Vidya Priya Rao
InnovationManagement
Mumbai, MH, India
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Past articles by Vidya:
Resist The Urge To Shortcut Stages in Design Thinking
To stay relevant in the digital era, most companies are considering design thinking, but continue to be immersed in a “Build it, and they will come” mindset. → Read More
Strengthening Your Intra- and Inter-Department Partnership – The Welcome Side Effect of Design Thinking
Imagine a world where customer service, procurement, marketing, finance, operations, human resources, and sales can truly help each other and work together, instead of stepping on each others’ toes and pointing fingers. A world where all parts of the organizations work together with a shared sense of purpose, no matter how different their cultures, processes, and systems, have been in the past.… → Read More
Strengthening Your Intra- and Inter-Department Partnership – The Welcome Side Effect of Design Thinking
Imagine a world where customer service, procurement, marketing, finance, operations, human resources, and sales can truly help each other and work together, → Read More
To Have Friction or Not To Have Friction Along the Customer Journey
With the convergence of context, channels, content, and commerce; friction at different stages of the customer journey is considered the worst enemy of customer experience (CX). Regardless of the industry or area, your business operates in; this has resulted in an ongoing debate in experience economy on how to make great products and deliver exceptional services as it is an opportunity to create… → Read More
Musings of an Apprentice: Business Thinking Meets Design Thinking to Create a Design-led Innovative company
Abstract: A perspective of a redesigned, reformed and transformed business design professional. The author shares her journey, experience, progress, and point of view on today’s often discussed “design thinking or building a design-led innovation culture.” Background While I love the idea of design being applied by a battalion of brains to make a meaningful impact in business and the world, I… → Read More
Musings of an Apprentice: Business Thinking Meets Design Thinking to Create a Design-led Innovative company
Abstract: A perspective of a redesigned, reformed and transformed business design professional. The author shares her journey, experience, progress, and point of view on today’s often discussed “design thinking or building a design-led innovation culture.” Background While I love the idea of design being applied by a battalion of brains to make a meaningful impact in business and the world, I… → Read More
Musings of an Apprentice: Business Thinking Meets Design Thinking to Create a Design-led company
Abstract: A perspective of a redesigned, reformed and transformed business design professional. The author shares her journey, experience, progress, and point → Read More
Reshape Customer Experience by Leveraging Digital Trends and Design Thinking
The rise of new digital tools (like mobile, live chat, omnichannel support, self-service, social media) and a broad array of IoT devices (like activity monitors, beacons, smartwatches) and emerging technologies (like AI, AR, Machine Learning, VR, 3D printing and so on), has exponentially increased the number of customer touchpoints available to marketers. On the other hand, chats, stories, and… → Read More
Customer journey management: The key to better customer engagement
Today’s empowered customers, choose their path and view the entirety of the experience with your brand across all touchpoints as one connected experience. Your customers interact with you on their own terms, shift preferences, flow across channels, and take unpredictable routes to a fluid destination. As a result, your sales, marketing, and customer experience organizations need to deal with… → Read More