Christopher Heine
AdWeek
Bronx, NY, United States
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Past articles by Christopher:
With Beaches Packed for Labor Day, Aerial Ad Players Go Big for Their ‘Super Bowl’
Family-owned shops fly banners for Coors Light, Wawa and an anti-Trump group. → Read More
4 Big GDPR Concerns for Brands, Agencies and Vendors
The clock is ticking on Europe’s landmark privacy legislation. → Read More
Boxed Is Looking to Challenge Amazon and Cash In on the Ecommerce Ad Exchange Boom
The 4-year-old digital wholesaler with a few million monthly customers is introducing a real-time auction platform. → Read More
4 Things Marketers Should Know Before Embarking on Digital Transformation
Plus, Adweek announces a new partnership with Accenture. → Read More
Why Brands Continue to Invest in Digital Advertising, Despite the Industry’s Many Problems
Ad fraud and brand safety issues persist. → Read More
7 New Digital Marketing Stats That Jump Off the Page
Google and Facebook rule, Yelp surprises and Pinterest gets granular → Read More
Facebook Has Turned Over 3,000 Russia-Linked Ads to Congressional Intelligence Committees
And launched an unusually lengthy PR explanation. → Read More
The Trade Desk’s New Product Helps Advertisers Reach Consumers on TV and Digital
And retarget through both channels. → Read More
Uber Files $40 Million Lawsuit Against Fetch Media for Alleged Ad Fraud
The mobile ads company then essentially accused the ride-sharing app of being a dead beat. → Read More
Brands Can Now Reward Pandora Users With Playbacks and Skips If They Watch Their Video Ads
T-Mobile has signed on as a launch partner. → Read More
Burger King and Sainsbury’s Just Ran the First Snapchat Ads Shot Entirely on Spectacles
Snap’s high-tech sunglasses show creative potential. → Read More
These 8 New Stats Show Digital Advertising’s Growing Pains as Social Platforms Boom
Viewability and brand safety problems persist. → Read More
Here Are 20 LinkedIn Do’s and Don’ts From Digital Marketing Pros
How to master the social network for your professional life. → Read More
Startup ‘Bodega’ Has Angered Fans of Actual Bodegas. Can It Recover?
While its messaging was wrong-headed, industry players say it still has hope. → Read More
Apple’s New Animojis Are the Latest Sign That Brands Need to Embrace Augmented Reality
The tech giant is pushing AR marketing to the forefront. → Read More
This Startup Just Acquired 8 Game Apps to Build a Mobile Ad Network
Startup Maple Media nabs a slew of game apps to get to 12 million monthly users. → Read More
This Burgeoning Vending Machine Startup Is Trying to Redefine Out-of-Home Digital Ads
It’s getting to scale on college campuses. → Read More
The Trade Desk and White Ops Are Teaming Up to Block Bot Traffic Before Advertisers Buy It
When ad fraud is discovered after a digital campaign, there’s often a potentially complicated back-and-forth that follows about to what extent the buyer was victimized and how much credit needs to be issued. The Trade Desk, a demand-side platform (DSP) utilized by advertising holding companies such as Omnicom and WPP, is teaming with bots-detection player White Ops to try to rid the industry of… → Read More
40% of Consumers Want Emails From Brands to Be Less Promotional and More Informative
Adobe’s survey shows that consumers expect more. → Read More
4 Ways an Amazon-Powered Whole Foods Will Disrupt Supermarket Chains
And most of them are really bad. → Read More