Mindi Chahal
Marketing Week Mag
United Kingdom
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Past articles by Mindi:
From 'stories' to livestreaming: The newest video formats for brands
Brands' use and distribution of video content is constantly evolving as new formats such as livestreaming and time-limited videos are introduced. → Read More
Huawei is taking on the mobile giants by investing in partnerships, not advertising
Chinese tech brand Huawei is looking to take on mobile giants Apple and Samsung with a major push in Europe led by CMO Andrew Garrihy. → Read More
Who should lead digital transformation?
The approach brands take when embarking on a digital transformation journey may differ but getting buy-in from the C-suite is critical to success. → Read More
Digital transformation 2.0: The new challenges and how to overcome them
In 2016 Marketing Week explored the meaning of 'digital transformation'. One year on we look at how brands are tackling the challenges. → Read More
How Adidas, Just Eat and HTC are using chatbots
From training staff to driving one-on-one brand engagement, Adidas, Just Eat and HTC are using chatbots in very different ways. → Read More
What makes a good marketing employer?
It is vital for brands to differentiate in today’s crowded consumer space but the same principles apply to the employer and employee relationship. → Read More
Shared immersive experiences are the next frontier for virtual reality
From Google Daydream and HTC Vive to shared virtual reality experiences, Marketing Week talks to Framestore's co-founder Mike McGee. → Read More
Marketers must reclaim the word 'innovation' before it dies
Innovation has become an overused buzzword, according to marketers, but what can brands do to reclaim the word and showcase truly innovative ideas? → Read More
'There’s no place for religion at work, apparently'
Reader comments and a Twitter poll suggest there is no place for religion and expressions of faith and beliefs at work at all. → Read More
Topman: The biggest barrier to digital transformation is a legacy mindset
Topman’s global digital director, Gareth Rees-John, believes that internal legacies are the biggest barrier to integrating digital and technology within retailers and links to a struggle for corporates to attract digital talent away from startups. → Read More
Employers are struggling with expressions of faith in the workplace
New research shows that British employers are struggling to manage expressions of faith, religion and belief in the workplace. → Read More
Microsoft: ‘CMOs are not comfortable with the growing role of tech’
Microsoft’s US CMO says marketers are being pushed into martech but believes it will enable them to take control of their increasing revenue responsibility. → Read More
The fake news effect and what it means for advertisers
The media industry faces a tough challenge as concerns around fake news rises, meaning advertisers could run the risk of being tainted by the same brush. → Read More
Turning British Gas into a modern British brand
Following a major reorganisation last year, British Gas is gearing up to transform into a digital-first, service-led business. → Read More
Just Eat: ‘Marketing is the biggest spend in the business’
Just Eat’s marketing budget is “way bigger” than its technology budget, and it sees TV as harder to measure for ROI than digital advertising. → Read More
Marketing shouldn't be the only team responsible for customers
Andy Briggs has just been promoted from CEO of Aviva's life insurance division to head its combined life, general and health insurance businesses. → Read More
Advertisers must 'get actively involved' in digital issues
Marketers believe the conversations around digital advertising issues have been going on for too long and advertisers need to step up and get involved. → Read More
Consumers now think 'less of advertisers than bankers'
Consumers are becoming “disenchanted” with advertising as brands increasingly use digital to target consumers in every facet of their lives. → Read More
BT CMO says marketing is experiencing an 'existential crisis'
BT’s Zaid Al-Qassab warns that a digital focus will result in marketers chasing clicks and forgetting how to connect with consumers on an emotional level. → Read More
Brands shouldn't ignore 4G opportunities
While it's important to plan for the future, when it comes to 5G brands shouldn't get ahead of themselves as 4G is still in its relative infancy. → Read More