Lucy Hitz
Sprout Social
Seattle, WA, United States
Contact Lucy
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Lucy:
Before, during & after: 6 powerful tips to get the most out of a virtual event
Attending conferences and events is a valuable way to advance your marketing career. Use these tips to get the most out of a virtual event. → Read More
Behind the scenes of Sprout Sessions Digital 2020: How we use social to promote digital events
With in-person events being canceled, companies need new ways to build their audience relationships. Find out how Sprout did this for Sprout Sessions 2020. → Read More
5 skills you need to get promoted in 2020
Learn tips for social marketers of all sophistication levels on career growth and how to tackle the hard problems you'll encounter along the way. → Read More
Instagram Impressions, Reach, and Other Metrics You Might Be Confused About
Learn more about essential Instagram terminology such as reach, impressions, saved posts and the various metrics involved with IG Stories. → Read More
Storytelling on Social Media: How to Do It Better
For social marketers who want to tell a more effective story for their brand on social media to reach target audiences and inspire behavior change. → Read More
How to Do Competitive Research with Social Media Listening
Social media offers brands an unprecedented level of access to information about competitors’ strategy and campaign performance. Social media listening helps you easily mine this Read more... → Read More
10 Social Marketing Tips for Facebook Groups
The updated Facebook algorithm favors community and conversation-building over passive consumption. This forces many brands to make a fundamental shift in how they craft campaigns Read more... → Read More
8 Fresh Stats About Social Video Marketing
Here are the eight latest statistics about social video, ripped straight from the pages of the 2018 Sprout Social Index. Learn them. Love them. Use them to create change in your own organization, and download the full Index now. 1. Social Marketers List “More Video Content” as the Key Ingredient to Success on Social → Read More
How to Fail Better on Social
To succeed on social, you have to do three things: Test constantly and fearlessly Be prepared to fail Iterate and optimized quickly Here's how to fail better on social for your brand. 1. Exercise Lean Research Tactics Consumer research looks very different than it did ten years ago. Where expensive, time-consuming, → Read More
How to Be a Data-Driven Social Marketer
There's no brand like your brand. While you can look to other brands in your industry and beyond for content inspiration, and even scope out what your biggest competitors are doing, the most reliable way to make sure your social activities are driving results and connecting with your audience is to look at the data → Read More
Social Video Marketing: What We Know for Sure
This week, Jen Joyce and I spoke about social video marketing at MarketMix 2018. In the ever-changing social ecosystem, it can be hard to make definitive statements about what works and what doesn't, but here's a breakdown of where the truth lies for social marketers today. 1. Start with One Simple Question What do → Read More
9 Hashtag Marketing Tactics That Actually Work
With social network updates happening faster than you blink, using hashtags to raise brand awareness is not as easy as adding # to your target keywords. Brands must not only rely on the popular hashtags now, but be aware of emerging trends among consumers and influencers. This helps optimize your hashtag usage so → Read More
6 New Ways to Use Social Data
Last week, we held our webinar "6 New Ways to Use Social Data (That You Aren't Already)," featuring myself and Brooke Andersen, Senior Social Strategist here at Simply Measured. We talked about the limiting beliefs social marketers tend towards, and how to expand your footprint in your marketing organization with → Read More
Why You Should Stop Hunting for ROI
In the social marketing world, our unrelenting hunt for ROI stems from fear. The fear is that there is one definition of ROI for social media, but we're just not advanced enough to know about it. If we haven't found it yet, it's coming. And we'd better be here to catch it when it does show up. I'm here to tell you → Read More
What Instagram's Latest Changes Mean for Social Marketers
Instagram has made some changes in March 2018. First, Instagram introduced hashtag and profile links in Instagram bios. Next, Instagram introduced algorithm changes to "give you more control over your feed and ensure the posts you see are timely," responding to user feedback/complaints. These changes may seem small, → Read More
Your Social Media Performance Improvement Checklist
There’s always room for improvement. It’s easy to think that the groove you’ve fallen into with your social strategy is fine the way it is, but there's an abundance of areas where smart marketers can optimize their social marketing efforts. So where do you begin? With this checklist! Print it out and hang it in your → Read More
7 Classic Social Measurement Mistakes
Even the most discerning and conscientious social marketer can fall prey to these seven common social measurement pitfalls. Read on to learn what they are and the steps you can take to avoid them. 1. Not Being Specific Enough Too many social marketers are looking at their data from too broad a perspective. "We know → Read More
5 Great Examples of Instagram Influencer Marketing
You can learn a lot from the influencers who built their personal brands on Instagram from the ground up, without the support of digital teams and budget. These are the people who understand their core audience needs and content proclivities better than anyone else, because it's their ability to meet those needs and → Read More
How to Build an Audience-Aligned Social Marketing Strategy
How do you build an audience-aligned social marketing strategy from the ground up? With a solid understanding of your target audience, how to reach them, and the right measurement strategies in place to track your progress. Here's our tried-and-true process for making sure your social media campaigns do what they are → Read More
How to Do Competitive Research with Social Media Listening
Social media offers brands an unprecedented level of access to information about competitors' strategy and campaign performance. Social media listening helps you easily mine this data, uncovering what your target audience truly cares about and helping you gather competitive intel on how your competitors are → Read More