I-Hsien Sherwood
Creativity Editors
New York, United States
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Past articles by I-Hsien:
Nike asks Cristiano Ronaldo, 'What have you done for us lately?'
Billboard from Wieden & Kennedy Amsterdam graces stadium at soccer star's new club → Read More
Match.com is giving single parents free babysitting so they can go on a date
This single mom's special houseguest isn't who it appears to be → Read More
Grandma is back, in all her irreverent glory, for McDonald's newest chicken
We Are Unlimited brings Marianne back for more straight talk → Read More
HP's social stunt reveals the varied, multicultural faces of the 'All-American' family
'Reinvent Mindsets' stunt reveals the typical 'unit' doesn't adhere to expectations → Read More
Barton F. Graf puts on a funny--and relatable--parade of failure for Brinks Home Security
This is the agency's first work for the brand after winning the account earlier this year → Read More
'Lion King' composer Hans Zimmer scores a Land Rover road trip
The Atlantic's Re:think puts the man behind the 'Gladiator' soundtrack behind the wheel → Read More
Songs from Ariana Grande, Kendrick Lamar and Queen get animated for Amazon Music
Amazon Music debuted its largest ad campaign to date today in New York's Times Square. "A Voice Is All You Need" opened with digital billboards directing Ariana Grande fans to play her songs on Amazon's Alexa voice platform. On Monday, an animated digital video will feature music by Kendrick Lamar and SZA in a psychedelic space odyssey (above). In the spot by Wieden & Jennedy, colorful,… → Read More
Shh! Sunday morning is quality time with football, son
New NFL spots from Goodby Silverstein & Partners promote games, shows and fantasy draft → Read More
Step into my Battle Bus. This job interview is a game of 'Fortnite'
French agency Dare.Win wants to see applicants in action before making an offer. → Read More
Without Duracell, bad batteries ruin a fantasy football fan's entire season
Wieden & Kennedy New York continues Duracell's 'Trust is Power' with a well-timed spot for draft devotees → Read More
Uniqlo IQ and Google make shopping as easy as speaking
The retailer's app now has voice integration, recommendations and a horoscope feature → Read More
Philips seeks to preserve Nelson Mandela's legacy in campaign centered on his iconic hairstyle
100 years since the South African leader was born, brand partners with Nelson Mandela Foundation → Read More
Cruise ship fun gets a sloppy at-home remake from Celeste Barber for Royal Caribbean
The Instagram comedian best known for silly fashion photos gives Royal Caribbean a go → Read More
World of Warcraft factions spill over into real-life rivalries
Ahead of the newest expansion for the game, loyalties are tested and families are torn apart → Read More
Apple 'unleashes' digital monsters on Beijing in iPhone X spot
Multiplayer game 'Vainglory' comes to life in action-packed mobile tie-in → Read More
When parents are too high to drive, kids step in
Millennials are more responsible than their elders in these Canadian PSAs → Read More
Issa Rae and her real best friends throw shade for CoverGirl
The latest spot in the 'I Am What I Makeup' campaign features authentic, improvised banter → Read More
This agency made its own ice cream flavor as part of a company redesign
'Love Potion No. 921' features flavors and colors that reflect Periscope's global footprint → Read More
Shinola welcomes new Americans with a patriotic short film
Immigration is an unqualified benefit for the country in a new campaign from Preacher → Read More
Minecraft's Update Aquatic helps repair real coral reefs in Mexico
When players head underwater in the new Update Aquatic, they can raise money for The Nature Conservancy in campaign via 215 McCann → Read More