Ellen Harvey
Publishing Executive
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Past articles by Ellen:
Why Talent Strategy Needs to Complement Tech Strategy
Too often publishers get wrapped up in adopting the latest and greatest technologies without making a plan for the talent strategy that supports it. → Read More
No Longer Just Purveyors of Ad Space, Publishers Must Learn to Sell Their Content Expertise
From talent to workflow, branded content requires a completely new set of skills, and many of those skills are already in publishers’ wheelhouse. → Read More
DailyMail Exec Says Future of Programmatic Will Be Driven by Sentiment Analysis
Using AI, sentiment analysis tools can help publishers and advertisers understand how consumers react to certain topics and deliver better ads. → Read More
Best Sound Bites from DigiPub: Harnessing the Power of Data-Driven Print
Yesterday Publishing Executive, Book Business, and Printing Impressions hosted the first ever DigiPub Conference, which brought together leaders from the magazine, book, catalog, and printing industries to discuss new opportunities created by digital printing and data targeting. These technologies are helping publishers and marketers deliver faster, more relevant, and more valuable media to… → Read More
How Hearst Pivoted to Native & Programmatic Advertising Revenue
Three years ago programmatic ads and native were a small percentage of Hearst's advertising revenue. Now they make up the majority of that revenue. → Read More
How Vogue.com Tailors Engagement Around Search, Social & Direct Traffic
Vogue.com’s Abby Sjoberg explains how the fashion site uses audience analytics tools to optimize engagement across social, search, and direct traffic. → Read More
Press Release: LittleThings Launches First Standalone App On Apple TV, Roku, And Amazon Fire TV
NEW YORK, Sept. 19, 2017 /PRNewswire/ — New York-based media technology company MAZ has partnered with LittleThings, the #1 digital lifestyle destination, to release its over-the-top (OTT) app on Apple TV, Roku, and Amazon Fire TV. These apps are built on TVX, which provides broadcast and video publishers a turnkey OTT-app-creation solution. Through this partnership, … → Read More
Publishers Say Email is #1 Revenue-Driving Technology
When we talk about technology in the publishing industry, we often discuss what’s new and groundbreaking, like how publishers are using chatbots to deliver personalized newsfeeds or dipping their toes into voice assistant platforms like Alexa and Google Home. Although new technologies are exciting and certainly worth exploring, many publishers have a more pressing question: … → Read More
How Lee Enterprises Used a CDP to Tailor Its Monetization Strategy to Unique Audience Segments
Publishers have a limited amount of time and space to monetize online readers. That means publishers need to be particularly savvy about how they drive value from their audience. Should publishers pack an article page with display advertising, or should they present a subscription offer to readers? How can they determine which approach will garner … → Read More
58% of Publishers Say Lack of Time Is Biggest Tech Buying Obstacle
Research conducted by Publishing Executive indicates that 58% of Publishers Say Lack of Time Is Biggest Obstacle to Tech buying → Read More
Special Report on Technology Adoption Strategies in Publishing
Exclusive Insight on Publishers’ Technology Objectives, Obstacles, Budgeting & Revenue Drivers In the Digital Era, implementing the right technology may be the single biggest challenge and opportunity for publishers today. It’s certainly one of the biggest concerns, occupying the focus of media executives in all functions and seniority levels. The right tech that fits with… → Read More
With Advertising and Circulation Dwindling, Diversification Is Continued Imperative for Mag Industry
A study conducted by consulting firm PwC confirms what a many publishing leaders already know: As advertising and circulation revenues decline, diversification becomes a business imperative. “Advertising for print is down. Circulation is down. Revenues are projected to be flat,” says PwC partner Greg Boyer. “To make up for these declines, magazine publishers need to … → Read More
How Foreign Affairs Evolved Its Paywall Strategy & Added 40K in Online Subscriptions
Foreign Affairs' paywall strategy has evolved over the years. The paywall now captures 22% of subscription revenue and added 40K subscribers in 2016. → Read More
Hearst’s Adam Harris on Using Data to Connect Content, People & Products
Adam Harris joined Hearst Magazines Digital Media as VP of data products in May with a goal to learn more about Hearst readers and connect them with the right advertising. While Hearst has used data insights to understand its content and what resonates with readers, which Hearst VP of data Rick McFarland detailed in a … → Read More
New Adweek CEO Redoubles Focus on Audience Data & Community-Building
On Monday Adweek announced the appointment of a new CEO, Jeffrey Litvack, who formerly served as chief digital officer at ALM and interim COO at Robb Report. Litvack joined Adweek as COO in February and in that role expanded Adweek’s brand across digital channels and grew traffic by double digits. Litvack shared with Publishing Executive … → Read More
Takeaways from the Yale Publishing Course: Publishers Embrace the "Flight to Quality"
I had the pleasure of attending the first two days of the Yale Publishing Course for magazine professionals last week. The course, hosted for the first time at the Yale School of Management, arms attendees with insights and strategies that will help them manage change and lead effective teams. Several media executives returned to speak … → Read More
Randall-Reilly & BlueConic Reveal How Publishers Can Engage New Audiences Using a CDP
Last week Publishing Executive explored how publishers can implement Customer Data Platforms (CDPs) in a free webinar featuring insights from Randall-Reilly VP of data product development Geoff Deakin and BlueConic VP of marketing Cory Munchbach. The speakers packed the webinar with valuable information such as how CDPs differ from other data management platforms, the potential … → Read More
B2C Publishers, It’s Time To Up Your Data Game & Steal a Page from the B2B Playbook
B2B publishers have excelled in recent years in getting to know their audience members across platforms. Using a variety of products, from newsletters to events and elearning, B2B publishers have discovered exactly who their readers are, what type of content → Read More
Personalization Is Challenging. Let Us Count the Ways.
Personalization is no easy task. Leaders from Hearst, Haymarket Media & ALM share common challenges publishers can expect when implementing personalization. → Read More
5 Ways Publishers Are Using Personalization to Achieve Revenue & Audience Goals
“Personalization is not just about contextual relevance,” said Hearst Magazines advisor Michael Dugan at Wednesday’s FUSE Media Forum on the Pursuit of Personalization. “It’s about truly understanding your audience.” That statement perfectly captures the tenor of the discussions held at the executive summit in New York City. At the FUSE Media Forum, publishing leaders explained … → Read More