Debbie Laskey
Business 2 Community
Los Angeles, CA, United States
Contact Debbie
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Debbie:
Top 10 Timeless Branding Terms
What branding terms inspire your employees, customers, and fans? Do your employees know and understand your brand promise? Do you customers and fans → Read More
5 Alternatives for Jeff Bezos’ Empty Chair Strategy
Those of us in the marketing and customer service arenas are familiar with Jeff Bezos’ most famous strategy. At all meetings, Bezos always set up an empty → Read More
Do You Have a Chief Brand Officer?
Does your business or nonprofit have a chief brand officer? This title is not synonymous with a chief sales officer, chief customer service officer, or → Read More
Does Your Brand Walk a Mile in Your Customers’ Shoes?
Some brands are known for their attention to customer service and the overall customer experience. Everyone has heard the story about Nordstrom accepting → Read More
5 Branding Tips for 2021
With 2021 quickly approaching, it's time to re-evaluate your brand positioning. Does your brand attract the right customers? Does your brand communicate → Read More
5 Tips for Brand Storytelling with Circles
Years ago, when social networks were new, brands needed to alter their logos so that they would fit into the confines of each site’s profile. Some brands → Read More
Top 10 Marketing Apps for Brand Storytelling
No matter what your brand is – fast-food restaurants, furniture, or airlines – it’s a good idea to regularly check to see if your marketing campaigns are → Read More
Want a Brand that Inspires? Implement These 10 Tips!
Does your leadership team understand your customer experience? Do all members of your C-Suite walk a mile in your customers’ shoes? Does your CEO walk a → Read More
What Does Success Look Like?
In today’s challenging COVID-19 era, too many people have either been furloughed or have lost their jobs. Therefore, many people have become job seekers → Read More
Top 10 Timeless Marketing Terms
What terms are part of your everyday customer outreach strategy? What marketing lingo or jargon do you encounter on an everyday basis – that you have to explain to others? Here are useful definitions for ten timeless marketing terms that everyone should know. Call to Action (CTA): Everyone in a marketing role should always sing this tune and provide this reminder. For every campaign, initiative,… → Read More
Employer Branding Begins with the Interview – So Ask Amazing Questions!
How much time does your human resources leadership team allocate toward attracting quality candidates? Is your human resources department called something that tells potential employees that you value them before you even meet and interview them? Is your HR Department called one of the following: Talent Department, People Department, People Operations, Employee Experience Department, Employee… → Read More
Five Personal Branding Tips from Pope Francis
There is no denying that Pope Francis’ recent trip to the United States was successful on many fronts. He addressed the US Congress and members of the United Nations, met President Obama, and spoke… → Read More
The Pros and Cons of Museum Admission Charges
Does free admission to art museums result in greater attendance? → Read More
The Pros and Cons of Museum Admission Charges
Does free admission to art museums result in greater attendance? → Read More
What's in Your Marketing Toolbox for 2015?
During 2014, did you create and implement a marketing strategy that set your brand apart from the competition? Did your sales increase as a result of one specific marketing campaign? What is your business doing differently today as compared to 10 years ago when it comes to marketing? In December 2013 here on SteamFeed, I […] → Read More
Five Branding Tips Thanks to Reality TV
Previously here on SteamFeed, I presented five branding secrets every business can apply from a popular segment of the American leisure and entertainment industry, theme parks. After more thought about unique places to gain insight to stand apart from the competition, I now present five tips every business can learn about branding from reality TV. … → Read More
5 Secrets Your Business Can Learn From Theme Parks
Every business wants to stand out in today’s competitive market, but how can a business accomplish this with low budgets and small teams? While some pundits believe that exceptional customer service is the wave of the future, and social media has become a significant part of most marketing initiatives and may replace traditional marketing, there … → Read More
10 Ways to Transform Employees Into Your Best Brand Advocates
In today’s economy, many businesses wonder how they can stand out from their competition. Sure, low prices are an option. New product launches are another. And celebrity spokespeople are still another. But there is an easy way to harness an army of supporters that can take advantage of the social ecosystem, and that consists of … → Read More
5 Ways to Improve Your NPS Scores
Many of us have heard or used the Net Promoter Score (NPS) metric to measure the likelihood of a customer to recommend a product, brand, or company to a friend or colleague. First introduced by Fred Reichheld in a Harvard Business Review article in 2003, this customer loyalty metric yield results ranging from zero to … → Read More
8 Ways Leadership Can Impact a Brand
Recently, there was a shake-up at the top leadership spot at the New York Times. Since Jill Abramson was the first woman to hold the title of Editor, there were rumblings that she could not do the job. While the debate about which gender is the better leader is never-ending, this leadership change raised the … → Read More