Beki Winchel
PR Daily
Sweden
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Past articles by Beki:
6 signs a PR career is right for you
Considering joining the communications industry? If you meet these qualifications, consider what the field has to offer, because you might be a great fit. PR isn’t a career as fierce as Olivia Pope makes it seem on “Scandal” or as sexy as Samantha Jones portrayed on “Sex in the City,” but those in the industry […] → Read More
Beyond Black History Month: NAACP leaders share why #28DaysAintEnough
Don’t stop your efforts to amplify and support Black employees, community members and more. Here’s how your organization can continue to support racial equality and justice. Strategies and campaigns are ramping up as spring approaches, but February’s Black History Month is a chapter that is far from closed. As organizations across industries grapple with how […] → Read More
How 'Time' uses captivating visuals to make a splash on social media
The media company’s ‘Person of the Year’ franchise is a popular effort that drives web traffic, brand buzz and revenue. Here’s how the team has modernized the annual feature. For nearly nine decades, Time grabs readers’ attention with its “Person of the Year.” The feature that was created out of necessity after a slow news […] → Read More
3 communications lessons from viral ‘Gorilla Glue’ videos
A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. Here’s what PR pros should glean from it. Gorilla Glue and hairstyling don’t mix. That’s the difficult lesson that 40-year-old consumer Tessica Brown learned after applying the spray adhesive to her hairspray, attempting to use it […] → Read More
Hormel buys Planters for $3.35B, Facebook working on Clubhouse clone, and Lucasfilm drops Gina Carano
Also: NAACP encourages organizations to extend Black history past February, McDonald’s brings back a fan favorite, most leaders don’t contribute to a positive work environment, and more. Hello, communicators: The NAACP is focusing its efforts on extending organizations’ efforts for Black History Month, with a campaign carrying the hashtag #28DaysAintEnough: While highlighting our past… → Read More
Tokyo Olympics' president apologizes for sexist remarks, CMT, others cut ties with Morgan Wallen, and Merck’s chief to step down
Also: American and United Airlines warn employees of upcoming furloughs, 37% of online shoppers visit retailers’ websites before purchasing, and more. Hello, communicators: Merck & Co.’s chief executive , Kenneth Frazier, is stepping down at the end of June. He will transition to the company’s executive chairman and will be replaced by its current […] → Read More
6 communication lessons from Giphy’s ‘Year in Review’
Top GIFs racked up hundreds of millions of views, showcasing trending topics, breakthrough strategies and shifting behaviors to prepare for in 2021. As we look forward to 2021, we can take many lessons and insights from this unprecedented year. Giphy recently published its 2020 Year in Review, which showcased the top content creators and channels […] → Read More
4 PR lessons from ‘The Queen’s Gambit’
Just as you should carefully consider your actions on the chess board, so too should you plan your campaigns. Read on for more takeaways from the hit series. Editor’s Note: This article contains spoilers for Netflix’s “The Queen’s Gambit,” including one of the final scenes of the series. Netflix has been racking up kudos for […] → Read More
3 lessons PR pros are taking from 2020
Many of our readers responded to our request to sum up their year with a GIF. From excitement over more responsibility to stress from long days, here’s what you shared. This year is providing unprecedented opportunities and responsibilities for PR and communications pros. It’s also offering many challenges, with historic crises along with consumers and […] → Read More
4 ways Facebook increased employee engagement with virtual events
Glean the lessons learned after Facebook communicators transformed two annual in-person summits into outstanding digital offerings that drove connection and trust. Events can provide crucial engagement opportunities for employees adjusting to remote and dispersed workforces during COVID-19. “No matter the format, they can be so incredibly valuable for bringing employees along on a journey,” says… → Read More
Twitter rolls out ‘Fleets,’ Instagram introduces keyword search, and Mars acquires Kind bars
Also: Tesco says there’s no ‘naughty list’ this year, social media managers jump on a Twitter misinformation meme, LinkedIn’s top 20 marketing voices, and more. Hello, communicators: There’s no “naughty list” for Tesco’s Santa this year, according to a new holiday ad from the United Kingdom-based grocer: The content is a lighthearted look at the […] → Read More
4 employee engagement tips from Volvo, Microsoft, NRMA and more
Check out how organizations across industries are reaching members of their workforce with information, leadership connections and more—all without a big budget. Employees are the lifeblood of every organization. That means engaging them is more than just a line on internal communicators’ to-do lists. Rather, it’s a crucial part of organizations’ success—both internally and externally. […] → Read More
Gap to shut 350 stores by 2024, Burger King tests resuable packaging, and Girl Scouts chapter launches ‘anti-racism’ patch
Also: Twitter conversations about mental wellness and wellbeing are rising, UK resort looks to save the hedgehogs, KFC UK and Ireland makes royal puns, and more. Hello, communicators: United Kingdom-based Parkdean Resorts boosted buzz by introducing a sustainability initiative: It’s protecting hedgehogs with a special “Hibernation Holiday Park”: Though the resort’s message carries a serious […] → Read More
5 ways to unleash your employees’ inner rock stars
Consider these takeaways from the chief communications officer for National DCP, the supply chain for Dunkin’. “America might run on Dunkin’, but Dunkin’ runs on us,” says Shira Miller, chief communications officer at National DCP. From overseeing the communications, image and reputation for the $2 billion supply chain management company serving Dunkin’ franchisees to authoring […] → Read More
7 truths about a career in communications
We asked you to give us peek into a day in your life using a GIF, and you delivered. Here are several top takeaways from industry pros. via GIPHY Summing up a communications career is a tall task, but a picture is worth a thousand words. That’s why we recently asked on Twitter to explain […] → Read More
British Red Cross encourages engagement with social media press kit
The website provides key messages in bite-sized pieces and packages the organization’s campaigns in ready-to-share posts. The British Red Cross recently celebrated its 150th anniversary—and celebration messages were wedged between inspiration for kindness, anti-racism resources, information about COVID-19 and more. Nana Crawford, social media manager for the British Red Cross, shared on LinkedIn… → Read More
5 PR lessons from ‘Tenet’
The new film from director Christopher Nolan offers communicators several takeaways as they navigate crises and more within their organizations. Editor’s note: This article contains spoilers to the film. Christopher Nolan’s “Tenet” is a film that bends viewers’ minds as much as its characters bend time. Though the film has faltered at the box office […] → Read More
5 Ruth Bader Ginsburg quotations to inspire communicators
The late Supreme Court justice was a fierce advocate of progressive moments and women’s rights. Here’s how you can apply her insights to your career path. Following her death from metastatic cancer of the pancreas, Supreme Court Justice Ruth Bader Ginsburg will once again make history. On Friday, she will become the first woman to […] → Read More
When reporting your organization’s anti-racism efforts, make them ‘skimmable’
TD Bank’s recent corporate newsletter outlining how it’s tackling diversity, equity and inclusion enables readers to see the organization’s vision for the future. TD Bank Group recently published its third quarter Corporate Citizen Newsletter, in which it outlined efforts for achieving a “more sustainable and inclusive tomorrow.” Those strategies promote diversity, equity and inclusion, as […] → Read More
7 relatable and hilarious ‘Onion’ headlines about social media
The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts. The Onion has been writing scathing, satirical headlines and articles for more than 32 years, but what’s on the cutting room floor far outweighs what ends up online. Ryan Shattuck, former senior social media […] → Read More