David Cohen, AdWeek

David Cohen


Bernards, NJ, United States

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Past articles by David:

Verizon Taps Eli Manning to Quarterback Social Campaign Backing ‘Welcome Unlimited’ Plan

The wireless carrier is giving away 20 pairs of tickets to the next three Super Bowls. → Read More

Twitter Extends Community Notes to Quote Tweets

The crowdsourced fact-checking initiative was originally known as Birdwatch. → Read More

Tumblr Begins Rolling Out Polls

The feature will be available across Android, iOS, web. → Read More

YouTube Returns as Title Sponsor of VidCon Anaheim 2023

It held that spot from 2013 through 2019 before giving way to the pandemic, TikTok. → Read More

Meta Goes After Voyager Labs for Data Scraping on Facebook, Instagram

It filed a court action seeking to ban the company from its platforms. → Read More

Pepsi Zero Sugar NHL Goalie Challenge Weekly Pick ‘em Game Debuts

Fans choose three netminders each week for the chance to win prizes. → Read More

TikTok Partners With IMDb on New Linking Option

Creators can add up to five movie, TV show titles to videos, driving viewers to in-depth information. → Read More

Twitter Reportedly Slashes Public Policy Team

View counts are being added to tweets. → Read More

Marketers Succeed in Meta's Advantage+ Shopping Campaigns This Holiday Season

A test with 31 advertisers saw average 17% improvements in cost per acquisition, 32% in return on ad spend. → Read More

Twitter Introduces Pre-Bid Adjacency Controls for Advertisers

The platform expanded its brand safety partnerships with DoubleVerify, Integral Ad Science. → Read More

Insider Intelligence Sees Twitter Shedding 32.7M Users by the End of 2024

The biggest cuts will come from the U.S., particularly those under 25 and over 45. → Read More

Meta Examines the Role of AR, the Metaverse, VR in the Future of Work

68% of employees responding to its survey believe organizations that create true presence virtually will be able to create a sense of belonging in an increasingly hybrid world of work. → Read More

Super Bowl 53 Ad Tracker: Updates on All 2023 Commercials

A frequently updated look at the advertisers in Super Bowl 57. → Read More

Meta Brings Avatars to WhatsApp

Users of the messaging app have billions of combinations to choose from in crafting their digital alter ego. → Read More

Meta Oversight Board Issues Highly Critical Review of Cross-Check Program

Content from politicians, business partners, celebrities, others remained on Facebook, Instagram for several days when it would have otherwise been removed quickly. → Read More

LinkedIn Adds More Analytics for Creators

Follower growth and demographics can be tracked and analyzed. → Read More

LinkedIn Begins Rollout of Focused Inbox

The goal is for members to find and respond to the messages that matter most. → Read More

Pinterest Unpins Its Creator Rewards Program

It was introduced at the company’s second annual Creators Festival in October 2021. → Read More

Twitter Officially Introduces Twitter 2.0

The blog post marks the first communication from the company since Elon Musk’s takeover. → Read More

LinkedIn Details Updates for B-to-B Advertisers

New features were also rolled out for pages on the professional network. → Read More