LinkedIn Begins Rollout of Focused Inbox
The goal is for members to find and respond to the messages that matter most. → Read More
Pinterest Unpins Its Creator Rewards Program
It was introduced at the company’s second annual Creators Festival in October 2021. → Read More
Twitter Officially Introduces Twitter 2.0
The blog post marks the first communication from the company since Elon Musk’s takeover. → Read More
LinkedIn Details Updates for B-to-B Advertisers
New features were also rolled out for pages on the professional network. → Read More