Trent Murray
The Esports Observer
North Carolina, United States
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Past articles by Trent:
Golden Guardians returns to WoW raid race with next BDGG event –
Golden Guardians-affiliated guild BDGG will host its second live broadcast event surrounding next week’s World of Warcraft Race to World First. The guild will livestream its progress through the race live on Twitch. For this event, BDGG has partnered with Blue Microphones, which sponsored Complexity Limit in the previous race, as well as energy and […] → Read More
Ninjas in Pyjamas signs multiyear deal with Razer –
Ninjas in Pajamas will join Razer’s stable of esports teams in a new multiyear partnership deal. Razer will become the organization’s peripheral provider and will produce custom gaming peripherals with NIP designs and branding. Earlier this year, shortly after unveiling its updated branding and colors, NIP signed a three-year sponsorship deal with Samsung. The organization […] → Read More
TD expands OverActive Media partnership to include Toronto Ultra –
Toronto-Dominion Bank has expanded its partnership with OverActive Media to now cover both of the organization’s Activision Blizzard franchise league teams. TD will now serve as the official bank of both the Toronto Defiant and Toronto Ultra. This expansion adds a second team to the deal which began with TD’s sponsorship of Toronto Defiant last […] → Read More
Astralis teams with Nordic retailer POWER –
Danish esports organization Astralis has announced a new commercial partnership with electronics retailer POWER. The deal will bring Astralis into POWER retail locations across the Nordics. According to a release, POWER will establish “separate Astralis universes in our stores.” The retailer will also supply Astralis-branded products and plan other activations in-store with the team. Astralis […] → Read More
The General Looks to Meet Customers Where They Watch –
When Kale Sligh, now Vice President of Marketing, first joined insurance company The General’s marketing team, they sought to get a better understanding of their customer base. “We spent a good part of the first part of my tenure here…really just getting out and talking to customers,” he told Sports Business Journal. “One thing that […] → Read More
Dignitas names Zytara Labs as NFT partner –
HBSE-owned esports organization Dignitas has signed a multiyear partnership deal with Zytara Labs to develop a series of NFT (non-fungible token) collections and digital player cards. The companies have also planned multiple multiple social media activations throughout the partnership. Zytara has been responsible for a number of high-profile NFT projects including a collection released by […] → Read More
FaZe Clan selects HyperX as official gaming microphone partner –
Gaming organization FaZe Clan has secured a new partnership with peripheral brand HyperX. The company will become Faze’s official gaming microphone partner, providing its microphone products to Faze’s roster of content creators. HyperX will support a variety of activations, including FaZe talent meet-and-greets, video and social media content, and product giveaways. The partnership is somewhat… → Read More
BLAST enters Apex Legends with Europe-focused event –
Tournament operator BLAST will bring together 40 Apex Legends teams from across Europe next month for its first foray into the Apex Legends esports ecosystem. BLAST Titans will award a €40K ($47.8K USD) prize pool. Apex Legends has been on the rise within esports this year. EA recently reported that the game had surpassed 100 […] → Read More
G2 Esports Partners With Ralph Lauren –
Esports organization G2 Esports has signed a deal with luxury fashion brand Ralph Lauren to become the team’s exclusive fashion outfitter. The long-term partnership covers the entirety of the G2 organization and will feature a variety of social media activations and event-based campaigns. Additionally, League of Legends star Martin “Rekkles” Larson will be featured in […] → Read More
SK Gaming Formally Rolls Out Pizza Party Partnership with Gustavo Gusto –
SK Gaming has announced a collaborative deal with pizza brand Gustavo Gusto. The esports organization will host several Pizza Parties in German cities to raise awareness for Gustavo Gusto. SK already hosted its first Pizza Party earlier this month in Cologne and produced a video for covering the event. The organization will release additional details […] → Read More
Nerd Street Gamers Signs Mavix Gaming Chairs as National Esports Partner –
Mavix Gaming Chairs will be the exclusive chair partner for Nerd Street Gamers and its Localhost facilities. The brand will also be the official chair partner of Nerd Street tournaments. The partnership will incorporate meet and greet opportunities with influencers signed to the Mavix brand and the brand will be integrated into Localhost facilities. These […] → Read More
BLAST Reveals Plans to Bring Back Live Audience in Copenhagen for Fall Final –
The BLAST Premier Fall Final will be the first event from the tournament organizer to feature a live audience since February 2020. BLAST announced that the Fall Final will be held in Copenhagen’s Royal Arena, a staple venue for the company having hosted sold out events there in 2017, 2018, and 2019. The Fall Final […] → Read More
Envy Gaming Signs Deals With USAA, ProFlowers –
Texas-based Envy Gaming has announced two new partners in ProFlowers and USAA. The deal will cover Envy’s professional teams as well as its content creators and streamers. The brands will also be integrated into Envy content and live events. The ProFlowers partnership will kick off with a livestream and promotional discount presented by popular chess […] → Read More
Mission Control Secures Partnership With Cinemark –
Esports competition platform Mission Control has announced a new partnership with movie theater company Cinemark Holdings to create a series of esports events. Select U.S. theaters will host weekly gaming events focused on Nintendo Switch titles including Super Smash Bros. Ultimate, Mario Kart 8, and Rocket League. According to a release, players are encouraged to […] → Read More
Team Queso Partners With Razer for Gaming Chair Deal –
Spanish esports organization Team Queso has signed a new deal with gaming peripherals brand Razer which will see the company become Queso’s official gaming chair sponsor for the next two years. Razer will supply its gaming chair to Team Queso players and receive logo placement on the organization’s social media. Team Queso previously partnered with […] → Read More
LCS Announces BMG Partnership, Confirms No Import Rule Changes –
Ahead of its 2021 Summer Split, Riot Games’ LCS made several announcements including a new partnership with music label BMG. Select artists from the label will have their music incorporated into broadcasts and content related to the league. The LCS also announced that players and broadcast talent would return to the studio in-person for competition […] → Read More
KitKat Expands Partnership With ESL Gaming for Northern League of Legends Championship –
ESL Gaming and KitKat entered into a new partnership for the 2021 Northern League of Legends Championship which starts on Wednesday. Financial details of the partnership were not released. KitKat now becomes the first confectionery brand partner of the NLC. This partnership comes less than a wekk after KitKat, League of Legends European Championship Series, […] → Read More
NBA 2K League Team Hornets Venom GT Launches Commemorative NFT –
Hornets Venom GT is the first NBA 2K League team to launch its own NFT. The team’s parent organization Charlotte Hornets launched its own NFT earlier this month. Both tokens will be available on the Hornets App and sold for $4.99 USD and limited to 88 pieces. The launch comes two weeks after the Hornets […] → Read More
DarkZero Esports Announces Partnership With Aim Lab –
North American esports organization DarkZero Esports has teamed up with new founding partner Aim Lab to develop new training tasks and scenarios for Aim Lab’ service. DarkZero players and coaches will work to new videos and tasks specific to Rainbow Six Siege. According to a release, additional integrations are currently in the works including the […] → Read More
Iceland Insights: Brand Activations at Valorant Masters Reykjavik –
The first-ever international Valorant tournament is underway. The tournament will set a precedent for the relative strength of the game’s various regions and expose the world to a number of new team brands from the likes of Brazil, North America, and Korea. Along with the teams gaining greater international visibility are the event’s sponsors, which […] → Read More