Martin Zwilling
Inc.com
Prescott, AZ, United States
Contact Martin
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Past articles by Martin:
7 Reasons Marketing Return on Investment Is a Challenge
For decision making as well as credibility, you need to know your direct and indirect marketing costs. → Read More
7 Things You Can Do to Build a Fantastic Company Culture
Many business leaders struggle with creating and nurturing the team culture they need for success -- but you don't have to. → Read More
6 Ways to Expand Your Thinking to the Next Big Thing
Many of the startup investors I know are disappointed that so few of the startup ideas they see are really innovative or disruptive. Most of us are incremental or linear thinkers, and we miss the really big opportunities, like the next smartphone or space travel. That ability to “see around the next corner” seems to be … → Read More
10 Disciplines Every Entrepreneur Needs To Practice
Innovation is the key to long-term business success, both in startups as well as established organizations. Yet every business and every entrepreneur I know struggles with this challenge, focused on hiring the right people and implementing the right process. Yet, in my experience, the key seems to be more a discipline of innovative thinking from … → Read More
7 Practices to Enhance Accountability in Your Startup
If you are frustrated by a lack of accountability in your workplace, you are not alone. The real question is what you can do to improve it, as a manager, or even as a concerned team member. Accountability is all about taking responsibility for getting things done as expected, without excuses. Low accountability leads to mistrust, low … → Read More
Why Communication Skills are Key to Leading a Startup
Effective communication is an absolute requirement for successfully starting a business, but it doesn’t come naturally to many entrepreneurs. Communication is considered a social skill, and inventors and engineers, for example, are not known to be social butterflies. → Read More
Remote work can take a toll on company culture — here are 7 ways to strengthen your work relationships
Balancing flexibility and practicality, and building a culture around happy employees and loyal customers, is key for success in a remote workplace. → Read More
How to strengthen your self-confidence and personal leadership skills at work
Confidence is crucial for any leadership role, and can be developed by solidifying your personal values and acting with integrity. → Read More
A startup investor and mentor shares 7 tips to convince investors to fund your business idea
It takes more than a good idea to get funding — be prepared with realistic goals and a long-term business plan. → Read More
7 Tips For Scaling Your Business To Long-Term Success
The keys to sustainable success start with building a solid business platform initially, with a strong support structure for scalability, sustainability, and long-term leadership. The proper support structure can only be built if you commit to and implement the following strategy elements... → Read More
7 Ways To Fail In Setting Up Your Board Of Directors
Board expert Nancy Falls outlines the most common mistakes with boards... → Read More
7 Keys to Scaling Your Startup to be the Next Unicorn
Many entrepreneurs never get past their first-stage focus on their innovative product, scaling the business globally, organizing a structure to handle thousands of employees, and concentrating their focus “on the business” rather than working “in the business.” In my experience, here are some of the key elements of that “second-stage” of entrepreneurship.a → Read More
8 Ways the Stakes are Higher on Customer Expectations
It’s no longer possible to separate customer support from the overall customer experience. Both are part of the relationship that you build with your customers through a compendium of all the interactions you have with them. Any one of these can be the key to amazing advocacy, or the beginning of an aggressive visible campaign against you. The world today is small, and there is no room to hide.… → Read More
7 Techniques For Showing Respect to Your Diverse Team
Improving your communication and trust with a diverse and inclusive team is challenging, but well worth it, for the potential to improve team engagement and productivity, as well as the business results → Read More
6 Positive Steps for Taking Control of Your Work Life
How to deal with the constant demands and requests that every business founder faces with pragmatic advice for dealing with the three pains of the brain (social, status, and priorities) that erode your control and your satisfaction with work that you really love to do. → Read More
8 Unpublicized Strategies From Serious Entrepreneurs
The message I hear publicly from most entrepreneurs is that you have to think outside the box and take big risks to ever beat the odds and be among the less than ten percent that experience real success. But privately, as a mentor to many entrepreneurs, I see mindsets and attributes that may be equally critical to success but are not readily admitted, for fear of being too wacky. → Read More
7 Ways Your Marketing Needs To Meet Today’s Customers
Brand leadership sets the tone for the new way to structure your business and set your long-term strategy. Here is our list of key reasons to use inbound marketing as a focus for the next generation of your business and your customers. → Read More
7 Personal Decisions That Delineate Your Best Startup
Here is my list of key questions to ask yourself, to best route your passions to a business that will bring you more visibility and respect than pain. → Read More
8 Principles For Better Delegation and Work Control
Effective delegation is a skill that we can all learn and benefit from, and improve on over time, through a new and continual focus on the following key principles. → Read More
6 strategies startups can use to decrease their chances of early-stage failure
Startup expert Martin Zwilling says entrepreneurs who are too optimistic about their success may overlook high-risk elements and patterns of failure. → Read More