Sandra Chung
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Sandra:
5 Ways Social Listening Can Help You With Better Market Research
Social media is the easiest place to find data to understand your customers, industry, and competitors better. Here are 5 ways to do it. → Read More
Vampires vs Werewolves: A Halloween 2018 Competitive Analysis
Who are the most popular classic Halloween characters according to the internet? In this blog post, it's a social media showdown between our favorite ghouls → Read More
Influencer Marketing for PR: A 5-Step Plan
Influencer marketing builds relationships with key individuals that can reach and engage your target audience. When used together with PR, it can provide a significant boost to your social media, marketing and PR campaigns. → Read More
4 Qualities to Look For in a Public Relations Manager
So what attributes should you be looking out for if you're looking to hire a PR rockstar for your company? In this blog post, we'll be talking about five qualities that are essential for a good PR manager in the digital age. → Read More
Top 5 Influencer Marketing Tools for Public Relations
When used in tandem, influencer marketing can impact your PR efforts in a huge way. This is because influencer marketing has the human element that PR lacks - it encourages new audiences to trust your brand quickly. By "borrowing" other people’s audiences, you piggyback off of their community and align yourself with their credibility. → Read More
8 Reasons Why Pr and Marketing Execs Depend On
Monitor campaigns effectively, find and track PR opportunities easily, report your campaign results like a pro, get full media coverage, monitor competitors like a ninja, find influencers that are already your fans, grow your online presence in no time → Read More
How to Save Time Monitoring PR Campaigns with
Whether it's your CEO or your client, you need to show the ROI of your efforts and measuring the impact of your campaign is just as important as the actual launch. → Read More
4 Reasons to Convince Your Boss You Need a PR Monitoring Tool
With the right PR monitoring tool, you can cut down the time you spend on tracking your brand and product mentions. You can also automate tedious tasks like compiling and sending analytic reports - wouldn't that make everyone's lives easier? → Read More
7 Tips for Creating More Engaging Newsletters
“Let’s just create an email newsletter!” If marketers had a dime for every time we’ve heard that suggestion at a meeting. Newsletters are a great way to engage with your audience and to keep… → Read More
How To Create Newsletters That Engage Readers More
Learn how to create newsletters that engage readers more. Top tips from experts on how to create newsletters and add a creative touch to them. → Read More
5 Marketing Strategies We Learned from Super Bowl Ads
You may not have the budget or resources for a Super Bowl-level ad campaign, but you can apply the marketing strategies to your own campaigns. → Read More
5 Killer Marketing Newsletters That You Need to Subscribe to
If you think marketing newsletters can be boring AF, you're not alone. Here are 5 that stand out from the bunch that will inspire you. → Read More
6 Ways for B2B Brands to Use an Instagram Stories Campaign
Contrary to what some B2B companies may believe, an Instagram Stories campaign (IS) can help grow followers quickly and achieve results. → Read More
5 Influencer Marketing Trends You Need to Know for 2018
In 2017, brands spent over $1 billion dollars on influencer marketing on Instagram alone – that number will continue to soar in 2018. Why should businesses care? It’s no longer just another socia… → Read More
5 Influencer Marketing Trends You Need to Know for 2018
In 2017, brands spent over $1 billion dollars on influencer marketing on Instagram alone. This and other influencer marketing trends for 2018. → Read More
How to Grow Your Audience Using Instagram Hashtags with Later
Welcome to the another edition of our Expert Series! In this interview series, our goal is to bring you the most up to date tips, tricks and best practices according to the brightest people in the in… → Read More
Why You Should Treat Your Next Online Marketing Campaign Like Tinder
Believe it or not, dating on Tinder is a lot like launching an online marketing campaign. In this blog post, we’ll explore 4 lessons we learned from Tinder → Read More
Why You Should Treat Your Next Online Marketing Campaign Like Tinder
Believe it or not, launching an online marketing campaign is a lot like dating on Tinder. A friend recently enlisted me to help him create his Tinder profile. He had been on an online dating hiatus a… → Read More
Expert Series: How to Create Sales Videos That Convert with Vidyard
In this interview series, our goal is to bring you the most up to date tips, tricks and best practices according to the brightest people in the industry. → Read More
5 Reasons to Turn Every Bad Review into an Opportunity
When it comes down to it, negative reviews are inevitable for every business. Show off your company's authenticity, generosity and of course, your story. → Read More