Andrew Eborn
The Drum
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Past articles by Andrew:
The Failure Awards for defunct branding
In this weekly series, Andrew Eborn shines a light on the products and services, brand extensions and campaigns that failed to take off and have as a result earned entry into the Octopus TV Failure Awards and a place in The Museum of Failure. Last week we looked at Google Glass, an invention ahead of its time. Today, it's the turn of another futuristic product still waiting for its moment. Meet… → Read More
The Failure Awards for defunct branding
In this weekly series, Andrew Eborn shines a light on the products and services, brand extensions and campaigns that failed to take off and have as a result earned entry into the Octopus TV Failure Awards and a place in The Museum of Failure. Last time we looked at Harvey Davidson's eau de toilette. Today, we remember when a much-loved brand made a misguided journey into the light... → Read More
The Failure Awards for defunct branding
Juicero was set up in 2013 by Doug Evans, the raw food evangelist who had previously helped Denise Mari establish Organic Avenue, a chain of juice bars selling cold-press concoctions in glass jars. → Read More
The Failure Awards for defunct branding
In this weekly series, Andrew Eborn shines a light on the products and services, brand extensions and campaigns that – for one reason or another – failed to take off and have as a result earned entry into the Octopus TV Failure Awards and a place in The Museum of Failure. Today, it's the turn of the Nokia N-Gage. → Read More
The Failure Awards for defunct branding
In this weekly series, Andrew Eborn shines a light on the products and services, brand extensions and campaigns that – for one reason or another – failed to take off and have as a result earned entry into the Octopus TV Failure Awards and a place in The Museum of Failure. Today, it's the turn of Twitter Peek. → Read More
How to change, innovate, reformulate and still guarantee customer loyalty
This week has seen a number of changes from the retirement of Prince Phillip from official duties – although reports of his death in the Telegraph were greatly exaggerated – to Neymar’s record breaking €222m transfer to Paris Saint-Germain. → Read More
A poacher's charter: why the BBC pay revelations don't paint the full picture
As I predicted, the media burst a blood vessel when under the terms of the new Royal Charter the BBC released the salaries of stars earning more than £150,000. → Read More
Trump, Macron and the media: Why we must lump not dump Donald Trump
President Donald Trump was French president Macron’s guest of honour for Bastille Day. La Fête nationale marks the storming of the Bastille prison on 14 July 1789 – the flashpoint for the French Revolution which eventually led to the overthrow of the Bourbon monarchy and the execution of Louis XVI and his wife Queen Marie Antoinette. Ordinary people would no longer accept the absolute power of… → Read More
How your band or brand can make it to number one – without fudging the figures
Launching a new brand in the constant chaotic cacophony of the myriad of marketing messages is increasingly difficult. → Read More
Polls apart: do the general election predictions really stack up?
This election has been punctuated with u-turns, lack of preparation and the constant reminder of the power of statistics and the danger of getting them wrong. → Read More
The real power of statistics in a post-truth world
We are constantly being bombarded with messages, and brands are struggling to be heard in this cacophony of chaos. Spin doctors encourage us to do more and more extreme stunts in a desperate attempt to secure those precious column inches. Unless handled with expert precision, the risk is these sultans of spin will land us in dire straits. → Read More
How to control the media to win a general election campaign
Theresa May solemnly promised on several occasions not to call a general election until 2020 “to allow a period of stability”. → Read More
Wikitribune is the latest weapon in the fight against fake news, but will it succeed?
Jimmy Wales, the co-founder of Wikipedia, announced this week the launch of Wikitribune to fight fake news with evidenced-based journalism. → Read More
How Jeremy Corbyn could make himself and Labour electable
Theresa May's party may be pleased with her new political position but the lady’s sudden taste for turning might yet take the biscuit in Brexit Britain. → Read More
How to salvage the wreckage of United's 'friendly skies' image
United Airlines has soared to heady heights in the annals of PR fails this week with its 'overbooking protest' debacle, ousting Pepsi’s faux protest ad from the top spot. → Read More
It's just not the real thing – Pepsi and the Kendall Jenner 'protest' ad controversy
Pepsi’s marketing department might be shaking their heads right now trying to work out why they’ve been trending on Twitter for all the wrong reasons. The answer’s simple. Pepsi, you’re not the real thing. → Read More
Westminster and the government’s fear PR feeding frenzy
It comes as no surprise to see Theresa May’s government using fear PR to tip the tables on the Snoopers’ Charter and bring us a giant’s stride closer to wiping out civil liberties in the UK. → Read More
‘Buy George’ - the scoop on Lebedev and Osborne's mad move
Could there be marketing method in Evgeny Lebedev’s madness? → Read More
Why old brand beacons will fuel post-Brexit Britain
Theresa May is preparing to press Go! on Article 50. Pro or anti, there’s one thing for sure - Brexiting will peel away the layers of the Brand Britain onion and reveal the naked core. → Read More
Snap has mastered hype, but will its success be as short-lived as its photos?
Maybe it’s a case of reverse psychology. The less it makes financial sense, the more people think there must be some hidden gimmick. What if Snapchat were just a millennial prank and not a future social media success at all? → Read More