Mark Masters
Business 2 Community
United Kingdom
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Mark:
The Potty Training and Owned Media Comparison
It has been a tough few weeks. There have been times when you just have to deal with the s*** that is thrown at you. This article is all to do with my recent experiences with potty training and how i… → Read More
A Huge Reason Why Content Marketing Crashes & Burns
Businesses and marketers have to stop marketing if a content approach is going to work. The biggest challenge today is instilling change that creates momentum in a mindset that has been set in stone… → Read More
Five Reasons Why Your Marketing Approach Will Fall To Pieces In 2016
If you don’t evolve your marketing approach at some point in the near future it’s going to crumble. It’s the equivalent of having the smartest looking barbeque grill in your neighbourhood. Give… → Read More
Why A Storytelling Approach Fizzles Out
The reason a storytelling approach will burn out is nothing to do with what you produce, but how you approach the content discipline. When done well, telling a story in context of what a brand stands… → Read More
Why Your Story Doesn’t Have To Be 100% True
Sometimes a story doesn’t have to be true, as long as an audience finds it compelling. Then again, isn’t authenticity going to triumph over pure fiction? Lets look at it this way; it’s marketi… → Read More
Stop Thinking You Have To Manically Convert Everyone To Be Your Customer
Just because someone in your audience is not a current customer now, there is nothing stopping them becoming a customer in the future. Lets just recap a definition of audience. An audience represent… → Read More
Your Lovingly Crafted Content Means Nothing If You Don't Have An Audience
Content creation does not mean a thing unless you have an audience who are receptive. Whilst businesses are being encouraged to become more compelling to others with a content marketing approach, if… → Read More
Do You Trade Your Passion For Glory?
Selling out on what you initially stood for presents a harder path to walk. I am taking inspiration here, not from a quote from one of the many stalwarts of following your own path from Steve Jobs to… → Read More
How To Grow Subscribers And Not Sit In A Empty Room
You can’t tuck what you create in a place and do nothing about it. Or more specifically in the immortal words of Patrick Swayze from Dirty Dancing, ‘no one puts content in the corner.’ Lets fac… → Read More
Stop Promoting That You Merely Exist
Having a business is irrelevant if you provide no value. We all have a goal for potential customers to see us, like what we do, connect with us and to eventually invest in us. If you cannot deliver v… → Read More
How To Make The Napoleon Hill Mastermind Theory Work Today
Here is a principal that, when applied, can help build your audience and to become a trusted resource within your marketplace. I am currently living proof of applying it. I don’t want to go all bus… → Read More
Why You Need To Create Content That Runs From The Word ‘Expert’
I am quickly realising that to be recognised as useful resource in the content marketing discipline, having a bigger appetite is better than saying you finished the meal. Let me get straight down to… → Read More
The Enthusiasts Guide To Creating a Podcast (And Why It Can Crumble)
This is not an article on ‘creating a podcast that wows millions to turn you into a rock star to grow your revenue and have people flocking to buy from you, not just this month but coming back to y… → Read More
What I Have Learnt From The Content Marketers Who Have Walked The Wal…
What if you brought some of the world's marketing influencers to one place and asked them questions for us to take on-board. The 'Talking Content Marketing' pr… → Read More