Karl Greenberg
MediaPost
New York, NY, United States
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Past articles by Karl:
MediaPost Announces Its Marketing Automotive Awards
The MediaPost Marketing Automotive Awards honor agencies and advertisers who are excelling in today's myriad forms of communication and rewriting the handbook on automotive marketing. Last year was a fantastic year for the auto market, with shoppers buying an astonishing 17.47 million cars, trucks and crossovers. It was also a banner year for automotive marketing, with some powerful, moving, and… → Read More
Cadillac Says 'Don't You Dare' In New Campaign
Cadillac says it will have a total of five-and-a-half minutes of airtime, before and during the awards show, including four minutes during the show. There will be a total of six spots, all directed by an Oscar winner, Janusz Kaminski. → Read More
Study Sees Digital Divide For CPG In APAC
A new report from the firm sees Asia Pacific consumer markets topping $10 trillion by 2018, with a quarter of that activity happening through digital commerce. But CPG, especially grocery, isn't enjoying enough of that volume. → Read More
Vans' Excellent Adventure With Josh And Dan
"Damn, Daniel." Yes, I said it. If you saw the Vines, or the coverage of this, you know that I am doing exactly what I'm supposed to do: driving virality! → Read More
Chevrolet Says 'Love' With Facebook Reaction
The effort is paired with another unusual Chevy campaign involving a long-form in-cinema ad touting Chevrolet smart technology that is meant to look like the trailer for a horror movie, and was, in fact, shot by genre auteur Sam Raimi. → Read More
Lexus, Porsche, Buick Are Big Reliability Winners
According to the J.D. Power 2016 U.S. Vehicle Dependability Study (VDS), problems with audio, communication, entertainment and navigation (ACEN) account for 20% of all customer-reported problems. → Read More
With Ecommerce, Mobile And Style Wins, Target Getting Its Beat Back
"As I look back a year ago, I believe we are operating on a much stronger foundation today," CEO Brian Cornell says, in announcing the results, "and we are focused on the right strategic priorities." → Read More
February Is Looking Good For Automakers
As long as gasoline prices are low, there is no stopping "go" when it comes to car sales. Thanks to compact cars and SUVs, autos have been moving off lots as fast as they come in, and they might as well keep the engines running this month, too. → Read More
Stop The Car, I'm Getting Out
Except for one brief, unfortunate interlude, I have covered the automotive beat for the past 16 years, give or take. Like most of my professional jobs, I fell into it in a "cover it, or hit the bricks" fashion: big magazine funded by internet money that burst with the 1999 internet bubble, and I was lucky to stay with the firm. I was told I could cover cars or leave. The problem was that I knew… → Read More
Jeep, Dodge Roll With Batman, Superman
The effort also involves a special edition vehicle, the 2016 Jeep Renegade Dawn of Justice Special Edition car. The campaign kicked off Feb. 22 with a 30-second TV and digital spot called "Into the Storm." → Read More
Cars Win Loyalty With Technology, Connectivity
While Hyundai and Ford are still tied for first place, and Jeep and Toyota are tied for second, same as last year, the big change here is the ascent of General Motors and its Chevrolet division. → Read More
Mini Continues 'Defy Labels' Campaign With Social Push
The #DefyLabels contest, which is also tied to the automaker's biennial cross-country caravan of owners and their Minis, "Mini Takes the States," hopes to "identify and reward exceptional people in local communities." → Read More
Gatorade Leads Endurance Sports Sponsorships
There's gold in sports sponsorships, and not only in the big three-letter sports leagues. Sponsorship spending on marathons, 5Ks and other sports involving feeling the burn totaled $118.8 million in 2015, up 4.6% from 2014. → Read More
Automakers Win Super Bowl At Dealer Web Sites
While it is tough to find the right biometric for auto brand marketing, digital traffic to down-funnel locations is a good one. Those numbers are especially critical when the spend is a Hail Mary pass on the Super Bowl. → Read More
Could FordPass Pass Muster With Car-Wary Millennials?
The big picture is that Ford wants to become something more expansive than an automaker: an auto and mobility company. → Read More
Harley-Davidson's Plans Have Global Scope
Harley-Davidson has big plans to expand its reach globally, and has been doing so with bikes like the Street 500 and 750 motorcycles, which are smaller bikes with an appeal in markets like Asia Pacific. → Read More
Ram Trucks Win, Slow Process Loses On Automotive Web Sites
Arianne Walker, senior director of marketing analytics at J.D. Power, points out that the Super Bowl is the acid test, since that is the one time, besides possibly major product launches, that OEM websites are likely to get sacked. → Read More
Das Auto? Nein. Das Volk
Volkswagen isn't "Das Auto" any more. The Wolfsburg, Germany-based company, with all of its troubles, and all eyes focused on its U.S. regulatory struggles, has ditched its tag of eight years. → Read More
Subaru Takes Tour Of National Parks, Says 'Zero' To Landfills
The sponsored in-show segment series, "The Great American National Park Tour," has host Connor Knighton driving a Subaru, traversing American bucolic wonders, and revealing facts and stories about each park. → Read More
GMC Digitizes Panthers, Broncos Sponsorship
Rich Latek, GMC director of marketing, tells "Marketing Daily" that the campaign was developed by GMC's social team. "We reached out to fans of both teams and asked them what questions they wanted to ask the players." → Read More